Is Nike or Puma more undervalued?

As of Sep 5, 2026, Nike is at -8% to fair value and Puma at -56%. Nike is the less overvalued of the two. Model-based estimate, not financial advice.

Which has higher quality, Nike or Puma?

Nike has a quality score of 76/100 and Puma 44/100. Nike leads on quality.

STOCK COMPARISON

Nike vs Puma: Fair Value & Quality

Both stocks run through our valuation models. Here is how Nike (NKE) and Puma (PUM) compare, as of Sep 5, 2026.

As of Sep 5, 2026, Fair Value Calculator sees Nike as the less overvalued of the two: Nike trades at $38.77 versus a fair value of $35.63 (-8%), while Puma trades at €23.83 versus €10.57 (-56%).

Nike

NKE · USD · Consumer Discretionary

-8%

upside to fair value

fairly valued

Price$38.77

Fair Value$35.63

Quality76/100

Puma

PUM.XETRA · EUR · Consumer Discretionary

-56%

upside to fair value

overvalued

Price€23.83

Fair Value€10.57

Quality44/100

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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

NikePuma

Valuation

20.4×P/E (TTM)—

1.37×P/S (TTM)0.68×

4.26×P/B2.75×

14.1×EV/EBITDA—

1.69×PEG0.99×

−8.1%Fair value upside−55.6%

4.2%Dividend yield2.0%

$1.63Dividend per share—

Profitability

12%Operating margin3%

0.53×EBIT margin trend (5Y)—

22%Return on equity-27%

6%Return on assets-1%

Growth

-1%Revenue growth (YoY)-6%

-3.2%Avg. growth/yr (3Y)-4.8%

0.8%Avg. growth/yr (5Y)6.9%

−5.8%Value creation/yr—

Balance & size

76.0×Interest coverage (EBIT/interest)—

0.54×Debt / equity0.24×

$63BMarket cap$5B

weakGrowth qualityweak

Even match: 5 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Nikeof which business quality 70 · market factors 21 Pumaof which business quality 42 · market factors 48

ProfitabilityMargins and returns on capital today

Quality GrowthAre margins and returns improving?

CashflowEarnings quality: real cash, not paper profit

Fin. StrengthBalance sheet, leverage, solvency risk

InvestmentDisciplined investing over empire-building

Low VolatilityCalm price path (market factor)

MomentumPrice trend over the last 3–12 months (market factor)

52W MomentumDistance to the 52-week high (market factor)

Net IssuanceBuybacks instead of dilution

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model family	NikePrice $38.77	PumaPrice €23.83
DCF Models	+1%close to the price$39.14	n/a
Earnings-Based	-53%below the price$18.25	n/a
Dividend Discount	-31%below the price$26.69	-58%below the price€9.96
Multiples	-6%close to the price$36.33	-92%below the price€1.86
Asset-Based	-83%below the price$6.72	-66%below the price€8.01
Growth DCF	-4%close to the price$37.37	n/a
Economic Profit	-46%below the price$20.91	n/a
Growth Earnings	+6%close to the price$40.93	n/a
Minimum	-83%below the price$6.72	-92%below the price€1.86
Maximum	+6%close to the price$40.93	-58%below the price€9.96
Median	-19%below the price$31.51	-66%below the price€8.01
Geometric mean	-36%below the price$24.92	-78%below the price€5.29

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Nike: 17 of 25 models see the stock below the current price.

Puma: 4 of 4 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Nike

Bear $23.75Fair Value $35.63Bull $44.54

$38.77 = current price (white tick)

Puma

Bear €5.33Fair Value €10.57Bull €15.93

€23.83 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Nike · Consumer Discretionary

Quality score76 · Top 25%

Fair value upside-8% · above median

Puma · Consumer Discretionary

Quality score44 · bottom 25%

Fair value upside-56% · bottom 25%

Bottom line

As of Sep 5, 2026, Fair Value Calculator sees Nike as the less overvalued of the two: Nike trades at $38.77 versus a fair value of $35.63 (-8%), while Puma trades at €23.83 versus €10.57 (-56%).

Nike has the higher quality score (76/100).

See the full analysis →

Nike · Puma

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.