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STOCK COMPARISON

Booking Holdings vs Home Depot: Fair Value & Quality

Both stocks run through our valuation models. Here is how Booking Holdings (BKNG) and Home Depot (HD) compare, as of Oct 7, 2026.

As of Oct 7, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: Booking Holdings trades at $158 versus a fair value of $193 (+22.4%), while Home Depot trades at $287 versus $237 (−17.4%).
Booking Holdings
BKNG · USD · Consumer Discretionary
+22.4%
upside to fair value
undervalued
Price$158
Fair Value$193
Quality88/100
Home Depot
HD · USD · Consumer Discretionary
−17.4%
upside to fair value
overvalued
Price$287
Fair Value$237
Quality54/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Booking HoldingsHome Depot
Valuation
17.4×P/E (TTM)19.7×
22.0×P/E ex one-offs19.5×
12.7×Forward P/E17.9×
n/aMedian P/E at FY-end (10 FY, ex one-offs where documented)23.0×
4.32×P/S (TTM)1.66×
Negative equityP/B21.88× · book value is mostly goodwill
11.7×EV/EBITDA13.2×
0.61×PEG2.58×
+22.4%Fair value upside−17.4%
1.0%Dividend yield1.6%
$1.61Dividend per share$4.63
Profitability
34.4%Operating margin12.9%
n/aEBIT margin trend (5Y)0.92×
Negative equityReturn on equity104.3%
20.4%Return on assets12.1%
Growth
8.1%Revenue growth (YoY)5.7%
16.3%Avg. growth/yr (3Y)1.5%
31.7%Avg. growth/yr (5Y)4.5%
+44.4%Value creation/yr+5.1%
Balance & size
5.7×Interest coverage (EBIT/interest)8.7×
Negative equityDebt / equity3.62×
$122BMarket cap$280B
healthyGrowth qualityhealthy
The P/E excluding one-off items is only shown where the special items are documented in the accounts (our own raw data or SEC filings). If one side lacks it, the reported P/E stays scored.
Home Depot, median P/E at fiscal year-end, 10 fiscal years (2017 to 2026), reported earnings, FY2019, FY2026 ex one-offs: 23.
Forward P/E: price divided by the analyst consensus for the first fiscal year that has not started yet. The current year carries special items from quarters already reported.

Booking Holdings leads: 9 to 3 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Booking Holdingsof which business quality 84 · market factors 30 Home Depotof which business quality 55 · market factors 34
ProfitabilityMargins and returns on capital today
87
83
Quality GrowthAre margins and returns improving?
43
30
CashflowEarnings quality: real cash, not paper profit
96
50
Fin. StrengthBalance sheet, leverage, solvency risk
83
34
InvestmentDisciplined investing over empire-building
92
48
Low VolatilityCalm price path (market factor)
53
71
MomentumPrice trend over the last 3–12 months (market factor)
30
25
52W MomentumDistance to the 52-week high (market factor)
5
5
Net IssuanceShare count: buybacks or dilution?
100
84

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyBooking HoldingsPrice $158Home DepotPrice $287
DCF Models+79.3%above the price$283−8.5%close to the price$262
Earnings-Based−14.0%close to the price$136−54.9%below the price$129
Dividend Discount−81.5%below the price$29.23−39.2%below the price$174
Multiples0%close to the price$158−20.8%below the price$227
Asset-Basedn/a−97.0%below the price$8.60
Growth DCF+71.7%above the price$271−24.5%below the price$216
Economic Profit−26.0%below the price$117−58.4%below the price$119
Growth Earnings+22.4%above the price$1930%close to the price$285
Minimum−81.5%below the price$29.23−97.0%below the price$8.60
Maximum+79.3%above the price$2830%close to the price$285
Median0%close to the price$158−31.8%below the price$195
Geometric mean−10.9%close to the price$140−54.4%below the price$131

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Booking Holdings: 10 of 23 models see the stock below the current price.

Home Depot: 21 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Booking Holdings
Price $158
Fair Value $193
Bear $135Bull $251
Home Depot
Price $287
Fair Value $237
Bear $142Bull $312

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside+22.4% · above median

Home Depot · Consumer Discretionary

Quality score54 · above median
Fair value upside−17.4% · below median

Bottom line

As of Oct 7, 2026, Fair Value Calculator sees Booking Holdings as the more attractively valued of the two: Booking Holdings trades at $158 versus a fair value of $193 (+22.4%), while Home Depot trades at $287 versus $237 (−17.4%).

Booking Holdings has the higher quality score (88/100).

Open Booking Holdings live analysis →

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.