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Publicis Groupe S.A (PUB) Fair Value & Analysis

Communication Services · FR · Market cap €21.7B

PG Publicis Groupe S.A PUB · PA
Price€99.28
Fair Value€146.36
Upside+47.4%
Quality71/100
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Mixed Growth
Thin margins · 9.5% net margin
Low debt · generates free cash flow
4.38% dividend yield
Ranks above peers (9/15)
Moderate moat 55/100
Evidence: High Range €109.77 – €182.95 Share as image

Fair value as of: Jul 12, 2026

From 26 valuation models · updated 26 days ago

Share price +12.6% over the past month.

A solid business, screening 47% undervalued on our models.

What matters now

  • The rarer combination: high quality (71/100) AND below fair value. That earns a closer look rather than a quick verdict.
  • The price is below even our cautious bear case (€109.77). The market is more pessimistic than our downside scenario.
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Price vs Fair Value (5 years)

€99.28 €35.54 Fair Value €146.36 Jun 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 12, 2026.

How to read this chart

60‑month range €35.54 – €99.28 · fair‑value band €109.77 – €182.95 · the €99.28 price screens below the €146.36 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 12, 2026.

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Analysis

Publicis Groupe S.A (PUB) currently trades at €99.28, while our model-based Fair Value estimate is €146.36, implying the stock looks roughly 47.4% undervalued today. We read business quality at 71/100 (solid quality), in the Communication Services sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.

Over the trailing twelve months, Publicis Groupe S.A generated revenue of €17.4B at a net margin of 9.5%. Revenue grew 6.4% year over year. It earns a return on equity of 15.5%. Net debt stands at €1.6B. Fundamentals as of Jul 12, 2026

Our scenario range runs from €109.77 (bear case) to €182.95 (bull case); at €99.28, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 46% above its 52-week low, currently above its 200-day average. For context, the median of 10 Communication Services peers we cover trades at -14% fair-value upside, at 47%, PUB screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF €134.07 €213.69 €339.77 80
Residual Income €43.90 €55.64 €133.76 76
Rev-Margin DCF €107.90 €169.88 €243.99 74
All 26 models by family
DCF Models
FCF DCF €132.77 €213.69 €342.12 38
Owner Earnings €106.83 €171.47 €274.07 31
5Y Revenue Exit €107.90 €169.76 €249.36 39
5Y EBITDA Exit €125.81 €204.25 €297.20 41
5Y P/E Exit €106.88 €167.79 €232.74 38
10Y Revenue Exit €112.54 €172.07 €253.98 36
10Y EBITDA Exit €127.08 €196.39 €291.50 37
10Y P/E Exit €114.87 €170.68 €240.94 35
Earnings-Based
Graham-Dodd €45.24 €161.06 €216.89 54
Lynch FV €37.86 €54.09 €70.31 50
PEG = 1.0 €37.86 €54.09 €70.31 46
EPV €80.86 €93.70 €104.94 59
Dividend Discount
Gordon GGM €33.37 €69.38 €110.06 70
DDM Multi-Stage €33.37 €58.50 €72.82 61
Multiples
P/E Multiple €99.79 €133.05 €166.32 63
P/S Multiple €84.82 €113.09 €141.37 58
P/B Multiple €84.82 €113.09 €141.37 55
EV/EBIT €144.38 €191.23 €238.08 53
EV/EBITDA €135.51 €179.40 €223.30 54
EV/Revenue €98.56 €139.17 €179.77 43
Asset-Based
NCAV (Graham) €21.02 €28.17 €42.04 50
Growth DCF
Growth DCF €134.07 €213.69 €339.77 80
Rev-Margin DCF €107.90 €169.88 €243.99 74
Economic Profit
Residual Income €43.90 €55.64 €133.76 76
ROIC Compounder €88.17 €113.05 €143.59 72
Growth Earnings
Growth-Adj P/E €70.57 €100.82 €131.06 68

Widest divergence: DCF Models (€171.47) versus Asset-Based (€28.17). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) €17.4B
Revenue growth (YoY) +6.4%
Net margin 9.5%
Return on equity 15.5%
Free cash flow €2.7B FY2025
P/E ratio 13.4
More key figures
Operating margin 15.6%
EPS (TTM) €6.52
Dividend yield 4.4%
EPS growth (YoY) -6.6%
Net debt €1.6B FY2025

Figures from reported company fundamentals · as of Jul 12, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 71/100

Of which business quality 66 · Market factors (momentum, volatility) 78

Profitability 50
Margins and returns on capital today
Quality Growth 59
Are margins and returns improving?
Cashflow 78
Earnings quality: real cash, not paper profit
Fin. Strength 49
Balance sheet, leverage, solvency risk
Investment 89
Disciplined investing over empire-building
Low Volatility 81
Calm price path (market factor)
Momentum 73
Price trend over the last 3–12 months (market factor)
52W Momentum 85
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Publicis Groupe S.A., together with its subsidiaries, provides marketing, communications, and digital business transformation services in North America, Europe, the Asia Pacific, Latin America, Africa, and the Middle East, and internationally.

