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STOCK COMPARISON

Hilton Worldwide Holdings vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Hilton Worldwide Holdings (HLT) and Marriott International (MAR) compare, as of Sep 22, 2026.

As of Sep 22, 2026, Fair Value Calculator sees Hilton Worldwide Holdings as the less overvalued of the two: Hilton Worldwide Holdings trades at $306 versus a fair value of $244 (-20%), while Marriott International trades at $339 versus $132 (-61%).
Hilton Worldwide Holdings
HLT · USD · Consumer Discretionary
-20%
upside to fair value
overvalued
Price$306
Fair Value$244
Quality76/100
Marriott International
MAR · USD · Consumer Discretionary
-61%
upside to fair value
overvalued
Price$339
Fair Value$132
Quality68/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Hilton Worldwide HoldingsMarriott International
Valuation
49.3×P/E (TTM)38.0×
14.63×P/S (TTM)13.33×
28.5×EV/EBITDA23.3×
1.60×PEG2.16×
−20.1%Fair value upside−60.9%
0.2%Dividend yield0.8%
$0.60Dividend per share$2.68
Profitability
57%Operating margin59%
—EBIT margin trend (5Y)19.75×
—Return on equity14%
11%Return on assets10%
Growth
11%Revenue growth (YoY)13%
11.1%Avg. growth/yr (3Y)8.0%
22.8%Avg. growth/yr (5Y)19.9%
+22.4%Value creation/yr+24.5%
Balance & size
4.3×Interest coverage (EBIT/interest)5.1×
$74BMarket cap$96B
mixedGrowth qualityhealthy

Marriott International leads: 5 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Hilton Worldwide Holdingsof which business quality 70 · market factors 54 Marriott Internationalof which business quality 63 · market factors 56
ProfitabilityMargins and returns on capital today
54
54
Quality GrowthAre margins and returns improving?
64
48
CashflowEarnings quality: real cash, not paper profit
75
56
Fin. StrengthBalance sheet, leverage, solvency risk
50
48
InvestmentDisciplined investing over empire-building
93
94
Low VolatilityCalm price path (market factor)
69
63
MomentumPrice trend over the last 3–12 months (market factor)
45
50
52W MomentumDistance to the 52-week high (market factor)
50
61
Net IssuanceShare count: buybacks or dilution?
100
100

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyHilton Worldwide HoldingsPrice $306Marriott InternationalPrice $339
DCF Models-60%below the price$122-62%below the price$128
Earnings-Based-77%below the price$69.06-78%below the price$73.56
Dividend Discount-96%below the price$11.05-86%below the price$46.38
Multiples-69%below the price$95.02-53%below the price$160
Growth DCF-68%below the price$96.71-71%below the price$98.20
Economic Profit-76%below the price$74.24-69%below the price$104
Growth Earnings-61%below the price$118-44%below the price$189
Minimum-96%below the price$11.05-86%below the price$46.38
Maximum-60%below the price$122-44%below the price$189
Median-69%below the price$95.02-69%below the price$104
Geometric mean-77%below the price$69.10-69%below the price$104

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Hilton Worldwide Holdings: 23 of 23 models see the stock below the current price.

Marriott International: 23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Hilton Worldwide Holdings
Price $306
Fair Value $244
Bear $115Bull $307
Marriott International
Price $339
Fair Value $132
Bear $64.39Bull $206

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Hilton Worldwide Holdings · Consumer Discretionary

Quality score76 · Top 25%
Fair value upside-20% · below median

Marriott International · Consumer Discretionary

Quality score68 · Top 25%
Fair value upside-61% · bottom 25%

Bottom line

As of Sep 22, 2026, Fair Value Calculator sees Hilton Worldwide Holdings as the less overvalued of the two: Hilton Worldwide Holdings trades at $306 versus a fair value of $244 (-20%), while Marriott International trades at $339 versus $132 (-61%).

Hilton Worldwide Holdings has the higher quality score (76/100).

See the full analysis →
Hilton Worldwide Holdings · Marriott International

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.