Fair Value Calculator Check a stock
STOCK COMPARISON

Procter & Gamble vs Philip Morris International: Fair Value & Quality

Both stocks run through our 21 valuation models. Here is how Procter & Gamble (PG) and Philip Morris International (PM) compare, as of Jul 23, 2026.

As of Jul 23, 2026, Fair Value Calculator sees Procter & Gamble as the more attractively valued of the two: Procter & Gamble trades at $148 versus a fair value of $110 (-26%), while Philip Morris International trades at $188 versus $106 (-44%).
Procter & Gamble
PG · Consumer Staples
-26%
above fair value
overvalued
Price$148
Fair Value$110
Quality71/100
Philip Morris International
PM · Consumer Staples
-44%
above fair value
overvalued
Price$188
Fair Value$106
Quality77/100

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Procter & Gamble · Consumer Staples

Quality score71 · Top 25%
Fair value upside-26% · below median

Philip Morris International · Consumer Staples

Quality score77 · Top 25%
Fair value upside-44% · below median

Bottom line

As of Jul 23, 2026, Fair Value Calculator sees Procter & Gamble as the more attractively valued of the two: Procter & Gamble trades at $148 versus a fair value of $110 (-26%), while Philip Morris International trades at $188 versus $106 (-44%).

Philip Morris International has the higher quality score (77/100).

See the full analysis →
Free · Top-25 report

See the undervalued quality stocks every month

Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.

Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.

A model-based valuation snapshot from 21 models, not a recommendation and not financial advice. Values change with price and fundamentals; the date shown above applies.