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STOCK COMPARISON

Costco Wholesale vs Procter & Gamble: Fair Value & Quality

Both stocks run through our valuation models. Here is how Costco Wholesale (COST) and Procter & Gamble (PG) compare, as of Sep 6, 2026.

As of Sep 6, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Costco Wholesale trades at $916 versus a fair value of $384 (-58%), while Procter & Gamble trades at $146 versus $108 (-26%).
Costco Wholesale
COST · USD · Consumer Staples
-58%
upside to fair value
overvalued
Price$916
Fair Value$384
Quality67/100
Procter & Gamble
PG · USD · Consumer Staples
-26%
upside to fair value
overvalued
Price$146
Fair Value$108
Quality76/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Costco WholesaleProcter & Gamble
Valuation
46.1×P/E (TTM)21.5×
1.38×P/S (TTM)3.95×
13.93×P/B6.58×
28.9×EV/EBITDA14.3×
4.47×PEG4.13×
−58.1%Fair value upside−26.1%
0.6%Dividend yield2.9%
$5.37Dividend per share$4.23
Profitability
4%Operating margin23%
1.15×EBIT margin trend (5Y)1.10×
29%Return on equity31%
9%Return on assets11%
Growth
22%Revenue growth (YoY)7%
6.6%Avg. growth/yr (3Y)1.7%
10.5%Avg. growth/yr (5Y)3.5%
+15.7%Value creation/yr+8.5%
Balance & size
67.4×Interest coverage (EBIT/interest)22.5×
0.20×Debt / equity0.48×
$406BMarket cap$342B
healthyGrowth qualityhealthy

Procter & Gamble leads: 7 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Costco Wholesaleof which business quality 65 · market factors 47 Procter & Gambleof which business quality 71 · market factors 52
ProfitabilityMargins and returns on capital today
73
73
Quality GrowthAre margins and returns improving?
42
46
CashflowEarnings quality: real cash, not paper profit
43
65
Fin. StrengthBalance sheet, leverage, solvency risk
80
70
InvestmentDisciplined investing over empire-building
69
85
Low VolatilityCalm price path (market factor)
80
95
MomentumPrice trend over the last 3–12 months (market factor)
34
37
52W MomentumDistance to the 52-week high (market factor)
29
31
Net IssuanceBuybacks instead of dilution
82
91

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyCostco WholesalePrice $916Procter & GamblePrice $146
DCF Models-54%below the price$424-33%below the price$97.73
Earnings-Based-78%below the price$202-42%below the price$85.21
Dividend Discount-90%below the price$94.03-59%below the price$59.55
Multiples-61%below the price$353-18%below the price$120
Asset-Based-95%below the price$44.06-90%below the price$14.97
Growth DCF-56%below the price$401-49%below the price$74.21
Economic Profit-76%below the price$224-53%below the price$68.20
Growth Earnings-66%below the price$315-23%below the price$112
Minimum-95%below the price$44.06-90%below the price$14.97
Maximum-54%below the price$424-18%below the price$120
Median-71%below the price$269-46%below the price$79.71
Geometric mean-77%below the price$208-53%below the price$68.87

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Costco Wholesale: 26 of 26 models see the stock below the current price.

Procter & Gamble: 24 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Costco Wholesale
Bear $260Fair Value $384Bull $479
$916 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$146 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Costco Wholesale · Consumer Staples

Quality score67 · Top 25%
Fair value upside-58% · bottom 25%

Procter & Gamble · Consumer Staples

Quality score76 · Top 25%
Fair value upside-26% · below median

Bottom line

As of Sep 6, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: Costco Wholesale trades at $916 versus a fair value of $384 (-58%), while Procter & Gamble trades at $146 versus $108 (-26%).

Procter & Gamble has the higher quality score (76/100).

See the full analysis →
Costco Wholesale · Procter & Gamble

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.