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PUMA SE (PUM) Fair Value & Analysis

Consumer Cyclical · DE · Market cap €4.4B

Price€26.14
Fair Value€47.85
Upside+83.1%
Quality95/100
Evidence: Low Range €35.89 – €59.81

Fair value as of: Jun 24, 2026

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Analysis

PUMA SE (PUM) currently trades at €26.14, while our model-based Fair Value estimate is €47.85 — implying the stock looks roughly 83.1% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

About the company

PUMA SE, together with its subsidiaries, engages in the development and sale of sports and sports lifestyle products in Europe, Middle East, Africa, India, North America, Latin America, Greater China, Rest of Asia-Pacific, and internationally. It offers sports lifestyle products for football, handball, rugby, cricket, volleyball, track and field, motor sports, golf, and basketball. The company also issues licenses to independent partners to design, develop, manufacture, and sell glasses, safety shoes, workwear, and gaming accessories. It sells its products under the PUMA and Cobra Golf brands through retail stores, factory outlets, and online stores, as well as wholesale and retail trade. PUMA SE was founded in 1919 and is headquartered in Herzogenaurach, Germany.

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Frequently asked questions

Is PUMA SE (PUM) undervalued?
As of Jun 24, 2026, our model estimates a fair value of €47.85 versus a price of €26.14 — about +83% (undervalued). Model-based estimate, not financial advice.
What is the fair value of PUM?
Our 21-model fair value for PUMA SE is €47.85 (as of Jun 24, 2026), built from audited fundamentals. The current price is €26.14.
What is the quality score of PUM?
PUMA SE has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.