EN DE
STOCK COMPARISON

Masi Agricola S.p.A vs Kweichow Moutai Co: Fair Value & Quality

Both stocks run through our valuation models. Here is how Masi Agricola S.p.A (MASI) and Kweichow Moutai Co (600519) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees Kweichow Moutai Co as the less overvalued of the two: Masi Agricola S.p.A trades at €4.24 versus a fair value of €1.62 (-62%), while Kweichow Moutai Co trades at ¥1,309 versus ¥1,238 (-5%).
Masi Agricola S.p.A
MASI.MI · EUR · Consumer Staples
-62%
upside to fair value
overvalued
Price€4.24
Fair Value€1.62
Quality50/100
Kweichow Moutai Co
600519.SHG · CNY · Consumer Staples
-5%
upside to fair value
fairly valued
Price¥1,309
Fair Value¥1,238
Quality74/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Masi Agricola S.p.AKweichow Moutai Co
Valuation
P/E (TTM)18.9×
2.79×P/S (TTM)9.09×
1.40×P/B6.39×
36.3×EV/EBITDA13.3×
PEG1.65×
Dividend yield4.3%
Dividend per share¥51.95
Profitability
-2%Net margin48%
2%Operating margin68%
-1%Return on equity31%
1%Return on assets22%
Growth
-4%Revenue growth (YoY)7%
-4.8%Avg. growth/yr (3Y)16.4%
4.5%Avg. growth/yr (5Y)15.4%
Balance & size
0.35×Debt / equity
$179MMarket cap$232B
mixedGrowth qualitymixed

Kweichow Moutai Co leads: 2 to 8 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Masi Agricola S.p.Aof which business quality 46 · market factors 56 Kweichow Moutai Coof which business quality 79 · market factors 51
ProfitabilityMargins and returns on capital today
16
86
Quality GrowthAre margins and returns improving?
44
46
CashflowEarnings quality: real cash, not paper profit
27
79
Fin. StrengthBalance sheet, leverage, solvency risk
50
91
InvestmentDisciplined investing over empire-building
87
78
Low VolatilityCalm price path (market factor)
91
93
MomentumPrice trend over the last 3–12 months (market factor)
43
33
52W MomentumDistance to the 52-week high (market factor)
40
35
Net IssuanceBuybacks instead of dilution
82
84

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Masi Agricola S.p.A

DCF Models€0.69
Multiples€1.68
Asset-Based€2.68

4 of 4 models see the stock below the current price.

Kweichow Moutai Co

DCF Models¥1,736
Earnings-Based¥1,256
Dividend Discount¥988
Multiples¥919
Asset-Based¥131
Growth DCF¥1,145
Economic Profit¥810
Growth Earnings¥1,707

15 of 26 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Masi Agricola S.p.A
Bear €0.99Fair Value €1.62Bull €2.25
€4.24 = current price (white tick)
Kweichow Moutai Co
Bear ¥932Fair Value ¥1,238Bull ¥2,267
¥1,309 = current price (white tick)

Compare two other stocks

Tap a field and type again, ticker or company name.

Free, no sign-up

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Masi Agricola S.p.A · Consumer Staples

Quality score50 · below median
Fair value upside-62% · bottom 25%

Kweichow Moutai Co · Consumer Staples

Quality score74 · Top 25%
Fair value upside-5% · below median

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees Kweichow Moutai Co as the less overvalued of the two: Masi Agricola S.p.A trades at €4.24 versus a fair value of €1.62 (-62%), while Kweichow Moutai Co trades at ¥1,309 versus ¥1,238 (-5%).

Kweichow Moutai Co has the higher quality score (74/100).

See the full analysis →

More comparisons

Popular match-ups from the same sectors, all with fair value and quality score.

Free · Top-25 report

See the undervalued quality stocks every month

Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.

Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.

A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.