Guru Organic Energy Corp (GURU) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Guru Organic Energy Corp stock C$1.74, price C$2.45, that is 29.0% below the price, quality 75 out of 100. Rating: overvalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 8, 2026.
How to read this chart
60‑month range C$1.23 – C$17.50 · fair‑value band C$1.25 – C$2.42 · the C$2.45 price screens above the C$1.74 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 8, 2026.
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GURU Organic Energy Corp., a beverage company, engages in production, marketing, and distribution of energy drinks in Canada and the United States.
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The company offers its products under the Guru Original, Guru Lite, GURU Zero Wild Berry, Wild Strawberry Watermelon, Guru wild ice pop, Zero Dragon Fruit Cherry Sorbet, Wild Ruby Red, Zero variety pack, island breeze punch, Tropical Punch, Fruit Punch, and Peach Mango Punch brand names.
It distributes its products through convenience stores and gas stations, grocery and mass retailers, pharmacies, wholesale clubs, food service companies, and e-commerce platforms, such as guruenergy.com and Amazon. The company was founded in 1999 and is headquartered in Montreal, Canada.
Stock analysis
Guru Organic Energy Corp (GURU) currently trades at C$2.45, while our model-based Fair Value estimate is C$1.74, 29% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Multiples group reads highest at a median of C$1.93 per share, and 0 of the 7 models we run sit above the C$2.45 price.
Bear case: the Asset-Based group reads lowest at C$0.9200, and 7 of the 7 models stay below the price. Data coverage for this calculation is low.
Scenario range: C$1.25 (bear) to C$2.42 (bull), the price of C$2.45 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 75/100 (high quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Guru Organic Energy Corp reported revenue of C$34.7M in FY2025 versus C$30.2M in FY2021, a compound +3.6%/yr. Reported net income was −C$1.4M in FY2025.
Key figures
Market cap C$72.7M (≈ $51.5M) Micro · P/S ratio 2.13 · EPS (TTM) C$−0.0300 · Net margin −2.1% · Return on equity −2.7% · Return on assets (EBIT) −20.1% (5-year average) · Operating margin 3.4% · Revenue (TTM) C$39.0M.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 22 out of 100 (low confidence).
What moves the price
The share trades about 65% below its 52-week high and at its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at −23% fair-value upside, at −29%, GURU screens richer than that median.
Fair Value models
BearC$1.25Fair Value C$1.74BullC$2.42
Price C$2.45 · Downside -29.0%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.57/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+14.9%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+6.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.5%
Start year 2020 (pandemic)
Revenue growth 8 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+16.4%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−9.9% (2020) → −6.0% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes about as much growth as the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+10.6%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Canada: IMF forecast 2.1% a year to 2030, 2.6% from 2016 to 2025) that is about +8.3% a year for the price.
Compare Guru Organic Energy Corp with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Beverages - Non-Alcoholic · 80 stocks
Beats the industry median on 3/9 measures
Overall it trails its industry peers.
Valuation
Quality Score75 · Top 25%
Fair Value upside−29.0% · Below median
Profitability
Return on assets−3.4% · Bottom 25%
Net margin (12 months)−2.1% · Bottom 25%
Operating margin (12 months)3.4% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY)10.3% · Above median
Valuation Multiplesvs Beverages - Non-Alcoholic median · lower = cheaper
P/B2.43× · Pricier than median
P/S (12 months)1.87× · Pricier than median
Price / free cash flow (fiscal year)18.6× · Cheaper than median
Strength profile in five axes (Snowflake)
This stockSector peers
VALUE (fair-value potential)0· sector 19
FUTURE (revenue growth)52· sector 29
PAST (return on equity)0· sector 54
HEALTH (low debt)100· sector 96
DIVIDEND (yield)0· sector 58
VALUE 0: the price sits above our fair-value range.
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Guru Organic Energy Corp Fair Value". https://www.fairvalue-calculator.com/stock/GURU
Frequently asked questions
Is Guru Organic Energy Corp (GURU) overvalued or undervalued?
As of Nov 8, 2026, our model estimates a fair value of C$1.74 versus a price of C$2.45, about 29% lower (overvalued).
What is the fair value of GURU?
Our model-based fair value for Guru Organic Energy Corp is C$1.74 (as of Nov 8, 2026), built from audited fundamentals. The current price: C$2.45.
What is the quality score of GURU?
Guru Organic Energy Corp has a Quality Score of 75/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Guru Organic Energy Corp (GURU)?
Our model-based price target is the fair value of C$1.74 (as of Nov 8, 2026) from 7 valuation models. Cautious scenario C$1.25, optimistic scenario C$2.42. It is a calculation from audited fundamentals, not an analyst target.
What is the Guru Organic Energy Corp stock forecast for 2026?
Our models put fair value at C$1.74, about 29% lower versus a price of C$2.45 (overvalued). Cautious scenario C$1.25, optimistic scenario C$2.42. The calculation is refreshed regularly with new filings.
What is the revenue of Guru Organic Energy Corp (GURU)?
Guru Organic Energy Corp reported trailing-twelve-month revenue of about C$39.0M (latest available figure, as of Nov 8, 2026).
