iFamiySC Co (114840) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 134B KRW
Fair value as of: Jul 20, 2026
From 24 valuation models · updated 20 days ago
Fair value updated Jul 20, 2026, revised from 19,223 KRW to 22,355 KRW (+16.3%) since Jun 25, 2026. Share price +0.2% over the past month.
A solid business, screening 163% undervalued on our models.
What matters now
- The price is below even our cautious bear case (17,231 KRW). The market is more pessimistic than our downside scenario.
- The model range is unusually wide (17,231 KRW to 50,311 KRW). The outcome hinges heavily on assumptions, so read the point estimate with caution.
- Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 20, 2026.
How to read this chart
57‑month range 4,022 KRW – 41,846 KRW · fair‑value band 17,231 KRW – 50,311 KRW · the 8,510 KRW price screens below the 22,355 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Jul 20, 2026.
Analysis
iFamiySC Co (114840) currently trades at 8,510 KRW, while our model-based Fair Value estimate is 22,355 KRW, implying the stock looks roughly 162.7% undervalued today. The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high), always confirm before acting.
Over the trailing twelve months, iFamiySC Co generated revenue of 83.5B KRW at a net margin of 7.9%. Revenue grew 47.5% year over year. Fundamentals as of Jul 20, 2026
Our scenario range runs from 17,231 KRW (bear case) to 50,311 KRW (bull case); at 8,510 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 68% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at 41% fair-value upside, at 163%, 114840 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 24 models by family
Widest divergence: DCF Models (53,934 KRW) versus Asset-Based (4,436 KRW). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 20, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 67 · Market factors (momentum, volatility) 7
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
iFamiySC Co., Ltd. operates as an interactive branding company that connects content and products online and offline in South Korea and internationally.
Full company description
iFamiySC Co., Ltd. operates as an interactive branding company that connects content and products online and offline in South Korea and internationally. It operates iWedding, a wedding service platform that offers IT-based wedding and family event service products, as well as online advertising agency services; rom&nd, a color specialty cosmetic brand; iColor, a personal color diagnosis and color cosmetics library application; and Hotel Cranberry, a boutique shop for high-end brand products based on the European hotel life concept. The company was founded in 2000 and is based in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
iFamiySC Co reported revenue of 224B KRW in FY2025 versus 71.6B KRW in FY2021, a compound +33.0%/yr. Reported net income was 21.8B KRW in FY2025, compounding +56.5%/yr from FY2021.
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Peer Group
Consumer Discretionary · 3559 stocks
How this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Specialty Retailers” was too small, so the broader sector is used.)
Valuation Multiples vs Consumer Discretionary median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Specialty Retailers stocks, each showing price versus our Fair Value estimate (as of Jul 20, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| WLCON WLCON | 5.65 PHP | 4.63 PHP | -18% |
| MNS MNS | 55.00 PLN | 77.70 PLN | +41% |
| Toyota Motor Corporation TMN | 3,052 MXN | 4,134 MXN | +35% |
| Hyundai Motor Company 005380 | 425,000 KRW | 616,918 KRW | +45% |
| Maruti Suzuki India Limited MARUTI | ₹13,803 | ₹8,236 | -40% |
| Kia Corporation 000270 | 145,000 KRW | 350,994 KRW | +142% |
| Bajaj Auto Limited BAJAJAUTO | ₹10,381 | ₹4,730 | -54% |
| Hyundai Mobis Co 012330 | 482,000 KRW | 678,420 KRW | +41% |
| Falabella S.A FALABELLA | 5,875 CLP | 8,880 CLP | +51% |
| Cencosud S.A CENCOSUD | 2,040 CLP | 2,516 CLP | +23% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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