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STOCK COMPARISON

On The Beach Group vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how On The Beach Group (OTB) and Booking Holdings (BKNG) compare, as of Aug 11, 2026.

As of Aug 11, 2026, Fair Value Calculator sees On The Beach Group as the less overvalued of the two: On The Beach Group trades at £1.75 versus a fair value of £1.31 (-25%), while Booking Holdings trades at $214 versus $153 (-29%).
On The Beach Group
OTB.LSE · GBP · Consumer Discretionary
-25%
upside to fair value
overvalued
Price£1.75
Fair Value£1.31
Quality53/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-29%
upside to fair value
overvalued
Price$214
Fair Value$153
Quality88/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

On The Beach GroupBooking Holdings
Valuation
15.9×P/E (TTM)24.1×
2.21×P/S (TTM)5.12×
1.61×P/B—
0.8×EV/EBITDA13.6×
—PEG0.75×
2.4%Dividend yield0.9%
£0.04Dividend per share$1.58
Profitability
3%Net margin22%
-4%Operating margin25%
13%Return on equity226%
2%Return on assets22%
Growth
-12%Revenue growth (YoY)16%
-5.4%Avg. growth/yr (3Y)16.3%
29.2%Avg. growth/yr (5Y)31.7%
Balance & size
$341MMarket cap$142B
expensiveGrowth qualityhealthy

Booking Holdings leads: 4 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

On The Beach Groupof which business quality 55 · market factors 29 Booking Holdingsof which business quality 84 · market factors 54
ProfitabilityMargins and returns on capital today
29
87
Quality GrowthAre margins and returns improving?
29
43
CashflowEarnings quality: real cash, not paper profit
71
96
Fin. StrengthBalance sheet, leverage, solvency risk
63
83
InvestmentDisciplined investing over empire-building
45
92
Low VolatilityCalm price path (market factor)
30
55
MomentumPrice trend over the last 3–12 months (market factor)
32
52
52W MomentumDistance to the 52-week high (market factor)
22
56
Net IssuanceBuybacks instead of dilution
95
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

On The Beach Group

DCF Models£4.44
Earnings-Based£2.22
Dividend Discount£0.39
Multiples£1.98
Asset-Based£0.73
Growth DCF£4.14
Economic Profit£1.78
Growth Earnings£2.10

9 of 25 models see the stock below the current price.

Booking Holdings

DCF Models$253
Earnings-Based$132
Dividend Discount$28.34
Multiples$153
Growth DCF$231
Economic Profit$113
Growth Earnings$187

14 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

On The Beach Group
Bear £0.99Fair Value £1.31Bull £1.64
£1.75 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$214 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

On The Beach Group · Consumer Discretionary

Quality score53 · below median
Fair value upside-25% · below median

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside-29% · below median

Bottom line

As of Aug 11, 2026, Fair Value Calculator sees On The Beach Group as the less overvalued of the two: On The Beach Group trades at £1.75 versus a fair value of £1.31 (-25%), while Booking Holdings trades at $214 versus $153 (-29%).

Booking Holdings has the higher quality score (88/100).

See the full analysis →
On The Beach Group · Booking Holdings

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.