Basic Fit vs ANTA Sports Products: Fair Value & Quality
Both stocks run through our valuation models. Here is how Basic Fit (BFIT) and ANTA Sports Products (2020) compare, as of Aug 14, 2026.
As of Aug 14, 2026, Fair Value Calculator sees ANTA Sports Products as the more attractively valued of the two: Basic Fit trades at €34.24 versus a fair value of €9.38 (-73%), while ANTA Sports Products trades at HK$71.95 versus HK$120 (+67%).
Basic Fit
BFIT.AS · EUR · Consumer Discretionary
-73%
upside to fair value
overvalued
Price€34.24
Fair Value€9.38
Quality47/100
ANTA Sports Products
2020.HK · HKD · Consumer Discretionary
+67%
upside to fair value
undervalued
PriceHK$71.95
Fair ValueHK$120
Quality64/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Basic FitANTA Sports Products
Valuation
155.4×P/E (TTM)13.4×
1.65×P/S (TTM)2.56×
6.71×P/B3.20×
8.4×EV/EBITDA10.0×
—PEG1.74×
—Dividend yield3.0%
—Dividend per shareHK$2.20
Profitability
1%Net margin17%
12%Operating margin21%
4%Return on equity23%
2%Return on assets10%
Growth
18%Revenue growth (YoY)12%
21.4%Avg. growth/yr (3Y)14.3%
30.4%Avg. growth/yr (5Y)17.7%
Balance & size
2.66×Debt / equity0.18×
$2BMarket cap$26B
mixedGrowth qualityhealthy
ANTA Sports Products leads: 5 to 7 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Basic Fitof which business quality 46 · market factors 69ANTA Sports Productsof which business quality 66 · market factors 40
ProfitabilityMargins and returns on capital today
22
66
Quality GrowthAre margins and returns improving?
43
38
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
50
31
Low VolatilityCalm price path (market factor)
64
83
MomentumPrice trend over the last 3–12 months (market factor)
62
28
52W MomentumDistance to the 52-week high (market factor)
86
13
Net IssuanceBuybacks instead of dilution
93
75
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Basic Fit
DCF Models€88.04
Earnings-Based€6.91
Multiples€9.31
Asset-Based€3.62
Growth DCF€88.62
Economic Profit€8.75
Growth Earnings€6.79
14 of 24 models see the stock below the current price.
ANTA Sports Products
DCF ModelsHK$184
Earnings-BasedHK$104
Dividend DiscountHK$44.23
MultiplesHK$95.64
Asset-BasedHK$15.51
Growth DCFHK$147
Economic ProfitHK$68.45
Growth EarningsHK$143
7 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Basic Fit
Bear €4.75Fair Value €9.38Bull €12.05
€34.24 = current price (white tick)
ANTA Sports Products
Bear HK$88.01Fair Value HK$120Bull HK$198
HK$71.95 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Basic Fit · Consumer Discretionary
Quality score47 · below median
Fair value upside-73% · bottom 25%
ANTA Sports Products · Consumer Discretionary
Quality score64 · Top 25%
Fair value upside+67% · Top 25%
Bottom line
As of Aug 14, 2026, Fair Value Calculator sees ANTA Sports Products as the more attractively valued of the two: Basic Fit trades at €34.24 versus a fair value of €9.38 (-73%), while ANTA Sports Products trades at HK$71.95 versus HK$120 (+67%).
ANTA Sports Products has the higher quality score (64/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
