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STOCK COMPARISON

Sony Group vs Toyota Motor Corporation: Fair Value & Quality

Both stocks run through our valuation models. Here is how Sony Group (SONY) and Toyota Motor Corporation (TM) compare, as of Sep 23, 2026.

As of Sep 23, 2026, Fair Value Calculator sees Toyota Motor Corporation as the more attractively valued of the two: Sony Group trades at $23.59 versus a fair value of $29.19 (+24%), while Toyota Motor Corporation trades at $193 versus $252 (+31%).
Sony Group
SONY · USD · Consumer Discretionary
+24%
upside to fair value
undervalued
Price$23.59
Fair Value$29.19
Quality65/100
Toyota Motor Corporation
TM · USD · Consumer Discretionary
+31%
upside to fair value
undervalued
Price$193
Fair Value$252
Quality46/100
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Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Sony GroupToyota Motor Corporation
Valuation
19.7×P/E (TTM)11.0×
0.01×P/S (TTM)0.66×
P/B0.83×
EV/EBITDA8.2×
1.94×PEG1.54×
+23.7%Fair value upside+30.8%
0.8%Dividend yield3.5%
$25.00Dividend per share$95.00
Profitability
11%Operating margin5%
1.17×EBIT margin trend (5Y)0.91×
12%Return on equity10%
4%Return on assets2%
Growth
8%Revenue growth (YoY)2%
6.4%Avg. growth/yr (3Y)10.9%
8.0%Avg. growth/yr (5Y)13.2%
Value creation/yr+17.6%
Balance & size
15.3×Interest coverage (EBIT/interest)40.9×
0.10×Debt / equity0.64×
$122BMarket cap$213B
mixedGrowth qualityexpensive

Toyota Motor Corporation leads: 6 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Sony Groupof which business quality 63 · market factors 51 Toyota Motor Corporationof which business quality 45 · market factors 54
ProfitabilityMargins and returns on capital today
25
33
Quality GrowthAre margins and returns improving?
60
29
CashflowEarnings quality: real cash, not paper profit
61
33
Fin. StrengthBalance sheet, leverage, solvency risk
70
49
InvestmentDisciplined investing over empire-building
85
43
Low VolatilityCalm price path (market factor)
74
87
MomentumPrice trend over the last 3–12 months (market factor)
49
44
52W MomentumDistance to the 52-week high (market factor)
26
34
Net IssuanceShare count: buybacks or dilution?
96
92

What the models say

How far the median fair value (base case) per model family sits from the current price, in percent. The amount in the currency of the trading venue is shown underneath.

above the price, more than 15% above close to the price, 85% to 115% of the price below the price, more than 15% below

Model familySony GroupPrice $23.59Toyota Motor CorporationPrice $193
DCF Models+12%close to the price$26.32+31%above the price$252
Earnings-Based-26%below the price$17.52-11%close to the price$171
Multiples+50%above the price$35.42+129%above the price$441
Asset-Based-73%below the price$6.260%close to the price$192
Growth DCF+10%close to the price$26.06+9%close to the price$209
Economic Profit-19%below the price$19.01+5%close to the price$203
Growth Earningsn/a+182%above the price$542
Minimum-73%below the price$6.26-11%close to the price$171
Maximum+50%above the price$35.42+182%above the price$542
Median-4%close to the price$22.53+9%close to the price$209
Geometric mean-18%below the price$19.24+36%above the price$261

Minimum, maximum, median and geometric mean refer to the family values in this table. Geometric because deviations are ratios: half the price and twice the price average to 100%, not 125%.

Sony Group: 8 of 14 models see the stock below the current price.

Toyota Motor Corporation: 7 of 22 models see the stock below the current price.

Scenario ranges

From our cautious bear scenario to the optimistic bull scenario. The white tick is the current price (value above it), the green tick the fair value (value below it): if the price sits left of the fair value, there is room to rise.

Sony Group
Price $23.59
Fair Value $29.19
Bear $20.47Bull $41.71
Toyota Motor Corporation
Price $193
Fair Value $252
Bear $99.12Bull $390

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Sony Group · Consumer Discretionary

Quality score65 · Top 25%
Fair value upside+24% · above median

Toyota Motor Corporation · Consumer Discretionary

Quality score46 · below median
Fair value upside+31% · above median

Bottom line

As of Sep 23, 2026, Fair Value Calculator sees Toyota Motor Corporation as the more attractively valued of the two: Sony Group trades at $23.59 versus a fair value of $29.19 (+24%), while Toyota Motor Corporation trades at $193 versus $252 (+31%).

Sony Group has the higher quality score (65/100).

Open Toyota Motor Corporation in the app →

More comparisons

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A model-based valuation snapshot from 26 models. Values change with price and fundamentals; the date shown above applies.