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STOCK COMPARISON

Hilton Worldwide Holdings vs Marriott International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Hilton Worldwide Holdings (HLT) and Marriott International (MAR) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees Hilton Worldwide Holdings as the less overvalued of the two: Hilton Worldwide Holdings trades at $322 versus a fair value of $124 (-62%), while Marriott International trades at $360 versus $136 (-62%).
Hilton Worldwide Holdings
HLT · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$322
Fair Value$124
Quality73/100
Marriott International
MAR · USD · Consumer Discretionary
-62%
upside to fair value
overvalued
Price$360
Fair Value$136
Quality69/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Hilton Worldwide HoldingsMarriott International
Valuation
49.3×P/E (TTM)38.0×
14.63×P/S (TTM)13.33×
28.5×EV/EBITDA23.3×
1.60×PEG2.16×
0.2%Dividend yield0.7%
$0.60Dividend per share$2.68
Profitability
30%Net margin36%
57%Operating margin59%
—Return on equity14%
11%Return on assets10%
Growth
11%Revenue growth (YoY)13%
11.1%Avg. growth/yr (3Y)8.0%
22.8%Avg. growth/yr (5Y)19.9%
Balance & size
$74BMarket cap$96B
mixedGrowth qualityhealthy

Marriott International leads: 4 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Hilton Worldwide Holdingsof which business quality 70 · market factors 61 Marriott Internationalof which business quality 63 · market factors 67
ProfitabilityMargins and returns on capital today
54
54
Quality GrowthAre margins and returns improving?
64
48
CashflowEarnings quality: real cash, not paper profit
75
56
Fin. StrengthBalance sheet, leverage, solvency risk
50
48
InvestmentDisciplined investing over empire-building
93
94
Low VolatilityCalm price path (market factor)
69
63
MomentumPrice trend over the last 3–12 months (market factor)
55
65
52W MomentumDistance to the 52-week high (market factor)
63
74
Net IssuanceBuybacks instead of dilution
100
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Hilton Worldwide Holdings

DCF Models$116
Earnings-Based$68.99
Dividend Discount$11.05
Multiples$109
Growth DCF$128
Economic Profit$74.22
Growth Earnings$112

23 of 23 models see the stock below the current price.

Marriott International

DCF Models$140
Earnings-Based$73.56
Dividend Discount$46.38
Multiples$178
Growth DCF$132
Economic Profit$104
Growth Earnings$174

23 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Hilton Worldwide Holdings
Bear $60.23Fair Value $124Bull $124
$322 = current price (white tick)
Marriott International
Bear $69.84Fair Value $136Bull $206
$360 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Hilton Worldwide Holdings · Consumer Discretionary

Quality score73 · Top 25%
Fair value upside-62% · bottom 25%

Marriott International · Consumer Discretionary

Quality score69 · Top 25%
Fair value upside-62% · bottom 25%

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees Hilton Worldwide Holdings as the less overvalued of the two: Hilton Worldwide Holdings trades at $322 versus a fair value of $124 (-62%), while Marriott International trades at $360 versus $136 (-62%).

Hilton Worldwide Holdings has the higher quality score (73/100).

See the full analysis →
Hilton Worldwide Holdings · Marriott International

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.