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STOCK COMPARISON

Starbucks vs Sony Group: Fair Value & Quality

Both stocks run through our valuation models. Here is how Starbucks (SBUX) and Sony Group (SONY) compare, as of Sep 4, 2026.

As of Sep 4, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Starbucks trades at $106 versus a fair value of $56.43 (-47%), while Sony Group trades at $24.96 versus $28.28 (+13%).
Starbucks
SBUX · USD · Consumer Discretionary
-47%
upside to fair value
overvalued
Price$106
Fair Value$56.43
Quality57/100
Sony Group
SONY · USD · Consumer Discretionary
+13%
upside to fair value
undervalued
Price$24.96
Fair Value$28.28
Quality65/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

StarbucksSony Group
Valuation
80.5×P/E (TTM)19.7×
3.13×P/S (TTM)0.01×
24.4×EV/EBITDA
1.29×PEG1.94×
−46.7%Fair value upside+13.3%
2.3%Dividend yield0.8%
$2.47Dividend per share$25.00
Profitability
8%Operating margin11%
1.45×EBIT margin trend (5Y)1.17×
Return on equity12%
7%Return on assets4%
Growth
9%Revenue growth (YoY)8%
4.9%Avg. growth/yr (3Y)6.4%
9.6%Avg. growth/yr (5Y)8.0%
−0.7%Value creation/yr
Balance & size
6.6×Interest coverage (EBIT/interest)15.3×
Debt / equity0.10×
$120BMarket cap$122B
mixedGrowth qualitymixed

Sony Group leads: 5 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Starbucksof which business quality 56 · market factors 65 Sony Groupof which business quality 63 · market factors 53
ProfitabilityMargins and returns on capital today
54
25
Quality GrowthAre margins and returns improving?
21
60
CashflowEarnings quality: real cash, not paper profit
54
61
Fin. StrengthBalance sheet, leverage, solvency risk
57
70
InvestmentDisciplined investing over empire-building
77
85
Low VolatilityCalm price path (market factor)
68
74
MomentumPrice trend over the last 3–12 months (market factor)
58
47
52W MomentumDistance to the 52-week high (market factor)
75
40
Net IssuanceBuybacks instead of dilution
83
96

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familyStarbucksPrice $106Sony GroupPrice $24.96
DCF Models-64%below the price$37.81+2%close to the price$25.50
Earnings-Based-81%below the price$19.71-32%below the price$16.97
Dividend Discount-60%below the price$42.79-91%below the price$2.29
Multiples-66%below the price$35.83+37%above the price$34.32
Asset-Basedn/a-76%below the price$6.07
Growth DCF-64%below the price$38.33+1%close to the price$25.24
Economic Profit-85%below the price$15.59-26%below the price$18.41
Growth Earnings-70%below the price$31.99n/a
Minimum-85%below the price$15.59-91%below the price$2.29
Maximum-60%below the price$42.79+37%above the price$34.32
Median-66%below the price$35.83-26%below the price$18.41
Geometric mean-72%below the price$29.99-45%below the price$13.82

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Starbucks: 23 of 23 models see the stock below the current price.

Sony Group: 10 of 16 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Starbucks
Bear $34.48Fair Value $56.43Bull $70.55
$106 = current price (white tick)
Sony Group
Bear $19.83Fair Value $28.28Bull $40.41
$24.96 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Starbucks · Consumer Discretionary

Quality score57 · above median
Fair value upside-47% · below median

Sony Group · Consumer Discretionary

Quality score65 · Top 25%
Fair value upside+13% · above median

Bottom line

As of Sep 4, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Starbucks trades at $106 versus a fair value of $56.43 (-47%), while Sony Group trades at $24.96 versus $28.28 (+13%).

Sony Group has the higher quality score (65/100).

See the full analysis →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.