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STOCK COMPARISON

Booking Holdings vs Home Depot: Fair Value & Quality

Both stocks run through our valuation models. Here is how Booking Holdings (BKNG) and Home Depot (HD) compare, as of Oct 19, 2026.

As of Oct 19, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: Booking Holdings trades at $163 versus a fair value of $193 (+18.1%), while Home Depot trades at $310 versus $237 (−23.5%).
Booking Holdings
BKNG · USD · Consumer Discretionary
+18.1%
upside to fair value
undervalued
Price$163
Fair Value$193
Quality88/100
Home Depot
HD · USD · Consumer Discretionary
−23.5%
upside to fair value
overvalued
Price$310
Fair Value$237
Quality54/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Booking HoldingsHome Depot
Valuation
18.0×P/E (TTM)21.7×
22.8×P/E ex one-offs21.1×
13.2×Forward P/E19.3×
n/aMedian P/E at FY-end (10 FY, ex one-offs where documented)23.0×
4.46×P/S (TTM)1.83×
Negative equityP/B24.09× · book value is mostly goodwill
12.1×EV/EBITDA14.4×
0.61×PEG2.58×
+18.1%Fair value upside−23.5%
1.0%Dividend yield1.5%
$1.61Dividend per share$4.63
Profitability
34.4%Operating margin12.9%
n/aEBIT margin trend (5Y)0.92×
Negative equityReturn on equity104.3%
18.5%Return on assets13.5%
Growth
8.1%Revenue growth (YoY)5.7%
16.3%Avg. growth/yr (3Y)1.5%
31.7%Avg. growth/yr (5Y)4.5%
+44.4%Value creation/yr+5.0%
Balance & size
5.7×Interest coverage (EBIT/interest)8.7×
Negative equityDebt / equity3.62×
$126BMarket cap$309B
healthyGrowth qualityhealthy
The P/E excluding one-off items is only shown where the special items are documented in the accounts (our own raw data or SEC filings). If one side lacks it, the reported P/E stays scored.
Home Depot, median P/E at fiscal year-end, 10 fiscal years (2017 to 2026), reported earnings, FY2019, FY2026 ex one-offs: 23.
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.

Booking Holdings leads: 9 to 3 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Booking Holdings Home Depot
ProfitabilityHow much profit the company makes from its sales and capital
87
83
Quality GrowthAre margins and returns getting better?
43
30
CashflowDo the profits arrive as real cash?
96
50
Financial strengthDebt, balance sheet and risk of trouble
83
34
InvestmentDoes it invest with discipline instead of growing at any price?
92
48
Low VolatilityHow calm the share price moves, does not count
53
70
MomentumPrice trend of the last 3 to 12 months, does not count
25
26
Near the 52-week highDistance to the 52-week high, does not count
14
21
New sharesBuys back shares or issues new ones?
100
84

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyBooking HoldingsPrice $163Home DepotPrice $310
DCF Models+69.2%above the price$276−19.1%below the price$250
Earnings-Based−17.0%below the price$136−58.7%below the price$128
Dividend Discount−83.1%below the price$27.55−44.9%below the price$171
Multiples−3.5%close to the price$158−23.5%below the price$237
Growth DCF+56.3%above the price$255−31.3%below the price$213
Economic Profit−31.6%below the price$112−62.2%below the price$117
Growth Earnings+18.1%above the price$193−7.9%close to the price$285
Minimum−83.1%below the price$27.55−62.2%below the price$117
Maximum+69.2%above the price$276−7.9%close to the price$285
Median−3.5%close to the price$158−31.3%below the price$213
Geometric mean−16.3%below the price$137−38.4%below the price$191

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Booking Holdings: 12 of 23 models see the stock below the current price.

Home Depot: 21 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Booking Holdings
Price $163
Fair Value $193
Bear $135Bull $251
Home Depot
Price $310
Fair Value $237
Bear $142Bull $312

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside+18.1% · above median

Home Depot · Consumer Discretionary

Quality score54 · above median
Fair value upside−23.5% · below median

Bottom line

As of Oct 19, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: Booking Holdings trades at $163 versus a fair value of $193 (+18.1%), while Home Depot trades at $310 versus $237 (−23.5%).

Booking Holdings has the higher quality score (88/100).

Open Booking Holdings live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.