STOCK COMPARISON
Puuilo Oyj vs Falabella S.A: Fair Value & Quality
Both stocks run through our valuation models. Here is how Puuilo Oyj (PUUILO) and Falabella S.A (FALABELLA) compare, as of Aug 10, 2026.
As of Aug 10, 2026, Fair Value Calculator sees Falabella S.A as the more attractively valued of the two: Puuilo Oyj trades at €17.14 versus a fair value of €12.33 (-28%), while Falabella S.A trades at CLP 6,470 versus CLP 8,880 (+37%).
Puuilo Oyj
PUUILO.HE · EUR · Consumer Discretionary
-28%
upside to fair value
overvalued
Price€17.14
Fair Value€12.33
Quality71/100
Falabella S.A
FALABELLA.SN · CLP · Consumer Discretionary
+37%
upside to fair value
undervalued
PriceCLP 6,470
Fair ValueCLP 8,880
Quality57/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Puuilo OyjFalabella S.A
Valuation
25.5×P/E (TTM)10.7×
3.71×P/S (TTM)1.11×
16.58×P/B1.88×
21.0×EV/EBITDA7.4×
—PEG1.03×
3.2%Dividend yield—
€0.54Dividend per share—
Profitability
13%Net margin10%
17%Operating margin13%
56%Return on equity22%
16%Return on assets4%
Growth
16%Revenue growth (YoY)7%
14.3%Avg. growth/yr (3Y)2.7%
13.1%Avg. growth/yr (5Y)7.0%
Balance & size
0.71×Debt / equity0.06×
$2BMarket cap$16B
healthyGrowth qualityhealthy
Puuilo Oyj leads: 7 to 5 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Puuilo Oyjof which business quality 69 · market factors 83
Falabella S.Aof which business quality 54 · market factors 69
ProfitabilityMargins and returns on capital today
83
44
Quality GrowthAre margins and returns improving?
48
51
CashflowEarnings quality: real cash, not paper profit
71
48
Fin. StrengthBalance sheet, leverage, solvency risk
65
46
InvestmentDisciplined investing over empire-building
66
68
Low VolatilityCalm price path (market factor)
81
79
MomentumPrice trend over the last 3–12 months (market factor)
86
57
52W MomentumDistance to the 52-week high (market factor)
79
80
Net IssuanceBuybacks instead of dilution
78
81
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Puuilo Oyj
DCF Models€16.37
Earnings-Based€10.10
Dividend Discount€9.40
Multiples€9.88
Asset-Based€0.79
Growth DCF€12.77
Economic Profit€5.96
Growth Earnings€15.52
22 of 26 models see the stock below the current price.
Falabella S.A
DCF ModelsCLP 8,510
Earnings-BasedCLP 5,125
MultiplesCLP 8,613
Asset-BasedCLP 2,129
Growth DCFCLP 8,036
Economic ProfitCLP 6,423
Growth EarningsCLP 10,208
5 of 24 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Puuilo Oyj
Bear €8.86Fair Value €12.33Bull €20.17
€17.14 = current price (white tick)
Falabella S.A
Bear CLP 5,892Fair Value CLP 8,880Bull CLP 12,406
CLP 6,470 = current price (white tick)
Compare two other stocks
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Puuilo Oyj · Consumer Discretionary
Quality score71 · Top 25%
Fair value upside-28% · below median
Falabella S.A · Consumer Discretionary
Quality score57 · above median
Fair value upside+37% · above median
Bottom line
As of Aug 10, 2026, Fair Value Calculator sees Falabella S.A as the more attractively valued of the two: Puuilo Oyj trades at €17.14 versus a fair value of €12.33 (-28%), while Falabella S.A trades at CLP 6,470 versus CLP 8,880 (+37%).
Puuilo Oyj has the higher quality score (71/100).
See the full analysis →
More comparisons
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
