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Hour Loop, Inc (HOUR) Fair Value & Analysis

Consumer Cyclical · US · Market cap $77.1M

Price$1.95
Fair Value$0.9400
Upside-51.8%
Quality95/100
Evidence: High Range $0.6400 – $1.15

Fair value as of: Jun 24, 2026

Analysis

Hour Loop, Inc (HOUR) currently trades at $1.95, while our model-based Fair Value estimate is $0.9400 — implying the stock looks roughly 51.8% overvalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: high).

About the company

Hour Loop, Inc., an online retailer, engages in e-commerce retailing business in the United States. It sells products in various categories, including home/garden décor, toys, kitchenware, apparel, and electronics. The company sells its products through hourloop.com, as well as third-party marketplaces, including Amazon, Walmart, eBay, and Etsy. Hour Loop, Inc. was founded in 2013 and is headquartered in Redmond, Washington.

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Frequently asked questions

Is Hour Loop, Inc (HOUR) undervalued?
As of Jun 24, 2026, our model estimates a fair value of $0.9400 versus a price of $1.95 — about −52% (overvalued). Model-based estimate, not financial advice.
What is the fair value of HOUR?
Our 21-model fair value for Hour Loop, Inc is $0.9400 (as of Jun 24, 2026), built from audited fundamentals. The current price is $1.95.
What is the quality score of HOUR?
Hour Loop, Inc has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.