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STOCK COMPARISON

Altria vs Philip Morris International: Fair Value & Quality

Both stocks run through our valuation models. Here is how Altria (MO) and Philip Morris International (PM) compare, as of Sep 4, 2026.

As of Sep 4, 2026, Fair Value Calculator sees Altria as the more attractively valued of the two: Altria trades at $69.56 versus a fair value of $81.81 (+18%), while Philip Morris International trades at $186 versus $104 (-44%).
Altria
MO · USD · Consumer Staples
+18%
upside to fair value
undervalued
Price$69.56
Fair Value$81.81
Quality85/100
Philip Morris International
PM · USD · Consumer Staples
-44%
upside to fair value
overvalued
Price$186
Fair Value$104
Quality78/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

AltriaPhilip Morris International
Valuation
14.9×P/E (TTM)25.4×
5.93×P/S (TTM)7.13×
8.9×EV/EBITDA18.1×
1.65×PEG2.52×
+17.6%Fair value upside−44.3%
6.0%Dividend yield3.1%
$4.20Dividend per share$5.76
Profitability
62%Operating margin36%
1.53×EBIT margin trend (5Y)0.90×
28%Return on assets15%
Growth
5%Revenue growth (YoY)9%
-7.1%Avg. growth/yr (3Y)8.6%
-5.1%Avg. growth/yr (5Y)7.2%
+12.5%Value creation/yr+12.1%
Balance & size
12.8×Interest coverage (EBIT/interest)9.4×
$121BMarket cap$296B
mixedGrowth qualityhealthy

Altria leads: 11 to 3 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Altriaof which business quality 80 · market factors 62 Philip Morris Internationalof which business quality 74 · market factors 69
ProfitabilityMargins and returns on capital today
82
76
Quality GrowthAre margins and returns improving?
32
63
CashflowEarnings quality: real cash, not paper profit
89
81
Fin. StrengthBalance sheet, leverage, solvency risk
77
62
InvestmentDisciplined investing over empire-building
100
85
Low VolatilityCalm price path (market factor)
88
86
MomentumPrice trend over the last 3–12 months (market factor)
46
55
52W MomentumDistance to the 52-week high (market factor)
62
72
Net IssuanceBuybacks instead of dilution
100
80

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyAltriaPrice $69.56Philip Morris InternationalPrice $186
DCF Models-12%close to the price$60.89-49%below the price$95.84
Earnings-Based-23%below the price$53.39-64%below the price$66.23
Dividend Discount-35%below the price$44.95-56%below the price$82.37
Multiples+26%above the price$87.36-38%below the price$115
Growth DCF-37%below the price$43.59-68%below the price$59.46
Economic Profit+6%close to the price$73.52-61%below the price$71.82
Growth Earnings-5%close to the price$66.10-35%below the price$122
Minimum-37%below the price$43.59-68%below the price$59.46
Maximum+26%above the price$87.36-35%below the price$122
Median-12%close to the price$60.89-56%below the price$82.37
Geometric mean-14%close to the price$59.70-54%below the price$84.72

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Altria: 13 of 21 models see the stock below the current price.

Philip Morris International: 22 of 22 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Altria
Bear $65.52Fair Value $81.81Bull $106
$69.56 = current price (white tick)
Philip Morris International
Bear $62.46Fair Value $104Bull $148
$186 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Altria · Consumer Staples

Quality score85 · Top 25%
Fair value upside+18% · above median

Philip Morris International · Consumer Staples

Quality score78 · Top 25%
Fair value upside-44% · bottom 25%

Bottom line

As of Sep 4, 2026, Fair Value Calculator sees Altria as the more attractively valued of the two: Altria trades at $69.56 versus a fair value of $81.81 (+18%), while Philip Morris International trades at $186 versus $104 (-44%).

Altria has the higher quality score (85/100).

See the full analysis →
Altria · Philip Morris International

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.