Both stocks run through our valuation models. Here is how Hour (HOUR) and Amazon.com (AMZN) compare, as of Aug 11, 2026.
As of Aug 11, 2026, Fair Value Calculator sees Hour as the less overvalued of the two: Hour trades at $1.94 versus a fair value of $0.94 (-52%), while Amazon.com trades at $274 versus $128 (-53%).
Hour
HOUR · USD · Consumer Discretionary
-52%
upside to fair value
overvalued
Price$1.94
Fair Value$0.94
Quality68/100
Amazon.com
AMZN · USD · Consumer Discretionary
-53%
upside to fair value
overvalued
Price$274
Fair Value$128
Quality54/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
HourAmazon.com
Valuation
43.8×P/E (TTM)29.3×
0.53×P/S (TTM)3.55×
11.02×P/B6.42×
28.5×EV/EBITDA16.8×
—PEG1.41×
Profitability
1%Net margin12%
4%Operating margin13%
28%Return on equity24%
8%Return on assets7%
Growth
16%Revenue growth (YoY)17%
14.1%Avg. growth/yr (3Y)11.7%
29.8%Avg. growth/yr (5Y)13.2%
Balance & size
0.60×Debt / equity0.16×
$77MMarket cap$2.6T
healthyGrowth qualityexpensive
Amazon.com leads: 5 to 7 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Hourof which business quality 66 · market factors 31Amazon.comof which business quality 55 · market factors 57
ProfitabilityMargins and returns on capital today
70
65
Quality GrowthAre margins and returns improving?
46
52
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
99
3
Low VolatilityCalm price path (market factor)
17
42
MomentumPrice trend over the last 3–12 months (market factor)
43
53
52W MomentumDistance to the 52-week high (market factor)
27
81
Net IssuanceBuybacks instead of dilution
81
66
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Hour
DCF Models$1.18
Earnings-Based$0.84
Multiples$0.87
Asset-Based$0.13
Growth DCF$1.23
Economic Profit$0.43
Growth Earnings$1.23
23 of 24 models see the stock below the current price.
Amazon.com
DCF Models$155
Earnings-Based$184
Multiples$129
Asset-Based$25.60
Growth DCF$69.38
Economic Profit$90.56
Growth Earnings$239
23 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Hour
Bear $0.64Fair Value $0.94Bull $1.15
$1.94 = current price (white tick)
Amazon.com
Bear $70.59Fair Value $128Bull $221
$274 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Hour · Consumer Discretionary
Quality score68 · Top 25%
Fair value upside-52% · bottom 25%
Amazon.com · Consumer Discretionary
Quality score54 · below median
Fair value upside-53% · bottom 25%
Bottom line
As of Aug 11, 2026, Fair Value Calculator sees Hour as the less overvalued of the two: Hour trades at $1.94 versus a fair value of $0.94 (-52%), while Amazon.com trades at $274 versus $128 (-53%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
