Emerge Commerce vs Amazon.com: Fair Value & Quality
Both stocks run through our valuation models. Here is how Emerge Commerce (ECOM) and Amazon.com (AMZN) compare, as of Aug 11, 2026.
As of Aug 11, 2026, Fair Value Calculator sees Emerge Commerce as the less overvalued of the two: Emerge Commerce trades at C$0.08 versus a fair value of C$0.05 (-38%), while Amazon.com trades at $274 versus $128 (-53%).
Emerge Commerce
ECOM.V · CAD · Consumer Discretionary
-38%
upside to fair value
overvalued
PriceC$0.08
Fair ValueC$0.05
Quality52/100
Amazon.com
AMZN · USD · Consumer Discretionary
-53%
upside to fair value
overvalued
Price$274
Fair Value$128
Quality54/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Emerge CommerceAmazon.com
Valuation
—P/E (TTM)29.3×
0.36×P/S (TTM)3.55×
—P/B6.42×
9.7×EV/EBITDA16.8×
—PEG1.41×
Profitability
-1%Net margin12%
-0%Operating margin13%
—Return on equity24%
2%Return on assets7%
Growth
18%Revenue growth (YoY)17%
-21.9%Avg. growth/yr (3Y)11.7%
24.6%Avg. growth/yr (5Y)13.2%
Balance & size
—Debt / equity0.16×
$10MMarket cap$2.6T
healthyGrowth qualityexpensive
Even match: 4 to 4 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Emerge Commerceof which business quality 54 · market factors 25Amazon.comof which business quality 55 · market factors 57
ProfitabilityMargins and returns on capital today
62
65
Quality GrowthAre margins and returns improving?
58
52
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
3
Low VolatilityCalm price path (market factor)
44
42
MomentumPrice trend over the last 3–12 months (market factor)
13
53
52W MomentumDistance to the 52-week high (market factor)
24
81
Net IssuanceBuybacks instead of dilution
3
66
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Emerge Commerce
DCF ModelsC$0.20
Earnings-BasedC$0.05
MultiplesC$0.05
Growth DCFC$0.22
Economic ProfitC$0.04
Growth EarningsC$0.07
11 of 20 models see the stock below the current price.
Amazon.com
DCF Models$155
Earnings-Based$184
Multiples$129
Asset-Based$25.60
Growth DCF$69.38
Economic Profit$90.56
Growth Earnings$239
23 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Amazon.com
Bear $70.59Fair Value $128Bull $221
$274 = current price (white tick)
Compare two other stocks
Tap a field and type again, ticker or company name.
Free, no sign-up
Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Emerge Commerce · Consumer Discretionary
Quality score52 · below median
Fair value upside-38% · below median
Amazon.com · Consumer Discretionary
Quality score54 · below median
Fair value upside-53% · bottom 25%
Bottom line
As of Aug 11, 2026, Fair Value Calculator sees Emerge Commerce as the less overvalued of the two: Emerge Commerce trades at C$0.08 versus a fair value of C$0.05 (-38%), while Amazon.com trades at $274 versus $128 (-53%).
Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.
A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
