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STOCK COMPARISON

WEB Travel Group vs Booking Holdings: Fair Value & Quality

Both stocks run through our valuation models. Here is how WEB Travel Group (WEB) and Booking Holdings (BKNG) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: WEB Travel Group trades at A$3.43 versus a fair value of A$2.16 (-37%), while Booking Holdings trades at $214 versus $153 (-29%).
WEB Travel Group
WEB.AU · AUD · Consumer Discretionary
-37%
upside to fair value
overvalued
PriceA$3.43
Fair ValueA$2.16
Quality64/100
Booking Holdings
BKNG · USD · Consumer Discretionary
-29%
upside to fair value
overvalued
Price$214
Fair Value$153
Quality88/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

WEB Travel GroupBooking Holdings
Valuation
25.6×P/E (TTM)24.1×
1.66×P/S (TTM)5.12×
1.12×P/B—
3.8×EV/EBITDA13.6×
2.42×PEG0.75×
—Dividend yield0.9%
—Dividend per share$1.58
Profitability
9%Net margin22%
23%Operating margin25%
6%Return on equity226%
4%Return on assets22%
Growth
20%Revenue growth (YoY)16%
2.7%Avg. growth/yr (3Y)16.3%
—Avg. growth/yr (5Y)31.7%
Balance & size
0.41×Debt / equity—
$653MMarket cap$142B
mixedGrowth qualityhealthy

Booking Holdings leads: 3 to 7 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

WEB Travel Groupof which business quality 61 · market factors 29 Booking Holdingsof which business quality 84 · market factors 54
ProfitabilityMargins and returns on capital today
27
87
Quality GrowthAre margins and returns improving?
51
43
CashflowEarnings quality: real cash, not paper profit
90
96
Fin. StrengthBalance sheet, leverage, solvency risk
47
83
InvestmentDisciplined investing over empire-building
86
92
Low VolatilityCalm price path (market factor)
29
55
MomentumPrice trend over the last 3–12 months (market factor)
30
52
52W MomentumDistance to the 52-week high (market factor)
26
56
Net IssuanceBuybacks instead of dilution
82
100

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

WEB Travel Group

DCF ModelsA$5.35
Earnings-BasedA$2.98
MultiplesA$2.03
Asset-BasedA$1.08
Growth DCFA$5.04
Economic ProfitA$2.66
Growth EarningsA$4.07

10 of 24 models see the stock below the current price.

Booking Holdings

DCF Models$253
Earnings-Based$132
Dividend Discount$28.34
Multiples$153
Growth DCF$231
Economic Profit$113
Growth Earnings$187

14 of 23 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

WEB Travel Group
Bear A$1.62Fair Value A$2.16Bull A$2.70
A$3.43 = current price (white tick)
Booking Holdings
Bear $114Fair Value $153Bull $192
$214 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

WEB Travel Group · Consumer Discretionary

Quality score64 · Top 25%
Fair value upside-37% · below median

Booking Holdings · Consumer Discretionary

Quality score88 · Top 25%
Fair value upside-29% · below median

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees Booking Holdings as the less overvalued of the two: WEB Travel Group trades at A$3.43 versus a fair value of A$2.16 (-37%), while Booking Holdings trades at $214 versus $153 (-29%).

Booking Holdings has the higher quality score (88/100).

See the full analysis →
WEB Travel Group · Booking Holdings

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.