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STOCK COMPARISON

Guru Organic Energy vs Coca-Cola: Fair Value & Quality

Both stocks run through our valuation models. Here is how Guru Organic Energy (GURU) and Coca-Cola (KO) compare, as of Sep 25, 2026.

As of Sep 25, 2026, Fair Value Calculator sees Guru Organic Energy as the less overvalued of the two: Guru Organic Energy trades at C$3.02 versus a fair value of C$1.74 (-42%), while Coca-Cola trades at $88.10 versus $29.32 (-67%).
Guru Organic Energy
GURU.TO · CAD · Consumer Staples
-42%
upside to fair value
overvalued
PriceC$3.02
Fair ValueC$1.74
Quality76/100
Coca-Cola
KO · USD · Consumer Staples
-67%
upside to fair value
overvalued
Price$88.10
Fair Value$29.32
Quality65/100
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Head-to-head numbers

Green is the better side of a row, red the weaker one (for valuation multiples: lower = cheaper). Grey rows are for reference only and are not scored.

betterweakerfor reference, not scored

Guru Organic EnergyCoca-Cola
Valuation
n/aP/E (TTM)27.7×
2.02×P/S (TTM)7.71×
2.56×P/B11.81×
n/aEV/EBITDA24.6×
n/aPEG4.15×
−42.4%Fair value upside−66.7%
n/aDividend yield2.3%
n/aDividend per share$2.08
Profitability
-14%Operating margin35%
n/aEBIT margin trend (5Y)1.05×
n/aReturn on equity43%
-1%Return on assets10%
Growth
32%Revenue growth (YoY)12%
6.1%Avg. growth/yr (3Y)3.7%
9.5%Avg. growth/yr (5Y)7.7%
n/aValue creation/yr+9.8%
Balance & size
n/aInterest coverage (EBIT/interest)8.3×
n/aDebt / equity1.31×
$77MMarket cap$380B
mixedGrowth qualitymixed

Guru Organic Energy leads: 5 to 2 metric wins.

n/a = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Guru Organic Energyof which business quality 76 · market factors 6 Coca-Colaof which business quality 61 · market factors 79
ProfitabilityMargins and returns on capital today
34
71
Quality GrowthAre margins and returns improving?
92
59
CashflowEarnings quality: real cash, not paper profit
67
44
Fin. StrengthBalance sheet, leverage, solvency risk
93
51
InvestmentDisciplined investing over empire-building
100
72
Low VolatilityCalm price path (market factor)
0
96
MomentumPrice trend over the last 3–12 months (market factor)
13
67
52W MomentumDistance to the 52-week high (market factor)
0
80
Net IssuanceShare count: buybacks or dilution?
91
83

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyGuru Organic EnergyPrice C$3.02Coca-ColaPrice $88.10
DCF Models-33%below the priceC$2.01-66%below the price$29.90
Earnings-Basedn/a-75%below the price$22.40
Dividend Discountn/a-65%below the price$31.26
Multiples-34%below the priceC$1.98-55%below the price$39.24
Asset-Based-78%below the priceC$0.67-94%below the price$5.01
Growth DCF-32%below the priceC$2.04-83%below the price$14.89
Economic Profitn/a-72%below the price$24.81
Growth Earningsn/a-42%below the price$51.37
Minimum-78%below the priceC$0.67-94%below the price$5.01
Maximum-32%below the priceC$2.04-42%below the price$51.37
Median-34%below the priceC$2.00-69%below the price$27.35
Geometric mean-49%below the priceC$1.53-74%below the price$22.99

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Guru Organic Energy: 7 of 7 models see the stock below the current price.

Coca-Cola: 25 of 25 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Guru Organic Energy
Price C$3.02
Fair Value C$1.74
Bear C$1.25Bull C$2.42
Coca-Cola
Price $88.10
Fair Value $29.32
Bear $21.18Bull $47.76

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Guru Organic Energy · Consumer Staples

Quality score76 · Top 25%
Fair value upside-42% · bottom 25%

Coca-Cola · Consumer Staples

Quality score65 · Top 25%
Fair value upside-67% · bottom 25%

Bottom line

As of Sep 25, 2026, Fair Value Calculator sees Guru Organic Energy as the less overvalued of the two: Guru Organic Energy trades at C$3.02 versus a fair value of C$1.74 (-42%), while Coca-Cola trades at $88.10 versus $29.32 (-67%).

Guru Organic Energy has the higher quality score (76/100).

Open Guru Organic Energy live analysis →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.