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Masi Agricola S.p.A (MASI) Fair Value & Analysis

Consumer Defensive · IT · Market cap €156M

MA Masi Agricola S.p.A MASI · MI
Price€4.24
Fair Value€1.62
Upside-61.8%
Quality50/100
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Mixed Growth
Loss-making · -2.5% net margin
Low debt · generates free cash flow
Trails peers (1/12)
Narrow moat 21/100
Evidence: Medium Range €0.9900 – €2.25 Share as image

Fair value as of: Jul 18, 2026

From 9 valuation models · updated 20 days ago

Fair value updated Jul 18, 2026, revised from €22.00 to €1.62 (−92.6%) since Jun 24, 2026. Share price −9.0% over the past month.

A solid business, but screening 62% overvalued on our models.

What matters now

  • The price sits above even our optimistic bull case (€2.25). The favourable scenario is already priced in.
  • Solid but not exceptional quality (50/100) and above fair value, neither a clear bargain nor a standout compounder.
  • A fairly wide model range (€0.9900 to €2.25) leaves room in how you read the outcome.
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Price vs Fair Value (5 years)

€5.56 €2.76 Fair Value €1.62 May 2021 Aug 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 18, 2026.

How to read this chart

60‑month range €2.76 – €5.56 · fair‑value band €0.9900 – €2.25 · the €4.24 price screens above the €1.62 fair value. Dashed = 300-day average. As of Jul 18, 2026.

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Analysis

Masi Agricola S.p.A (MASI) currently trades at €4.24, while our model-based Fair Value estimate is €1.62, implying the stock looks roughly 61.8% overvalued today. We read business quality at 50/100 (solid quality), in the Consumer Defensive sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).

Over the trailing twelve months, Masi Agricola S.p.A generated revenue of €64.4M at a net margin of -2.5%. Revenue declined 4.3% year over year. It earns a return on equity of -1.1%. Net debt stands at €28.5M. Fundamentals as of Jul 18, 2026

Our scenario range runs from €0.9900 (bear case) to €2.25 (bull case); at €4.24, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 14% below its 52-week high and 13% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Defensive peers we cover trades at 6% fair-value upside, at -62%, MASI screens richer than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model BearBaseBull Evidence
Highest evidence
Growth DCF €0.1700 80
Rev-Margin DCF €0.0300 74
EV/EBITDA €1.06 €1.68 €2.31 54
All 9 models by family
DCF Models
FCF DCF €0.1900 38
5Y Revenue Exit €0.0200 39
5Y EBITDA Exit €0.3100 €0.9500 €1.79 41
10Y EBITDA Exit €0.0600 €0.4200 €0.8100 37
Multiples
EV/EBIT €0.1100 53
EV/EBITDA €1.06 €1.68 €2.31 54
Asset-Based
NCAV (Graham) €2.00 €2.68 €4.00 50
Growth DCF
Growth DCF €0.1700 80
Rev-Margin DCF €0.0300 74

Widest divergence: Asset-Based (€2.68) versus DCF Models (€0.4200). Highest evidence: Growth DCF (80).

Key figures & financial health

Revenue (TTM) €64.4M
Revenue growth (YoY) -4.3%
Net margin -2.5%
Return on equity -1.1%
Free cash flow €2.7M FY2025
Operating margin 1.6%
More key figures
EPS (TTM) €-0.0400
EPS growth (YoY) -60.4%
Net debt €28.5M FY2025

Figures from reported company fundamentals · as of Jul 18, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 50/100

Of which business quality 46 · Market factors (momentum, volatility) 56

Profitability 16
Margins and returns on capital today
Quality Growth 44
Are margins and returns improving?
Cashflow 27
Earnings quality: real cash, not paper profit
Fin. Strength 50
Balance sheet, leverage, solvency risk
Investment 87
Disciplined investing over empire-building
Low Volatility 91
Calm price path (market factor)
Momentum 43
Price trend over the last 3–12 months (market factor)
52W Momentum 40
Distance to the 52-week high (market factor)
Net Issuance 82
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

Masi Agricola S.p.A., together with its subsidiaries, engages in the production and distribution of fine wines in Italy, rest of Europe, the Americas, and internationally. The company was founded in 1772 and is headquartered in Sant'Ambrogio Di Valpolicella, Italy.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

Masi Agricola S.p.A reported revenue of €64.4M in FY2025 versus €66.4M in FY2021, a compound −0.8%/yr. Reported net income was −€1.6M in FY2025.

