EMERGE Commerce Ltd (ECOM) Fair Value & Analysis
Consumer Cyclical · CA · Market cap C$14.1M
Fair value as of: Jul 29, 2026
From 20 valuation models · updated 12 days ago
Fair value updated Jul 29, 2026, revised from C$0.0488 to C$0.0468 (−4.0%) since Jun 26, 2026.
A solid business, but screening 38% overvalued on our models.
What matters now
- The price sits above even our optimistic bull case (C$0.0468). The favourable scenario is already priced in.
- Solid but not exceptional quality (52/100) and above fair value, neither a clear bargain nor a standout compounder.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 29, 2026.
How to read this chart
60‑month range C$0.0100 – C$1.20 · the C$0.0750 price screens above the C$0.0468 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 29, 2026.
Analysis
EMERGE Commerce Ltd (ECOM) currently trades at C$0.0750, while our model-based Fair Value estimate is C$0.0468, implying the stock looks roughly 37.6% overvalued today. The Quality Score stands at 52/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, EMERGE Commerce Ltd generated revenue of C$28.5M at a net margin of -0.9%. Revenue grew 17.5% year over year. Net debt stands at C$3.0M. Fundamentals as of Jul 29, 2026
The share trades about 52% below its 52-week high and 67% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -49% fair-value upside, at -38%, ECOM screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 20 models by family
Widest divergence: DCF Models (C$0.2000) versus Economic Profit (C$0.0400). Highest evidence: Growth DCF (80).
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Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 29, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 54 · Market factors (momentum, volatility) 25
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
EMERGE Commerce Ltd. owns and operates a portfolio of e-commerce marketplaces and subscription services in Canada and the United States. The company's e-commerce brands include truLOCAL.ca, UnderPar.com, Tee 2 Green, Viral Loops, and JustGolfStuff.ca.
Full company description
EMERGE Commerce Ltd. owns and operates a portfolio of e-commerce marketplaces and subscription services in Canada and the United States. The company's e-commerce brands include truLOCAL.ca, UnderPar.com, Tee 2 Green, Viral Loops, and JustGolfStuff.ca. The company operates e-commerce brands and technologies through D2C and B2B, spanning its grocery, golf, and referral marketing businesses. EMERGE Commerce Ltd. is based in Toronto, Canada.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
EMERGE Commerce Ltd reported revenue of C$27.7M in FY2025 versus C$34.8M in FY2021, a compound −5.6%/yr. Reported net income was C$279K in FY2025.
ECOM screens 38% overvalued. Compare with Amazon.com, Inc →
Peer Group
Internet Retail · 109 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Internet Retail median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
PAST 0: with negative equity (buybacks among others) return on equity is not meaningfully computable.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Internet Retail stocks, each showing price versus our Fair Value estimate (as of Jul 29, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Amazon.com, Inc AMZN | $245.34 | $127.67 | -48% |
| Alibaba Group BABA | $114.97 | $75.75 | -34% |
| PDD Holdings PDD | $84.14 | $223.51 | +166% |
| MercadoLibre, Inc MELI | $1,814 | $798.98 | -56% |
| DoorDash, Inc DASH | $190.16 | $38.64 | -80% |
| Sea Limited SE | $106.22 | $52.70 | -50% |
| eBay Inc EBAY | $117.20 | $60.13 | -49% |
| JD.com, Inc JD | €25.95 | €31.88 | +23% |
| Coupang, Inc CPNG | $16.86 | $2.79 | -83% |
| Delivery Hero SE DHER | €38.18 | €12.71 | -67% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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