Both stocks run through our valuation models. Here is how Sony Group (SONY) and Starbucks (SBUX) compare, as of Aug 21, 2026.
As of Aug 21, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Sony Group trades at $23.58 versus a fair value of $28.74 (+22%), while Starbucks trades at $104 versus $56.43 (-46%).
Sony Group
SONY · USD · Consumer Discretionary
+22%
upside to fair value
undervalued
Price$23.58
Fair Value$28.74
Quality65/100
Starbucks
SBUX · USD · Consumer Discretionary
-46%
upside to fair value
overvalued
Price$104
Fair Value$56.43
Quality57/100
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Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Sony GroupStarbucks
Valuation
19.7×P/E (TTM)80.5×
0.01×P/S (TTM)3.13×
—EV/EBITDA24.4×
1.94×PEG1.29×
0.8%Dividend yield2.4%
$25.00Dividend per share$2.47
Profitability
-3%Net margin4%
11%Operating margin8%
12%Return on equity—
4%Return on assets7%
Growth
8%Revenue growth (YoY)9%
6.4%Avg. growth/yr (3Y)4.9%
8.0%Avg. growth/yr (5Y)9.6%
Balance & size
0.10×Debt / equity—
$122BMarket cap$120B
mixedGrowth qualityhealthy
Starbucks leads: 4 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Sony Groupof which business quality 63 · market factors 45Starbucksof which business quality 56 · market factors 60
ProfitabilityMargins and returns on capital today
25
54
Quality GrowthAre margins and returns improving?
60
21
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
85
77
Low VolatilityCalm price path (market factor)
74
68
MomentumPrice trend over the last 3–12 months (market factor)
35
49
52W MomentumDistance to the 52-week high (market factor)
29
68
Net IssuanceBuybacks instead of dilution
96
83
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Sony Group
DCF Models$25.92
Earnings-Based$17.25
Multiples$34.88
Asset-Based$6.17
Growth DCF$25.65
Economic Profit$18.71
8 of 14 models see the stock below the current price.
Starbucks
DCF Models$37.81
Earnings-Based$19.71
Dividend Discount$42.79
Multiples$35.83
Growth DCF$38.33
Economic Profit$15.59
Growth Earnings$31.99
23 of 23 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Sony Group
Bear $20.15Fair Value $28.74Bull $41.06
$23.58 = current price (white tick)
Starbucks
Bear $34.48Fair Value $56.43Bull $70.55
$104 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Sony Group · Consumer Discretionary
Quality score65 · Top 25%
Fair value upside+22% · above median
Starbucks · Consumer Discretionary
Quality score57 · above median
Fair value upside-46% · below median
Bottom line
As of Aug 21, 2026, Fair Value Calculator sees Sony Group as the more attractively valued of the two: Sony Group trades at $23.58 versus a fair value of $28.74 (+22%), while Starbucks trades at $104 versus $56.43 (-46%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
