Both stocks run through our valuation models. Here is how Vera Bradley (VRA) and Nike (NKE) compare, as of Aug 11, 2026.
As of Aug 11, 2026, Fair Value Calculator sees Nike as the more attractively valued of the two: Vera Bradley trades at $3.47 versus a fair value of $2.78 (-20%), while Nike trades at $41.70 versus $53.45 (+28%).
Vera Bradley
VRA · USD · Consumer Discretionary
-20%
upside to fair value
overvalued
Price$3.47
Fair Value$2.78
Quality55/100
Nike
NKE · USD · Consumer Discretionary
+28%
upside to fair value
undervalued
Price$41.70
Fair Value$53.45
Quality76/100
Head-to-head numbers
Green value = the better side for that row (for valuation multiples: lower = cheaper).
Vera BradleyNike
Valuation
—P/E (TTM)20.4×
0.40×P/S (TTM)1.37×
0.83×P/B4.26×
—EV/EBITDA14.1×
1.15×PEG1.69×
—Dividend yield3.8%
—Dividend per share$1.63
Profitability
-7%Net margin7%
-6%Operating margin12%
-14%Return on equity22%
-4%Return on assets6%
Growth
8%Revenue growth (YoY)-1%
-18.6%Avg. growth/yr (3Y)-3.2%
-10.5%Avg. growth/yr (5Y)0.8%
Balance & size
—Debt / equity0.54×
$110MMarket cap$63B
weakGrowth qualityweak
Nike leads: 4 to 6 metric wins.
Dash = not meaningfully computable, for example with negative equity.
Quality in detail
The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.
Vera Bradleyof which business quality 59 · market factors 57Nikeof which business quality 70 · market factors 23
ProfitabilityMargins and returns on capital today
37
70
Quality GrowthAre margins and returns improving?
28
34
CashflowEarnings quality: real cash, not paper profit
InvestmentDisciplined investing over empire-building
100
95
Low VolatilityCalm price path (market factor)
7
52
MomentumPrice trend over the last 3–12 months (market factor)
74
16
52W MomentumDistance to the 52-week high (market factor)
85
2
Net IssuanceBuybacks instead of dilution
93
92
What the models say
The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.
Vera Bradley
DCF Models$3.87
Dividend Discount$0.49
Multiples$3.05
Asset-Based$3.10
Growth DCF$4.31
6 of 12 models see the stock below the current price.
Nike
DCF Models$39.14
Earnings-Based$18.25
Dividend Discount$26.69
Multiples$36.33
Asset-Based$6.72
Growth DCF$37.37
Economic Profit$20.91
Growth Earnings$40.93
20 of 25 models see the stock below the current price.
Scenario ranges
From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.
Vera Bradley
Bear $1.39Fair Value $2.78Bull $4.16
$3.47 = current price (white tick)
Nike
Bear $36.23Fair Value $53.45Bull $66.82
$41.70 = current price (white tick)
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Ranked within their sector
Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.
Vera Bradley · Consumer Discretionary
Quality score55 · above median
Fair value upside-20% · below median
Nike · Consumer Discretionary
Quality score76 · Top 25%
Fair value upside+28% · above median
Bottom line
As of Aug 11, 2026, Fair Value Calculator sees Nike as the more attractively valued of the two: Vera Bradley trades at $3.47 versus a fair value of $2.78 (-20%), while Nike trades at $41.70 versus $53.45 (+28%).
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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.
