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STOCK COMPARISON

Applovin vs Publicis Groupe: Fair Value & Quality

Both stocks run through our valuation models. Here is how Applovin (APP) and Publicis Groupe (PUB) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees Publicis Groupe as the more attractively valued of the two: Applovin trades at $336 versus a fair value of $181 (-46%), while Publicis Groupe trades at €99.28 versus €146 (+47%).
Applovin
APP · USD · Information Technology
-46%
upside to fair value
overvalued
Price$336
Fair Value$181
Quality66/100
Publicis Groupe
PUB.PA · EUR · Communication Services
+47%
upside to fair value
undervalued
Price€99.28
Fair Value€146
Quality71/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

ApplovinPublicis Groupe
Valuation
45.3×P/E (TTM)13.4×
27.63×P/S (TTM)1.44×
P/B2.39×
35.2×EV/EBITDA8.3×
1.43×PEG1.51×
Dividend yield4.4%
Dividend per share€3.75
Profitability
64%Net margin10%
78%Operating margin16%
266%Return on equity15%
44%Return on assets4%
Growth
59%Revenue growth (YoY)6%
24.8%Avg. growth/yr (3Y)7.0%
30.4%Avg. growth/yr (5Y)10.0%
Balance & size
1.65×Debt / equity0.30×
$170BMarket cap$25B
healthyGrowth qualitymixed

Applovin leads: 8 to 4 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Applovinof which business quality 86 · market factors 14 Publicis Groupeof which business quality 66 · market factors 78
ProfitabilityMargins and returns on capital today
91
50
Quality GrowthAre margins and returns improving?
98
59
CashflowEarnings quality: real cash, not paper profit
87
78
Fin. StrengthBalance sheet, leverage, solvency risk
70
49
InvestmentDisciplined investing over empire-building
81
89
Low VolatilityCalm price path (market factor)
0
81
MomentumPrice trend over the last 3–12 months (market factor)
26
73
52W MomentumDistance to the 52-week high (market factor)
10
85
Net IssuanceBuybacks instead of dilution
98
82

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Applovin

DCF Models$359
Earnings-Based$382
Dividend Discount$0.17
Multiples$113
Asset-Based$4.68
Growth DCF$402
Economic Profit$155
Growth Earnings$492

15 of 25 models see the stock below the current price.

Publicis Groupe

DCF Models€172
Earnings-Based€73.90
Dividend Discount€63.94
Multiples€136
Asset-Based€28.17
Growth DCF€192
Economic Profit€84.35
Growth Earnings€101

7 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Applovin
Bear $135Fair Value $181Bull $474
$336 = current price (white tick)
Publicis Groupe
Bear €110Fair Value €146Bull €183
€99.28 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Applovin · Information Technology

Quality score66 · Top 25%
Fair value upside-46% · below median

Publicis Groupe · Communication Services

Quality score71 · Top 25%
Fair value upside+47% · Top 25%

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees Publicis Groupe as the more attractively valued of the two: Applovin trades at $336 versus a fair value of $181 (-46%), while Publicis Groupe trades at €99.28 versus €146 (+47%).

Publicis Groupe has the higher quality score (71/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.