Both stocks run through our valuation models. Here is how Costco Wholesale (COST) and PepsiCo (PEP) compare, as of Aug 13, 2026.
As of Aug 13, 2026, Fair Value Calculator sees PepsiCo as the less overvalued of the two: Costco Wholesale trades at $950 versus a fair value of $384 (-60%), while PepsiCo trades at $139 versus $107 (-23%).
Costco Wholesale
COST · USD · Consumer Staples
-60%
upside to fair value
overvalued
Price$950
Fair Value$384
Quality67/100
PepsiCo
PEP · USD · Consumer Staples
-23%
upside to fair value
overvalued
Price$139
Fair Value$107
Quality63/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Costco WholesalePepsiCo
Valuation
46.1×P/E (TTM)21.8×
1.38×P/S (TTM)1.97×
13.93×P/B9.23×
28.9×EV/EBITDA11.9×
4.47×PEG1.53×
0.6%Dividend yield4.0%
$5.37Dividend per share$5.69
Profitability
3%Net margin9%
4%Operating margin17%
29%Return on equity44%
9%Return on assets9%
Growth
22%Revenue growth (YoY)9%
6.6%Avg. growth/yr (3Y)2.8%
10.5%Avg. growth/yr (5Y)5.9%
Balance & size
0.20×Debt / equity2.07×
$406BMarket cap$188B
healthyGrowth qualityhealthy
PepsiCo leads: 5 to 9 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Costco Wholesaleof which business quality 65 · market factors 49PepsiCoof which business quality 59 · market factors 48
ProfitabilityMargins and returns on capital today
73
69
Quality GrowthAre margins and returns improving?
42
32
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
69
77
Low VolatilityCalm price path (market factor)
81
93
MomentumPrice trend over the last 3–12 months (market factor)
34
29
52W MomentumDistance to the 52-week high (market factor)
36
30
Net IssuanceBuybacks instead of dilution
82
85
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Costco Wholesale
DCF Models$424
Earnings-Based$202
Dividend Discount$94.03
Multiples$353
Asset-Based$44.06
Growth DCF$401
Economic Profit$224
Growth Earnings$315
26 of 26 models see the stock below the current price.
PepsiCo
DCF Models$81.79
Earnings-Based$50.16
Dividend Discount$93.30
Multiples$115
Asset-Based$10.01
Growth DCF$73.16
Economic Profit$61.14
Growth Earnings$107
24 of 26 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Costco Wholesale
Bear $260Fair Value $384Bull $479
$950 = current price (white tick)
PepsiCo
Bear $56.05Fair Value $107Bull $158
$139 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Costco Wholesale · Consumer Staples
Quality score67 · Top 25%
Fair value upside-60% · bottom 25%
PepsiCo · Consumer Staples
Quality score63 · above median
Fair value upside-23% · below median
Bottom line
As of Aug 13, 2026, Fair Value Calculator sees PepsiCo as the less overvalued of the two: Costco Wholesale trades at $950 versus a fair value of $384 (-60%), while PepsiCo trades at $139 versus $107 (-23%).
Costco Wholesale has the higher quality score (67/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