Growth Quality 34/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Latest Revenue (FY 2025)
€64.4M
Latest YoY
−3.7%
Avg. growth/yr (3Y)
−4.8%
Avg. growth/yr (5Y)
+4.5%
Avg. growth/yr (12Y)
−0.1%
Revenue −0.8%/yr
FY21 €66.4M
FY22 €74.7M
FY23 €66.4M
FY24 €66.8M
FY25 €64.4M
Net income
FY21 €5.4M
FY22 €4.4M
FY23 €611K
FY24 −€1.2M
FY25 −€1.6M

MASI screens 62% overvalued. Compare with Kweichow Moutai Co →

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Cite: Fair Value Calculator (2026). "Masi Agricola S.p.A Fair Value". https://www.fairvalue-calculator.com/stock/MASI

Peer Group

Beverages - Wineries & Distilleries · 96 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 50 · Above median
Fair Value upside −62% · Bottom 25%
Return on assets 1% · Below median
Net margin (TTM) -2% · Bottom 25%
Operating margin (TTM) 2% · Below median
Revenue growth -4% · Below median
Debt / equity 0.35× · Higher than median

Valuation Multiples vs Beverages - Wineries & Distilleries median · lower = cheaper

P/B 1.40× · Pricier than median
P/S (TTM) 2.79× · Pricier than median
P/FCF 66.6× · Pricier than 75% of peers
EV/EBITDA 36.3× · Pricier than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 0 · sector 20
FUTURE 0 · sector 0
PAST 0 · sector 17
HEALTH 83 · sector 95
DIVIDEND 0 · sector 61

VALUE 0: the price sits above our fair-value range.

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

Alcohol

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Beverages - Wineries & Distilleries stocks, each showing price versus our Fair Value estimate (as of Jul 18, 2026).

Stock Price Fair Value vs Fair Value
Kweichow Moutai Co 600519 ¥1,251 ¥1,238 -1%
Diageo plc DEON 1,487 MXN 1,239 MXN -17%
Wuliangye Yibin Co 000858 ¥73.69 ¥48.44 -34%
Shanxi Xinghuacun Fen Wine Factory Co 600809 ¥110.50 ¥185.80 +68%
Pernod Ricard SA RI €65.24 €76.68 +18%
Luzhou Laojiao Co 000568 ¥83.12 ¥149.17 +79%
Brown-Forman Corporation BFA $26.60 $28.15 +6%
United Spirits Limited UNITDSPR ₹1,376 ₹440.56 -68%
Thai Beverage Public Company Y92 0.4450 SGD 0.6900 SGD +55%
Jiangsu Yanghe Distillery Co 002304 ¥38.08 ¥27.82 -27%

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Frequently asked questions

Is Masi Agricola S.p.A (MASI) overvalued or undervalued?
As of Jul 18, 2026, our model estimates a fair value of €1.62 versus a price of €4.24, about −62% (overvalued).
What is the fair value of MASI?
Our model-based fair value for Masi Agricola S.p.A is €1.62 (as of Jul 18, 2026), built from audited fundamentals. The current price is €4.24.
What is the quality score of MASI?
Masi Agricola S.p.A has a Quality Score of 50/100. It combines two groups: business quality (profitability, growth, cash flow, balance-sheet strength) and market factors (price momentum, distance to the 52-week high, volatility). Both subtotals are shown separately in the detail view.
What is the revenue of Masi Agricola S.p.A (MASI)?
Masi Agricola S.p.A reported trailing-twelve-month revenue of about €64.4M (latest available figure, as of Jul 18, 2026).
What is the net profit margin of MASI?
The net profit margin of Masi Agricola S.p.A is about -2.5%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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