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On the Beach Group (OTB) Fair Value & Analysis

Consumer Cyclical · GB · Market cap 210M GBX

Pricep1.67
Fair Valuep2.61
Upside+56.7%
Quality95/100
Evidence: High Range p2.30 – p2.91

Fair value as of: Jun 24, 2026

Analysis

On the Beach Group (OTB) currently trades at p1.67, while our model-based Fair Value estimate is p2.61 — implying the stock looks roughly 56.7% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.

About the company

On the Beach Group plc operates as an online retailer of short haul beach holidays under the On the Beach brand in the United Kingdom and Republic of Ireland. The company provides its services through onthebeach.co.uk, sunshine.co.uk, and www.onthebeach.ie websites. It also operates as tour operator; internet travel agent; travel agent; in-house bedbank; and transport broker. In addition, the company offers employee trust and property management services. On the Beach Group plc was founded in 2003 and is headquartered in Manchester, the United Kingdom.

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Frequently asked questions

Is On the Beach Group (OTB) undervalued?
As of Jun 24, 2026, our model estimates a fair value of p2.61 versus a price of p1.67 — about +57% (undervalued). Model-based estimate, not financial advice.
What is the fair value of OTB?
Our 21-model fair value for On the Beach Group is p2.61 (as of Jun 24, 2026), built from audited fundamentals. The current price is p1.67.
What is the quality score of OTB?
On the Beach Group has a Quality Score of 95/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.