Is Amazon or Walmart more undervalued?

As of Oct 30, 2026, Amazon is at −41.7% to fair value and Walmart at −59.4%. Amazon is the less overvalued of the two. Model-based estimate, not financial advice.

Which has higher quality, Amazon or Walmart?

Amazon has a quality score of 56/100 and Walmart 63/100. Walmart leads on quality.

STOCK COMPARISON

Amazon vs Walmart: Fair Value & Quality

Both stocks run through our valuation models. Here is how Amazon (AMZN) and Walmart (WMT) compare, as of Oct 30, 2026.

As of Oct 30, 2026, Fair Value Calculator sees Amazon as the less overvalued of the two: Amazon trades at $240 versus a fair value of $140 (−41.7%), while Walmart trades at $124 versus $50.15 (−59.4%).

Amazon

AMZN · USD · Consumer Discretionary

−41.7%

upside to fair value

overvalued

Price$240

Fair Value$140

Quality56/100

Fair ValueQualityUptrend

Walmart

WMT · USD · Consumer Staples

−59.4%

upside to fair value

overvalued

Price$124

Fair Value$50.15

Quality63/100

Fair ValueQualityUptrend

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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

AmazonWalmart

Valuation

19.4×P/E (TTM)45.1×

22.8×Forward P/E38.3×

3.29×P/S (TTM)1.35×

6.37×P/B9.95×

14.2×EV/EBITDA23.0×

1.39×PEG4.22×

−41.7%Fair value upside−59.4%

n/aDividend yield0.8%

n/aDividend per share$0.97

Profitability

13.9%Operating margin3.5%

1.90×EBIT margin trend (5Y)1.05×

27.4%Return on equity22.3%

9.5%Return on assets7.7%

Growth

12.1%Revenue growth (YoY)5.9%

11.7%Avg. growth/yr (3Y)5.3%

13.2%Avg. growth/yr (5Y)5.0%

+27.7%Value creation/yr+12.6%

Balance & size

35.2×Interest coverage (EBIT/interest)10.7×

0.16×Debt / equity0.35×

$2.6TMarket cap$991B

expensiveGrowth qualityhealthy

Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported. Amazon: FY 2026 earnings estimate probably distorted by a special item known to analysts (12.92 is not between the FY 2025 actual of 7.17 and the FY 2027 estimate of 10.55).

Valuation multiples (P/E, P/S, P/B, EV/EBITDA) are shown but not scored here: the two companies sit in different sectors, and multiples only compare fairly between similar business models. PEG stays scored, as it relates the P/E to growth.

Amazon leads: 10 to 1 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Amazon Walmart

ProfitabilityHow much profit the company makes from its sales and capital

Quality GrowthAre margins and returns getting better?

CashflowDo the profits arrive as real cash?

Financial strengthDebt, balance sheet and risk of trouble

InvestmentDoes it invest with discipline instead of growing at any price?

Low VolatilityHow calm the share price moves, does not count

Price momentumPrice momentum of the last 3 to 12 months, does not count

Near the 52-week highDistance to the 52-week high, does not count

New sharesBuys back shares or issues new ones?

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model family	AmazonPrice $240	WalmartPrice $124
DCF Models	−23.5%below the price$184	−60.1%below the price$49.23
Earnings-Based	−28.9%below the price$171	−79.4%below the price$25.43
Dividend Discount	n/a	−83.9%below the price$19.86
Multiples	−44.4%below the price$134	−57.2%below the price$52.81
Asset-Based	−90.2%below the price$23.46	−95.2%below the price$5.97
Growth DCF	−72.5%below the price$66.19	−63.7%below the price$44.88
Economic Profit	−68.8%below the price$74.98	−74.3%below the price$31.73
Growth Earnings	−5.7%close to the price$227	−58.9%below the price$50.80
Matching families	7 of 8
Minimum	−90.2%below the price$23.46	−95.2%below the price$5.97
Maximum	−5.7%close to the price$227	−57.2%below the price$52.81
Median	−44.4%below the price$134	−63.7%below the price$44.88
Geometric mean	−57.8%below the price$101	−74.8%below the price$31.16
Ahead family by family	6 of 7	1 of 7

Minimum, maximum, median and geometric mean only use the families both stocks have (matching families: 7 of 8), so a family without a value on one side does not distort the comparison. Ahead in a family is the stock whose fair value there sits higher relative to its price. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Family by family: Amazon is ahead in 6 of 7 shared families, Walmart in 1.

Amazon: 22 of 23 models see the stock below the current price.

Walmart: 26 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Amazon

Price $240

Fair Value $140

Bear $68.43Bull $175

Walmart

Price $124

Fair Value $50.15

Bear $29.46Bull $68.14

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Amazon · Consumer Discretionary

Quality score56 · above median

Fair value upside−41.7% · below median

Walmart · Consumer Staples

Quality score63 · above median

Fair value upside−59.4% · bottom 25%

Bottom line

Walmart has the higher quality score (63/100).

Open Amazon live analysis →

Amazon · Walmart

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.