What growth is priced into Guru Organic Energy Corp (GURU)?
For today's price to be fair in a discounted-cash-flow model, Guru Organic Energy Corp would have to grow free cash flow by +10.6 % per year for five years (discount rate 15.0 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +9.5 % per year. As of Nov 8, 2026.
What discount rate (WACC) does the fair value of GURU use?
Our models discount Guru Organic Energy Corp at 15.0 %: a base by market capitalisation (micro), damped by beta 2.06, country premium for Canada. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Guru Organic Energy Corp that is +10.6 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (15.0 %) and the same formula as our fair value.
How much growth has Guru Organic Energy Corp (GURU) delivered so far?
Over the past 5 years revenue at Guru Organic Energy Corp grew +9.5 % a year. The price currently implies free-cash-flow growth of +10.6 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Guru Organic Energy Corp (GURU) growing?
The median revenue growth in the sector is +3.6 % a year. That is the yardstick for the growth priced into Guru Organic Energy Corp (+10.6 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Guru Organic Energy Corp (GURU)?
The free-cash-flow yield on the price is 5.22 %: that much free cash flow Guru Organic Energy Corp produces per unit of market value. When it exceeds the discount rate of our models (15.0 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Guru Organic Energy Corp (GURU)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Guru Organic Energy Corp it is C$1.74 per share (as of Nov 8, 2026), against a price of C$2.45. It is the blended result of 7 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Guru Organic Energy Corp stock overvalued or undervalued in 2026?
As of Nov 8, 2026, GURU trades above its calculated fair value: price C$2.45, fair value C$1.74, a gap of about −29% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of GURU?
No. The price is what the market pays today (C$2.45); the fair value is what the company's own numbers justify (C$1.74). For Guru Organic Energy Corp the two are C$0.7100 per share apart. That gap is exactly why we show both numbers side by side.
How much is Guru Organic Energy Corp worth?
The market values Guru Organic Energy Corp at about C$72.7M (market capitalisation, as of Nov 8, 2026). Per share that is C$2.45; our models calculate a fair value of C$1.74 per share.
What do the bullish and bearish scenarios say about GURU?
Our models span a range for Guru Organic Energy Corp: cautious scenario C$1.25, base C$1.74, optimistic C$2.42 per share (as of Nov 8, 2026, price C$2.45). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Guru Organic Energy Corp (GURU)?
Balance-sheet figures for Guru Organic Energy Corp (as of Nov 8, 2026): return on equity −2.7%. They feed the Quality Score of 75/100, which measures business quality independently of the share price.
How far is GURU from its 52-week high?
Guru Organic Energy Corp trades at C$2.45, about 65% below its 52-week high of C$7.00 and at the low of C$2.45 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of C$1.74 is for.
Which stocks are comparable to Guru Organic Energy Corp?
From the same area (Consumer Defensive) we also value The Coca-Cola Company, PepsiCo, Inc, Monster Beverage Corporation, Nongfu Spring Co, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Guru Organic Energy Corp stock attractive at the current price?
The data as of Nov 8, 2026: price C$2.45, calculated fair value C$1.74 (−29%), Quality Score 75/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of GURU calculated?
We run Guru Organic Energy Corp through 7 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of C$1.74 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Guru Organic Energy Corp itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Guru Organic Energy Corp (GURU)?
The closing price on Nov 6, 2026 was C$2.45. Our model-based fair value is C$1.74, about 29% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Guru Organic Energy Corp right now?
A high-quality business (quality 75/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety. A fairly wide model range (C$1.25 to C$2.42) leaves room in how you read the outcome. Evidence is limited here (fewer models, shorter history), so the fair value is a rougher estimate than usual.
Key figures of Guru Organic Energy Corp
How large is the market capitalisation of Guru Organic Energy Corp (GURU)?
The market capitalisation of Guru Organic Energy Corp is C$72.7M (≈ $51.5M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Guru Organic Energy Corp (GURU)?
The price-to-sales ratio of Guru Organic Energy Corp is 2.13 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Guru Organic Energy Corp (GURU)?
Earnings per share at Guru Organic Energy Corp are C$−0.0300. Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Guru Organic Energy Corp (GURU)?
The net margin of Guru Organic Energy Corp is −2.1% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Guru Organic Energy Corp (GURU)?
The return on equity (ROE) of Guru Organic Energy Corp is −2.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Guru Organic Energy Corp (GURU)?
On an EBIT basis the return on assets of Guru Organic Energy Corp is −20.1% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Guru Organic Energy Corp (GURU)?
The operating margin of Guru Organic Energy Corp is 3.4% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Guru Organic Energy Corp (GURU)?
Revenue at Guru Organic Energy Corp is growing +10.3% versus a year earlier (3y avg +6.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Guru Organic Energy Corp (GURU)?
Earnings per share at Guru Organic Energy Corp are growing −58.7% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net cash does Guru Organic Energy Corp (GURU) hold?
Guru Organic Energy Corp holds more cash than debt, C$7.1M net (fiscal year 2025). The company holds more cash than debt, a safety cushion.
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Thin data
Nov 8, 2026