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STOCK COMPARISON

ELF Beauty vs Procter & Gamble: Fair Value & Quality

Both stocks run through our valuation models. Here is how ELF Beauty (ELF) and Procter & Gamble (PG) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: ELF Beauty trades at $98.49 versus a fair value of $12.19 (-88%), while Procter & Gamble trades at $146 versus $108 (-26%).
ELF Beauty
ELF · USD · Consumer Staples
-88%
upside to fair value
overvalued
Price$98.49
Fair Value$12.19
Quality47/100
Procter & Gamble
PG · USD · Consumer Staples
-26%
upside to fair value
overvalued
Price$146
Fair Value$108
Quality75/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

ELF BeautyProcter & Gamble
Valuation
167.5×P/E (TTM)21.5×
16.18×P/S (TTM)3.95×
3.84×P/B6.58×
76.3×EV/EBITDA14.3×
1.37×PEG4.13×
—Dividend yield2.9%
—Dividend per share$4.23
Profitability
-0%Net margin19%
2%Operating margin23%
-0%Return on equity31%
4%Return on assets11%
Growth
35%Revenue growth (YoY)7%
41.4%Avg. growth/yr (3Y)1.7%
38.8%Avg. growth/yr (5Y)3.5%
Balance & size
0.72×Debt / equity0.48×
$4BMarket cap$342B
healthyGrowth qualityhealthy

Procter & Gamble leads: 5 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

ELF Beautyof which business quality 53 · market factors 32 Procter & Gambleof which business quality 71 · market factors 54
ProfitabilityMargins and returns on capital today
40
73
Quality GrowthAre margins and returns improving?
29
46
CashflowEarnings quality: real cash, not paper profit
74
65
Fin. StrengthBalance sheet, leverage, solvency risk
64
70
InvestmentDisciplined investing over empire-building
33
85
Low VolatilityCalm price path (market factor)
0
95
MomentumPrice trend over the last 3–12 months (market factor)
53
40
52W MomentumDistance to the 52-week high (market factor)
33
33
Net IssuanceBuybacks instead of dilution
61
91

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

ELF Beauty

DCF Models$50.66
Earnings-Based$12.24
Multiples$14.76
Asset-Based$12.85
Growth DCF$62.92
Economic Profit$12.51
Growth Earnings$15.30

24 of 24 models see the stock below the current price.

Procter & Gamble

DCF Models$97.73
Earnings-Based$85.21
Dividend Discount$59.55
Multiples$120
Asset-Based$14.97
Growth DCF$74.21
Economic Profit$68.20
Growth Earnings$112

24 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

ELF Beauty
Bear $10.71Fair Value $12.19Bull $15.84
$98.49 = current price (white tick)
Procter & Gamble
Bear $70.77Fair Value $108Bull $151
$146 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

ELF Beauty · Consumer Staples

Quality score47 · below median
Fair value upside-88% · bottom 25%

Procter & Gamble · Consumer Staples

Quality score75 · Top 25%
Fair value upside-26% · below median

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Procter & Gamble as the less overvalued of the two: ELF Beauty trades at $98.49 versus a fair value of $12.19 (-88%), while Procter & Gamble trades at $146 versus $108 (-26%).

Procter & Gamble has the higher quality score (75/100).

See the full analysis →
ELF Beauty · Procter & Gamble

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.