Puuilo Oyj (PUUILO) Fair Value & Analysis
Consumer Cyclical · FI · Market cap €1.4B
Fair value as of: Jul 17, 2026
From 26 valuation models · updated 23 days ago
Share price +0.6% over the past month.
A solid business, but screening 28% overvalued on our models.
What matters now
- A high-quality business (quality 71/100), yet the market already pays well above fair value. Quality at a full price, with little margin of safety.
- A fairly wide model range (€8.86 to €20.17) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 17, 2026.
How to read this chart
60‑month range €3.66 – €18.10 · fair‑value band €8.86 – €20.17 · the €17.14 price screens above the €12.33 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 17, 2026.
Analysis
Puuilo Oyj (PUUILO) currently trades at €17.14, while our model-based Fair Value estimate is €12.33, implying the stock looks roughly 28.1% overvalued today. The Quality Score stands at 71/100 (solid quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: high).
Over the trailing twelve months, Puuilo Oyj generated revenue of €442M at a net margin of 12.7%. Revenue grew 15.6% year over year. It earns a return on equity of 55.8%. Net debt stands at €130M. Fundamentals as of Jul 17, 2026
Our scenario range runs from €8.86 (bear case) to €20.17 (bull case); at €17.14, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades near its 52-week high and 56% above its 52-week low, currently above its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 50% fair-value upside, at -28%, PUUILO screens richer than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: DCF Models (€16.11) versus Asset-Based (€0.7900). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 17, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 69 · Market factors (momentum, volatility) 83
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Puuilo Oyj operates a discount retail chain in Finland. The company offers products in the categories of building supplies, tools, HVAC and electrical accessories, pet food and supplies, car accessories, groceries, household products, garden supplies, free-time, and other accessories, as well as services.
Full company description
Puuilo Oyj operates a discount retail chain in Finland. The company offers products in the categories of building supplies, tools, HVAC and electrical accessories, pet food and supplies, car accessories, groceries, household products, garden supplies, free-time, and other accessories, as well as services. It sells its products through its retail chain and online stores. It serves consumers and B2B customers in the repair and maintenance, and construction sectors. Puuilo Oyj was founded in 1982 and is headquartered in Vantaa, Finland.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2022 – FY2026 · reported fiscal years
Puuilo Oyj reported revenue of €442M in FY2026 versus €270M in FY2022, a compound +13.1%/yr. Reported net income was €56.0M in FY2026, compounding +15.1%/yr from FY2022.
PUUILO screens 28% overvalued. Compare with Falabella S.A →
Peer Group
Department Stores · 127 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Department Stores median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Department Stores stocks, each showing price versus our Fair Value estimate (as of Jul 17, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Falabella S.A FALABELLA | 5,875 CLP | 8,880 CLP | +51% |
| El Puerto de Liverpool, S.A. LIVEPOLC1 | 99.62 MXN | 263.70 MXN | +165% |
| 99 Speed Mart Retail Holdings 5326 | 3.70 MYR | 1.45 MYR | -61% |
| Cencosud S.A CENCOSUD | 2,040 CLP | 2,516 CLP | +23% |
| Vishal Mega Mart Limited VMM | ₹113.94 | ₹37.39 | -67% |
| SHINSEGAE Inc 004170 | 610,000 KRW | 200,259 KRW | -67% |
| Organización Soriana, S. A. B. de C. V., SORIANAB | 30.04 MXN | 59.59 MXN | +98% |
| Lotte Shopping Co 023530 | 155,300 KRW | 81,725 KRW | -47% |
| Lojas Renner S.A LREN3 | R$14.10 | R$33.36 | +137% |
| La Comer, S.A. LACOMERUBC | 34.37 MXN | 51.49 MXN | +50% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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