Full company description

Publicis Groupe S.A., together with its subsidiaries, provides marketing, communications, and digital business transformation services in North America, Europe, the Asia Pacific, Latin America, Africa, and the Middle East, and internationally. The company offers power of one, publicis communications; publicis sapient; publicis media; publicis health; and other services. Publicis Groupe S.A. was founded in 1926 and is headquartered in Paris, France.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Publicis Groupe S.A reported revenue of €17.4B in FY2025 versus €11.7B in FY2021, a compound +10.3%/yr. Reported net income was €1.7B in FY2025, compounding +12.6%/yr from FY2021.

Growth Quality 78/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
€17.4B
Latest YoY
+8.5%
Avg. growth/yr (3Y)
+7.0%
Avg. growth/yr (5Y)
+10.0%
Avg. growth/yr (27Y)
+11.8%
Revenue +10.3%/yr
FY21 €11.7B
FY22 €14.2B
FY23 €14.8B
FY24 €16.0B
FY25 €17.4B
Net income +12.6%/yr
FY21 €1.0B
FY22 €1.2B
FY23 €1.3B
FY24 €1.7B
FY25 €1.7B

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Cite: Fair Value Calculator (2026). "Publicis Groupe S.A Fair Value". https://www.fairvalue-calculator.com/stock/PUB

Recent news

External third-party headlines (Yahoo Finance, Reuters and others), not an editorial selection.

Peer Group

Advertising Agencies · 201 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 71 · Top 25%
Fair Value upside +47% · Top 25%
Return on equity (TTM) 15% · Top 25%
Return on assets 4% · Top 25%
Net margin (TTM) 10% · Top 25%
Operating margin (TTM) 16% · Top 25%
Revenue growth 6% · Above median
Dividend yield (TTM) 4.4% · Above median
Debt / equity 0.30× · Higher than median

Valuation Multiples vs Advertising Agencies median · lower = cheaper

P/E (TTM) 13.4× · Cheaper than median
P/B 2.39× · Pricier than 75% of peers
P/S (TTM) 1.44× · Pricier than 75% of peers
P/FCF 9.2× · Pricier than median
EV/EBITDA 8.3× · Pricier than median
PEG 1.51× · Pricier than median

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 97 · sector 19
FUTURE 32 · sector 8
PAST 62 · sector 7
HEALTH 85 · sector 98
DIVIDEND 88 · sector 66

Insider activity: 35/100

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Advertising Agencies stocks, each showing price versus our Fair Value estimate (as of Jul 12, 2026).

Stock Price Fair Value vs Fair Value
AppLovin Corporation APP $506.98 $181.37 -64%
Omnicom Group OMC $80.75 $99.84 +24%
Focus Media Information Technology Co 002027 ¥5.00 ¥4.08 -18%
The Trade Desk, Inc TTD $19.37 $20.76 +7%
BlueFocus Intelligent Communications Group 300058 ¥13.81 ¥1.50 -89%
JCDecaux SE DEC €21.28 €20.99 -1%
WPP plc WPP $18.13 $18.56 +2%
Easy Click Worldwide Network Technology Co 301171 ¥28.85 ¥5.62 -81%
Magnite, Inc MGNI $19.91 $17.17 -14%
Mobvista Inc 1860 HK$11.15 HK$6.43 -42%

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Frequently asked questions

Is Publicis Groupe S.A (PUB) overvalued or undervalued?
As of Jul 12, 2026, our model estimates a fair value of €146.36 versus a price of €99.28, about +47% (undervalued).
What is the fair value of PUB?
Our model-based fair value for Publicis Groupe S.A is €146.36 (as of Jul 12, 2026), built from audited fundamentals. The current price is €99.28.
What is the quality score of PUB?
Publicis Groupe S.A has a Quality Score of 71/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of Publicis Groupe S.A (PUB)?
Publicis Groupe S.A reported trailing-twelve-month revenue of about €17.4B (latest available figure, as of Jul 12, 2026).
What is the net profit margin of PUB?
The net profit margin of Publicis Groupe S.A is about 9.5%, meaning it keeps roughly 9.5% of revenue as net income. Based on the latest reported figures.
Does Publicis Groupe S.A pay a dividend?
Publicis Groupe S.A currently shows a dividend yield of about 4.54% relative to its recent price (as of Jul 12, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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