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Vera Bradley, Inc (VRA) Fair Value & Analysis

Consumer Cyclical · US · Market cap $110M

Price$3.86
Fair Value$2.78
Upside-28.0%
Quality97/100
Evidence: Medium Range $1.39 – $4.16

Fair value as of: Jun 25, 2026

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Analysis

Vera Bradley, Inc (VRA) currently trades at $3.86, while our model-based Fair Value estimate is $2.78 — implying the stock looks roughly 28.0% overvalued today. We read business quality at 97/100 (high quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: medium).

About the company

Vera Bradley, Inc., together with its subsidiaries, designs and manufactures women's handbags, luggage and travel items, fashion and home accessories, and gifts in the United States. It operates through two segments, Vera Bradley Direct and Vera Bradley Indirect. The company offers bag products, such as backpacks, totes, crossbodies, lunch bags, satchels, clutches, and baby bags; accessories, including ID holders, lanyards, wallets, wristlets, eyewear, various technology accessories, and bag charms. It also provides travel products comprising rolling luggage, cosmetics, travel and packing accessories, and travel bags, which include duffel and weekend bags; home products, such as textiles, throw blankets, beach towels, bedding, mugs, and tumblers; sleepwear, outerwear, slippers, and socks under the Vera Bradley brand; and stationery, licensing, freight, merchandising, and gift card breakage services. The company sells its Vera Bradley branded products through its full-line and outlet…

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Frequently asked questions

Is Vera Bradley, Inc (VRA) undervalued?
As of Jun 25, 2026, our model estimates a fair value of $2.78 versus a price of $3.86 — about −28% (overvalued). Model-based estimate, not financial advice.
What is the fair value of VRA?
Our 21-model fair value for Vera Bradley, Inc is $2.78 (as of Jun 25, 2026), built from audited fundamentals. The current price is $3.86.
What is the quality score of VRA?
Vera Bradley, Inc has a Quality Score of 97/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.