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STOCK COMPARISON

Wilcon Depot vs iFamily Co.: Fair Value & Quality

Both stocks run through our valuation models. Here is how Wilcon Depot (WLCON) and iFamily Co. (114840) compare, as of Aug 10, 2026.

As of Aug 10, 2026, Fair Value Calculator sees iFamily Co. as the more attractively valued of the two: Wilcon Depot trades at PHP 5.65 versus a fair value of PHP 4.63 (-18%), while iFamily Co. trades at KRW 8,510 versus KRW 22,355 (+163%).
Wilcon Depot
WLCON.PSE · PHP · Consumer Discretionary
-18%
upside to fair value
overvalued
PricePHP 5.65
Fair ValuePHP 4.63
Quality61/100
iFamily Co.
114840.KQ · KRW · Consumer Discretionary
+163%
upside to fair value
undervalued
PriceKRW 8,510
Fair ValueKRW 22,355
Quality62/100

Head-to-head numbers

Green value = the better side for that row (for valuation multiples: lower = cheaper).

Wilcon DepotiFamily Co.
Valuation
44.2×P/E (TTM)—
—Dividend yield0.9%
Profitability
0%Net margin8%
0%Operating margin11%
0%Return on assets11%
Growth
0%Revenue growth (YoY)48%
1.8%Avg. growth/yr (3Y)38.0%
9.4%Avg. growth/yr (5Y)23.1%
Balance & size
$1BMarket cap$94M
healthyGrowth qualityhealthy

iFamily Co. leads: 0 to 6 metric wins.

Dash = not meaningfully computable, for example with negative equity.

Quality in detail

The quality score, broken down into the same factor families as on the stock page, 0 to 100 per family.

Wilcon Depotof which business quality 61 · market factors 25 iFamily Co.of which business quality 67 · market factors 7
ProfitabilityMargins and returns on capital today
50
82
Quality GrowthAre margins and returns improving?
43
34
CashflowEarnings quality: real cash, not paper profit
71
86
Fin. StrengthBalance sheet, leverage, solvency risk
81
94
InvestmentDisciplined investing over empire-building
74
33
Low VolatilityCalm price path (market factor)
53
11
MomentumPrice trend over the last 3–12 months (market factor)
19
7
52W MomentumDistance to the 52-week high (market factor)
3
4
Net IssuanceBuybacks instead of dilution
40
38

What the models say

The median fair value (base case) per model family, each in the currency of its trading venue. Green = above the current price, red = below.

Wilcon Depot

DCF ModelsPHP 5.42
Earnings-BasedPHP 2.11
Dividend DiscountPHP 2.20
MultiplesPHP 4.20
Asset-BasedPHP 1.43
Growth DCFPHP 5.38
Economic ProfitPHP 2.58
Growth EarningsPHP 4.14

21 of 26 models see the stock below the current price.

iFamily Co.

DCF ModelsKRW 57,169
Earnings-BasedKRW 41,372
MultiplesKRW 23,954
Asset-BasedKRW 4,436
Growth DCFKRW 58,846
Economic ProfitKRW 21,681
Growth EarningsKRW 51,733

1 of 24 models see the stock below the current price.

Scenario ranges

From our cautious bear case to the optimistic bull case. The white tick is the current price: left of fair value means room to run.

Wilcon Depot
Bear PHP 3.48Fair Value PHP 4.63Bull PHP 5.79
PHP 5.65 = current price (white tick)
iFamily Co.
Bear KRW 17,231Fair Value KRW 22,355Bull KRW 50,311
KRW 8,510 = current price (white tick)

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Ranked within their sector

Where each stock sits within its sector peer group. Band = middle 50% of peers, tick = median, dot = this stock.

Wilcon Depot · Consumer Discretionary

Quality score61 · above median
Fair value upside-18% · below median

iFamily Co. · Consumer Discretionary

Quality score62 · above median
Fair value upside+163% · Top 25%

Bottom line

As of Aug 10, 2026, Fair Value Calculator sees iFamily Co. as the more attractively valued of the two: Wilcon Depot trades at PHP 5.65 versus a fair value of PHP 4.63 (-18%), while iFamily Co. trades at KRW 8,510 versus KRW 22,355 (+163%).

iFamily Co. has the higher quality score (62/100).

See the full analysis →
Wilcon Depot · iFamily Co.

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A model-based valuation snapshot from 21 models. Values change with price and fundamentals; the date shown above applies.