iFamily Co. Ltd. (114840) fair value: what the stock is really worth
As of Sep 23, 2026: fair value of iFamily Co. Ltd. KRW 25,110, price KRW 8,370, upside +200.0%, quality 62 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
59‑month range 4,022 KRW – 41,846 KRW · fair‑value band 15,594 KRW – 40,157 KRW · the 8,370 KRW price screens below the 25,110 KRW fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
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iFamiySC Co., Ltd. operates as an interactive branding company that connects content and products online and offline in South Korea and internationally.
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iFamiySC Co., Ltd. operates as an interactive branding company that connects content and products online and offline in South Korea and internationally. It operates iWedding, a wedding service platform that offers IT-based wedding and family event service products, as well as online advertising agency services; rom&nd, a color specialty cosmetic brand; iColor, a personal color diagnosis and color cosmetics library application; and Hotel Cranberry, a boutique shop for high-end brand products based on the European hotel life concept. The company was founded in 2000 and is based in Seoul, South Korea.
Stock analysis
iFamily Co. Ltd. (114840) currently trades at 8,370 KRW, while our model-based Fair Value estimate is 25,110 KRW, implying the stock looks roughly 66.7% undervalued today.
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Valuation
Bull case: the Growth Earnings group reads highest at a median of 50,881 KRW per share, and 23 of the 24 models we run sit above the 8,370 KRW price.
Bear case: the Asset-Based group reads lowest at 4,363 KRW, and 1 of the 24 models stay below the price. Evidence for this calculation is low.
Scenario range: 15,594 KRW (bear) to 40,157 KRW (bull), the price of 8,370 KRW sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
iFamily Co. Ltd. reported revenue of 224B KRW in FY2025 versus 71.6B KRW in FY2021, a compound +33.0%/yr. Reported net income was 21.8B KRW in FY2025, compounding +56.5%/yr from FY2021. FY2021 was a trough year, so the rate overstates the trend.
Key figures
Market cap 144B KRW (≈ $106M) · P/S ratio 1.61 · Dividend yield 0.9% · Net margin 9.7% · Return on equity 2,844% · Return on assets (EBIT) 19.4% · Operating margin 11.0% · Revenue (TTM) 83.5B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 51 out of 100 (medium confidence).
What moves the price
The share trades about 63% below its 52-week high and 16% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −19% fair-value upside, at 200%, 114840 screens cheaper than that median.
Fair Value models
Bear 15,594 KRWFair Value 25,110 KRWBull 40,157 KRW
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.95/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+9.4%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+38.0%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+23.1%
Start year 2020 (pandemic)
Revenue growth 7 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+44.6%
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What shareholders gained per year (last 5 years), in KRW ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in KRW: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+19.5%
Earnings growth per share plus dividend.
Earnings per share, growth per year+18.6%
Dividend (yield on the price)0.9%
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.15% → 12%
Growth Forecast
Little optimism in the price
The price assumes less growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
−17.8%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (South Korea: IMF forecast 2.1% a year to 2030, 2.1% from 2016 to 2025) that is about −19.5% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its sector: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median. (Industry “Specialty Retailers” was too small, so the broader sector is used.)Consumer Discretionary · 3913 stocks
Beats the sector median on 7/8 measures
Overall it ranks above its sector peers.
Valuation
Quality Score62 · Top 25%
Fair Value upside+200% · Top 25%
Profitability
Return on assets11% · Top 25%
Net margin (TTM)8% · Above median
Operating margin (TTM)11% · Above median
Growth and dividend
Revenue growth48% · Top 25%
Dividend yield (TTM)0.9% · Bottom 25%
Valuation Multiplesvs Consumer Discretionary median · lower = cheaper
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Is iFamily Co. Ltd. (114840) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of 25,110 KRW versus a price of 8,370 KRW, about +200% upside (undervalued).
What is the fair value of 114840?
Our model-based fair value for iFamily Co. Ltd. is 25,110 KRW (as of Sep 24, 2026), built from audited fundamentals. The current price: 8,370 KRW.
What is the quality score of 114840?
iFamily Co. Ltd. has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for iFamily Co. Ltd. (114840)?
Our model-based price target is the fair value of 25,110 KRW (as of Sep 24, 2026) from 24 valuation models. Cautious scenario 15,594 KRW, optimistic scenario 40,157 KRW. It is a calculation from audited fundamentals, not an analyst target.
What is the iFamily Co. Ltd. stock forecast for 2026?
Our models put fair value at 25,110 KRW, about +200% upside versus a price of 8,370 KRW (undervalued). Cautious scenario 15,594 KRW, optimistic scenario 40,157 KRW. The calculation is refreshed regularly with new filings.
What is the revenue of iFamily Co. Ltd. (114840)?
iFamily Co. Ltd. reported trailing-twelve-month revenue of about 83.5B KRW (latest available figure, as of Sep 24, 2026).
