Guru Organic Energy vs Coca-Cola: Fair Value & Quality
Both stocks run through our valuation models. Here is how Guru Organic Energy (GURU) and Coca-Cola (KO) compare, as of Aug 11, 2026.
As of Aug 11, 2026, Fair Value Calculator sees Guru Organic Energy as the less overvalued of the two: Guru Organic Energy trades at C$3.75 versus a fair value of C$1.93 (-49%), while Coca-Cola trades at $87.05 versus $36.57 (-58%).
Guru Organic Energy
GURU.TO · CAD · Consumer Staples
-49%
upside to fair value
overvalued
PriceC$3.75
Fair ValueC$1.93
Quality76/100
Coca-Cola
KO · USD · Consumer Staples
-58%
upside to fair value
overvalued
Price$87.05
Fair Value$36.57
Quality67/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Guru Organic EnergyCoca-Cola
Valuation
—P/E (TTM)25.6×
2.05×P/S (TTM)7.12×
2.59×P/B10.91×
—EV/EBITDA22.9×
—PEG4.15×
—Dividend yield2.4%
—Dividend per share$2.06
Profitability
0%Net margin28%
-14%Operating margin35%
—Return on equity43%
-1%Return on assets10%
Growth
32%Revenue growth (YoY)12%
6.1%Avg. growth/yr (3Y)3.7%
9.5%Avg. growth/yr (5Y)7.7%
Balance & size
—Debt / equity1.31×
$78MMarket cap$351B
mixedGrowth qualitymixed
Guru Organic Energy leads: 5 to 3 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Guru Organic Energyof which business quality 76 · market factors 40Coca-Colaof which business quality 62 · market factors 77
ProfitabilityMargins and returns on capital today
34
71
Quality GrowthAre margins and returns improving?
92
59
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
72
Low VolatilityCalm price path (market factor)
0
96
MomentumPrice trend over the last 3–12 months (market factor)
50
61
52W MomentumDistance to the 52-week high (market factor)
69
83
Net IssuanceBuybacks instead of dilution
91
84
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Guru Organic Energy
DCF ModelsC$1.99
MultiplesC$1.98
Asset-BasedC$0.67
Growth DCFC$2.02
7 of 7 models see the stock below the current price.
Coca-Cola
DCF Models$28.16
Earnings-Based$22.41
Dividend Discount$31.26
Multiples$39.24
Asset-Based$5.01
Growth DCF$11.71
Economic Profit$24.81
Growth Earnings$51.37
25 of 25 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Guru Organic Energy
Bear C$1.42Fair Value C$1.93Bull C$2.44
C$3.75 = current price (white tick)
Coca-Cola
Bear $21.38Fair Value $36.57Bull $47.76
$87.05 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Guru Organic Energy · Consumer Staples
Quality score76 · Top 25%
Fair value upside-49% · bottom 25%
Coca-Cola · Consumer Staples
Quality score67 · Top 25%
Fair value upside-58% · bottom 25%
Bottom line
As of Aug 11, 2026, Fair Value Calculator sees Guru Organic Energy as the less overvalued of the two: Guru Organic Energy trades at C$3.75 versus a fair value of C$1.93 (-49%), while Coca-Cola trades at $87.05 versus $36.57 (-58%).
Guru Organic Energy has the higher quality score (76/100).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
