Coca Cola vs Procter & Gamble: Fair Value & Quality
Both stocks run through our 21 valuation models. Here is how Coca Cola (KO) and Procter & Gamble (PG) compare, as of Jul 23, 2026.
Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Coca Cola · Consumer Staples
Procter & Gamble · Consumer Staples
Bottom line
As of Jul 23, 2026, Fair Value Calculator sees Procter & Gamble as the more attractively valued of the two: Coca Cola trades at $81.97 versus a fair value of $39.92 (-51%), while Procter & Gamble trades at $148 versus $110 (-26%).
Coca Cola has the higher quality score (71/100).
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A model-based valuation snapshot from 21 models, not a recommendation and not financial advice. Values change with price and fundamentals; the date shown above applies.