Does iFamily Co. Ltd. pay a dividend?
iFamily Co. Ltd. currently shows a dividend yield of about 0.86% relative to its recent price (as of Sep 24, 2026).
What growth is priced into iFamily Co. Ltd. (114840)?
For today's price to be fair in a discounted-cash-flow model, iFamily Co. Ltd. would have to grow free cash flow by -17.8 % per year for five years (discount rate 13.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +23.1 % per year. As of Sep 24, 2026.
What discount rate (WACC) does the fair value of 114840 use?
Our models discount iFamily Co. Ltd. at 13.1 %: a base by market capitalisation (micro), country premium for South Korea. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For iFamily Co. Ltd. that is -17.8 % per year a year over ten years, using the same discount rate (13.1 %) and the same formula as our fair value.
How much growth has iFamily Co. Ltd. (114840) delivered so far?
Over the past 5 years revenue at iFamily Co. Ltd. grew +23.1 % a year. The price currently implies -17.8 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of iFamily Co. Ltd. (114840) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into iFamily Co. Ltd. (-17.8 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of iFamily Co. Ltd. (114840)?
The free-cash-flow yield on the price is 28.04 %: that much free cash flow iFamily Co. Ltd. produces per unit of market value. When it exceeds the discount rate of our models (13.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of iFamily Co. Ltd. (114840)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For iFamily Co. Ltd. it is 25,110 KRW per share (as of Sep 24, 2026), against a price of 8,370 KRW. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is iFamily Co. Ltd. stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 114840 trades below its calculated fair value: price 8,370 KRW, fair value 25,110 KRW, a gap of about +200% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 114840?
No. The price is what the market pays today (8,370 KRW); the fair value is what the company's own numbers justify (25,110 KRW). For iFamily Co. Ltd. the two are 16,740 KRW per share apart. That gap is exactly why we show both numbers side by side.
How much is iFamily Co. Ltd. worth?
The market values iFamily Co. Ltd. at about 144B KRW (market capitalisation, as of Sep 24, 2026). Per share that is 8,370 KRW; our models calculate a fair value of 25,110 KRW per share.
What do the bullish and bearish scenarios say about 114840?
Our models span a range for iFamily Co. Ltd.: cautious scenario 15,594 KRW, base 25,110 KRW, optimistic 40,157 KRW per share (as of Sep 24, 2026, price 8,370 KRW). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 114840 from its 52-week high?
iFamily Co. Ltd. trades at 8,370 KRW, about 63% below its 52-week high of 22,626 KRW and 16% above the low of 7,190 KRW (as of Sep 23, 2026). Distance from the high says nothing about value: that is what the fair value of 25,110 KRW is for.
Which stocks are comparable to iFamily Co. Ltd.?
From the same area (Consumer Cyclical) we also value WLCON, AUTOW, P24, Amazon.com, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is iFamily Co. Ltd. stock attractive at the current price?
The data as of Sep 24, 2026: price 8,370 KRW, calculated fair value 25,110 KRW (+200%), Quality Score 62/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 114840 calculated?
We run iFamily Co. Ltd. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 25,110 KRW, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.0 % above its aggregate fair value. iFamily Co. Ltd. currently trades 200 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of iFamily Co. Ltd. (114840)?
The closing price on Sep 23, 2026 was 8,370 KRW. Our model-based fair value is 25,110 KRW, about +200% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with iFamily Co. Ltd. right now?
The price is below even our cautious bear case (15,594 KRW). The market is more pessimistic than our downside scenario. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid quality (62/100) at a price below fair value, the discount is the argument here, not the business quality. A fairly wide model range (15,594 KRW to 40,157 KRW) leaves room in how you read the outcome.
Key figures of iFamily Co. Ltd.
How large is the market capitalisation of iFamily Co. Ltd. (114840)?
The market capitalisation of iFamily Co. Ltd. is 144B KRW (≈ $106M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of iFamily Co. Ltd. (114840)?
The price-to-sales ratio of iFamily Co. Ltd. is 1.61 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What is the dividend yield of iFamily Co. Ltd. (114840)?
The dividend yield of iFamily Co. Ltd. is 0.9%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of iFamily Co. Ltd. (114840)?
The net margin of iFamily Co. Ltd. is 9.7% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of iFamily Co. Ltd. (114840)?
The return on equity (ROE) of iFamily Co. Ltd. is 2,844% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of iFamily Co. Ltd. (114840)?
On an EBIT basis the return on assets of iFamily Co. Ltd. is 19.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of iFamily Co. Ltd. (114840)?
The operating margin of iFamily Co. Ltd. is 11.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at iFamily Co. Ltd. (114840)?
Revenue at iFamily Co. Ltd. is growing +47.5% versus a year earlier (3y avg +38.0%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at iFamily Co. Ltd. (114840)?
Earnings per share at iFamily Co. Ltd. are growing +59.8% versus a year earlier. How much earnings per share grew versus a year earlier.
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