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STOCK COMPARISON

Gezinomi Seyahat Turizm Ticaret AS vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Gezinomi Seyahat Turizm Ticaret AS (GZNMI) and Booking Holdings (BKNG) compare, as of Aug 9, 2026.

As of Aug 9, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Gezinomi Seyahat Turizm Ticaret AS trades at TRY 60.30 versus a fair value of TRY 28.38 (-53%), while Booking Holdings trades at $214 versus $153 (-29%).
Gezinomi Seyahat Turizm Ticaret AS
GZNMI.IS · TRY · Consumer Discretionary
-53%
upside to fair value
overvalued
PriceTRY 60.30
Fair ValueTRY 28.38
Quality23/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-29%
upside to fair value
overvalued
Price$214
Fair Value$153
Quality78/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Gezinomi Seyahat Turizm Ticaret ASBooking Holdings
Valuation
—P/E (TTM)24.1×
0.02×P/S (TTM)5.12×
0.06×P/B—
1.7×EV/EBITDA13.6×
—PEG0.75×
—Dividend yield0.9%
—Dividend per share$1.58
Profitability
-7%Net margin22%
-29%Operating margin25%
-18%Return on equity226%
-1%Return on assets22%
Growth
-37%Revenue growth (YoY)16%
88.6%Avg. growth/yr (3Y)16.3%
116.9%Avg. growth/yr (5Y)31.7%
Balance & size
0.06×Debt / equity—
$80MMarket cap$142B
expensiveGrowth qualityhealthy

Booking Holdings leads: 4 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Gezinomi Seyahat Turizm Ticaret ASof which business quality 28 · market factors 29 Booking Holdingsof which business quality 84 · market factors 54
ProfitabilityMargins and returns on capital today
16
87
Quality GrowthAre margins and returns improving?
37
43
CashflowEarnings quality: real cash, not paper profit
9
96
Fin. StrengthBalance sheet, leverage, solvency risk
28
83
InvestmentDisciplined investing over empire-building
5
92
Low VolatilityCalm price path (market factor)
50
55
MomentumPrice trend over the last 3–12 months (market factor)
30
52
52W MomentumDistance to the 52-week high (market factor)
3
56
Net IssuanceBuybacks instead of dilution
82
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Gezinomi Seyahat Turizm Ticaret AS

Earnings-BasedTRY 11.11
MultiplesTRY 28.38
Asset-BasedTRY 60.18
Economic ProfitTRY 11.11

5 of 6 models see the stock below the current price.

Booking Holdings

DCF Models$255
Earnings-Based$132
Dividend Discount$28.34
Multiples$139
Growth DCF$257
Economic Profit$113
Growth Earnings$179

14 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Gezinomi Seyahat Turizm Ticaret AS
Bear TRY 17.62Fair Value TRY 28.38Bull TRY 39.14
TRY 60.30 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$214 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Gezinomi Seyahat Turizm Ticaret AS · Consumer Discretionary

Quality score23 · bottom 25%
Fair value upside-53% · bottom 25%

Booking Holdings · Consumer Discretionary

Quality score78 · Top 25%
Fair value upside-29% · below median

Bottom line

As of Aug 9, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Gezinomi Seyahat Turizm Ticaret AS trades at TRY 60.30 versus a fair value of TRY 28.38 (-53%), while Booking Holdings trades at $214 versus $153 (-29%).

Booking Holdings has the higher quality score (78/100).

See the full analysis →
Gezinomi Seyahat Turizm Ticaret AS · Booking Holdings

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.