STOCK COMPARISON
On Holding vs Nike: Fair Value & Quality
Both stocks run through our valuation models. Here is how On Holding (ONON) and Nike (NKE) compare, as of Aug 8, 2026.
As of Aug 8, 2026, Fair Value Calculator sees Nike as the more attractively valued of the two: On Holding trades at $37.34 versus a fair value of $17.64 (-53%), while Nike trades at $42.00 versus $53.45 (+27%).
On Holding
ONON · USD · Consumer Discretionary
-53%
upside to fair value
overvalued
Price$37.34
Fair Value$17.64
Quality52/100
Nike
NKE · USD · Consumer Discretionary
+27%
upside to fair value
undervalued
Price$42.00
Fair Value$53.45
Quality61/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
On HoldingNike
Valuation
40.3×P/E (TTM)20.4×
4.00×P/S (TTM)1.37×
7.64×P/B4.26×
24.5×EV/EBITDA14.1×
0.73×PEG1.69×
—Dividend yield3.8%
—Dividend per share$1.63
Profitability
8%Net margin7%
14%Operating margin12%
16%Return on equity22%
10%Return on assets6%
Growth
15%Revenue growth (YoY)-1%
33.1%Avg. growth/yr (3Y)-3.2%
46.6%Avg. growth/yr (5Y)0.8%
Balance & size
—Debt / equity0.54×
$12BMarket cap$63B
healthyGrowth qualityweak
On Holding leads: 7 to 5 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
On Holdingof which business quality 68 · market factors 22
Nikeof which business quality 70 · market factors 23
ProfitabilityMargins and returns on capital today
62
70
Quality GrowthAre margins and returns improving?
60
34
CashflowEarnings quality: real cash, not paper profit
61
56
Fin. StrengthBalance sheet, leverage, solvency risk
97
78
InvestmentDisciplined investing over empire-building
34
95
Low VolatilityCalm price path (market factor)
16
52
MomentumPrice trend over the last 3–12 months (market factor)
28
16
52W MomentumDistance to the 52-week high (market factor)
18
3
Net IssuanceBuybacks instead of dilution
82
92
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
On Holding
DCF Models$30.61
Earnings-Based$22.63
Multiples$15.95
Asset-Based$3.64
Growth DCF$29.42
Economic Profit$14.05
Growth Earnings$29.17
23 of 24 models see the stock below the current price.
Nike
DCF Models$39.59
Earnings-Based$18.25
Dividend Discount$26.69
Multiples$37.88
Asset-Based$6.72
Growth DCF$37.37
Economic Profit$20.91
Growth Earnings$37.60
21 of 25 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
On Holding
Bear $13.23Fair Value $17.64Bull $22.05
$37.34 = current price (white tick)
Nike
Bear $36.23Fair Value $53.45Bull $66.82
$42.00 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
On Holding · Consumer Discretionary
Quality score52 · above median
Fair value upside-53% · bottom 25%
Nike · Consumer Discretionary
Quality score61 · Top 25%
Fair value upside+27% · above median
Bottom line
As of Aug 8, 2026, Fair Value Calculator sees Nike as the more attractively valued of the two: On Holding trades at $37.34 versus a fair value of $17.64 (-53%), while Nike trades at $42.00 versus $53.45 (+27%).
Nike has the higher quality score (61/100).
See the full analysis →
More comparisons
Popular match-ups from the same sectors, all with fair value and quality score.
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
