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STOCK COMPARISON

HubSpot vs SAP: Fair Value & Quality

Both stocks run through our valuation models. Here is how HubSpot (HUBS) and SAP (SAP) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees SAP as the less overvalued of the two: HubSpot trades at $202 versus a fair value of $26.56 (-87%), while SAP trades at €171 versus €126 (-27%).
HubSpot
HUBS · USD · Information Technology
-87%
upside to fair value
overvalued
Price$202
Fair Value$26.56
Quality44/100
SAP
SAP.XETRA · EUR · Information Technology
-27%
upside to fair value
overvalued
Price€171
Fair Value€126
Quality67/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

HubSpotSAP
Valuation
109.8×P/E (TTM)22.1×
3.25×P/S (TTM)4.97×
5.19×P/B4.15×
EV/EBITDA15.7×
0.35×PEG1.37×
Dividend yield1.8%
Dividend per share€2.50
Profitability
3%Net margin20%
3%Operating margin30%
5%Return on equity16%
1%Return on assets9%
Growth
23%Revenue growth (YoY)6%
21.8%Avg. growth/yr (3Y)6.0%
28.8%Avg. growth/yr (5Y)6.1%
Balance & size
0.22×Debt / equity0.09×
$11BMarket cap$186B
healthyGrowth qualityhealthy

SAP leads: 5 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

HubSpotof which business quality 63 · market factors 12 SAPof which business quality 78 · market factors 38
ProfitabilityMargins and returns on capital today
44
62
Quality GrowthAre margins and returns improving?
67
76
CashflowEarnings quality: real cash, not paper profit
93
80
Fin. StrengthBalance sheet, leverage, solvency risk
71
79
InvestmentDisciplined investing over empire-building
42
94
Low VolatilityCalm price path (market factor)
22
61
MomentumPrice trend over the last 3–12 months (market factor)
11
36
52W MomentumDistance to the 52-week high (market factor)
4
16
Net IssuanceBuybacks instead of dilution
51
84

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

HubSpot

DCF Models$153
Earnings-Based$29.23
Dividend Discount$3.96
Multiples$15.25
Asset-Based$27.04
Growth DCF$271
Economic Profit$18.36
Growth Earnings$38.16

23 of 26 models see the stock below the current price.

SAP

DCF Models€134
Earnings-Based€60.32
Dividend Discount€41.03
Multiples€116
Asset-Based€25.68
Growth DCF€116
Economic Profit€69.81
Growth Earnings€116

26 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

SAP
Bear €89.01Fair Value €126Bull €157
€171 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

HubSpot · Information Technology

Quality score44 · below median
Fair value upside-87% · bottom 25%

SAP · Information Technology

Quality score67 · Top 25%
Fair value upside-27% · above median

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees SAP as the less overvalued of the two: HubSpot trades at $202 versus a fair value of $26.56 (-87%), while SAP trades at €171 versus €126 (-27%).

SAP has the higher quality score (67/100).

See the full analysis →

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.