GURU Organic Energy Corp (GURU) Fair Value & Analysis
Consumer Defensive · CA · Market cap C$108M
Fair value as of: Jul 17, 2026
From 7 valuation models · updated 24 days ago
Fair value updated Jul 17, 2026, revised from C$1.91 to C$1.93 (+1.0%) since Jul 16, 2026. Share price +1.6% over the past month.
A strong business, but screening 49% overvalued on our models.
What matters now
- A high-quality business (quality 76/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- The price sits above even our optimistic bull case (C$2.44). The favourable scenario is already priced in.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.
How to read this chart
60‑month range C$1.23 – C$18.10 · fair‑value band C$1.42 – C$2.44 · the C$3.75 price screens above the C$1.93 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.
Analysis
GURU Organic Energy Corp (GURU) currently trades at C$3.75, while our model-based Fair Value estimate is C$1.93, implying the stock looks roughly 48.5% overvalued today. The Quality Score stands at 76/100 (high quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, GURU Organic Energy Corp generated revenue of C$35.9M at a net margin of -1.1%. Revenue grew 14.7% year over year. It earns a return on equity of -1.3%. The balance sheet holds a net cash position of C$7.1M. Fundamentals as of Jul 17, 2026
Our scenario range runs from C$1.42 (bear case) to C$2.44 (bull case); at C$3.75, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 46% below its 52-week high and 121% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at -14% fair-value upside, at -49%, GURU screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 7 models by family
Widest divergence: DCF Models (C$1.99) versus Asset-Based (C$0.6700). Highest evidence: Growth DCF (80).
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Key figures & financial health
Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 76 · Market factors (momentum, volatility) 40
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
GURU Organic Energy Corp., a beverage company, engages in production, marketing, and distribution of energy drinks in Canada and the United States.
Full company description
GURU Organic Energy Corp., a beverage company, engages in production, marketing, and distribution of energy drinks in Canada and the United States. The company offers its products under the Guru Original, Guru Lite, GURU Zero Wild Berry, Wild Strawberry Watermelon, Guru wild ice pop, Zero Dragon Fruit Cherry Sorbet, Wild Ruby Red, Zero variety pack, island breeze punch, Tropical Punch, Fruit Punch, and Peach Mango Punch brand names. It distributes its products through convenience stores and gas stations, grocery and mass retailers, pharmacies, wholesale clubs, food service companies, and e-commerce platforms, such as guruenergy.com and Amazon. The company was founded in 1999 and is headquartered in Montreal, Canada.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
GURU Organic Energy Corp reported revenue of C$34.7M in FY2025 versus C$30.2M in FY2021, a compound +3.6%/yr. Reported net income was −C$1.4M in FY2025.
GURU screens 49% overvalued. Compare with The Coca-Cola Company →
Peer Group
Beverages - Non-Alcoholic · 92 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Beverages - Non-Alcoholic median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Beverages - Non-Alcoholic stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| The Coca-Cola Company KO | $87.05 | $36.57 | -58% |
| PepsiCo, Inc PEP | $139.02 | $106.91 | -23% |
| Monster Beverage Corporation MNST | $97.50 | $35.82 | -63% |
| Nongfu Spring Co 9633 | HK$41.44 | HK$30.72 | -26% |
| Coca-Cola Europacific Partners PLC CCEP | €92.10 | €85.41 | -7% |
| Keurig Dr Pepper Inc KDP | $31.25 | $30.99 | -1% |
| Coca-Cola FEMSA, S.A. KOF | $102.04 | $106.45 | +4% |
| Coca-Cola HBC AG EEE | €57.90 | €52.82 | -9% |
| Varun Beverages Limited VBL | ₹495.70 | ₹187.49 | -62% |
| Eastroc Beverage (Group) Co 605499 | ¥124.43 | ¥107.57 | -14% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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