iFamiySC Co (114840) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 153B KRW
Fair value as of: Jun 25, 2026
Analysis
iFamiySC Co (114840) currently trades at 7,660 KRW, while our model-based Fair Value estimate is 19,223 KRW — implying the stock looks roughly 151.0% undervalued today. We read business quality at 95/100 (high quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: high) — always confirm before acting.
About the company
iFamiySC Co., Ltd. operates as an interactive branding company that connects content and products online and offline in South Korea and internationally. It operates iWedding, a wedding service platform that offers IT-based wedding and family event service products, as well as online advertising agency services; rom&nd, a color specialty cosmetic brand; iColor, a personal color diagnosis and color cosmetics library application; and Hotel Cranberry, a boutique shop for high-end brand products based on the European hotel life concept. The company was founded in 2000 and is based in Seoul, South Korea.
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.