EN DE
STOCK COMPARISON

Royal Caribbean Cruises vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how Royal Caribbean Cruises (RCL) and Booking Holdings (BKNG) compare, as of Aug 8, 2026.

As of Aug 8, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Royal Caribbean Cruises trades at $321 versus a fair value of $215 (-33%), while Booking Holdings trades at $207 versus $153 (-26%).
Royal Caribbean Cruises
RCL · USD · Consumer Discretionary
-33%
upside to fair value
overvalued
Price$321
Fair Value$215
Quality48/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-26%
upside to fair value
overvalued
Price$207
Fair Value$153
Quality76/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Royal Caribbean CruisesBooking Holdings
Valuation
17.5×P/E (TTM)24.1×
4.29×P/S (TTM)5.12×
7.85×P/B—
13.9×EV/EBITDA13.6×
1.41×PEG0.75×
1.5%Dividend yield0.9%
$4.25Dividend per share$1.58
Profitability
24%Net margin22%
26%Operating margin25%
50%Return on equity226%
8%Return on assets22%
Growth
11%Revenue growth (YoY)16%
26.6%Avg. growth/yr (3Y)16.3%
52.0%Avg. growth/yr (5Y)31.7%
Balance & size
1.81×Debt / equity—
$79BMarket cap$142B
expensiveGrowth qualityhealthy

Royal Caribbean Cruises leads: 7 to 5 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Royal Caribbean Cruisesof which business quality 49 · market factors 39 Booking Holdingsof which business quality 84 · market factors 49
ProfitabilityMargins and returns on capital today
65
87
Quality GrowthAre margins and returns improving?
55
43
CashflowEarnings quality: real cash, not paper profit
52
96
Fin. StrengthBalance sheet, leverage, solvency risk
23
83
InvestmentDisciplined investing over empire-building
21
92
Low VolatilityCalm price path (market factor)
16
55
MomentumPrice trend over the last 3–12 months (market factor)
46
45
52W MomentumDistance to the 52-week high (market factor)
53
51
Net IssuanceBuybacks instead of dilution
80
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Royal Caribbean Cruises

DCF Models$192
Earnings-Based$247
Multiples$212
Asset-Based$25.07
Growth DCF$99.07
Economic Profit$198
Growth Earnings$359

22 of 24 models see the stock below the current price.

Booking Holdings

DCF Models$255
Earnings-Based$132
Dividend Discount$28.34
Multiples$139
Growth DCF$257
Economic Profit$113
Growth Earnings$179

14 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Royal Caribbean Cruises
Bear $141Fair Value $215Bull $413
$321 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$207 = current price (white tick)

Compare two other stocks

Tap a field and type again, ticker or company name.

Free, no sign-up

Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Royal Caribbean Cruises · Consumer Discretionary

Quality score48 · below median
Fair value upside-33% · below median

Booking Holdings · Consumer Discretionary

Quality score76 · Top 25%
Fair value upside-26% · below median

Bottom line

As of Aug 8, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: Royal Caribbean Cruises trades at $321 versus a fair value of $215 (-33%), while Booking Holdings trades at $207 versus $153 (-26%).

Booking Holdings has the higher quality score (76/100).

See the full analysis →
Royal Caribbean Cruises · Booking Holdings

More comparisons

Popular match-ups from the same sectors, all with fair value and quality score.

Related to Royal Caribbean Cruises

Amazon.com vs Toyota Motor CorporationAmazon.com vs PDD HoldingsAmazon.com vs Sony GroupTesla vs Toyota Motor Corporation

Related to Booking Holdings

Tesla vs PDD HoldingsTesla vs Sony GroupHome Depot vs Toyota Motor CorporationHome Depot vs PDD Holdings
Free · Top-25 report

See the undervalued quality stocks every month

Just your email for the monthly Top-25 report of the most undervalued quality stocks, with fair value, quality and price target. Plus 14 days of Pro to try, no card.

Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click. Not financial advice.

A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.