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Goldlok Toys Holdings Guangdong Co Ltd (002348) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of Goldlok Toys Holdings Guangdong Co Ltd stock ¥3.99, price ¥7.11, that is 43.9% below the price, quality 47 out of 100. Rating: strongly overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical CN · ISIN CNE100000L22

GT Goldlok Toys Holdings Guangdong Co Ltd logo Thin data Nov 10, 2026

Goldlok Toys Holdings Guangdong Co Ltd

002348 · SHE
Very expensive, weak quality

Our calculation puts a fair price 44% below what the stock costs today.

Low debt
Quality 47/100
Fair value ¥3.99 · Strongly overvalued
Weak Growth (revenue 5y −8.7 %/yr in CNY)
Loss-making · -22.3% net margin (TTM)
Negative free cash flow
Trails peers (2/11)
Narrow moat 16/100
Thin data
Estimate
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26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

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Price vs Fair Value

¥15.37 ¥1.79 Fair Value ¥3.99 Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range ¥1.79 – ¥15.37 · fair‑value band ¥2.99 – ¥4.98 · the ¥7.11 price screens above the ¥3.99 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 10, 2026.

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Company profile

Goldlok Holdings(Guangdong) Co.,Ltd. engages in the toys and Internet education businesses in China.

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Its products include electric train toys, interactive sparring robot toys, electric car toys, wire-controlled simulated airplanes, smart girl toys, and environmentally friendly magnetic learning writing boards.

The company is also involved in the software development, and application and related information technology consulting services; computer information system integration; computer network system development; security technology prevention system; and construction and maintenance services.

In addition, it is involved in the sales of computer software, hardware, and auxiliary equipment, electronic products, household appliances, stationery, sporting goods, instruments and meters, teaching supplies, office equipment, office furniture, computer consumables, communication equipment, communication terminal equipment, and environmental protection equipment; and maintenance of computers, communication equipment, office equipment.

Further, the company engages in the designs, produces, publishes, and agency of various domestic and foreign advertisements; educational auxiliary services; non-academic vocational skills training; retail of domestic publications; education and training services; catering services; educational information services; research and experimental development services; and planning and communication of educational and cultural activities, as well as wholesale and retail trade business.

It sells its products through department stores, chain stores, toy stores, gift markets, early childhood education Institutions, Chaowan Youpin stores, and other channels.

The company offers its products to the United States, the European Union, Asia, Russia, Latin America, the Middle East, and Australia. The company was founded in 1989 and is headquartered in Shanghai, China.

Stock analysis

Goldlok Toys Holdings Guangdong Co Ltd (002348) currently trades at ¥7.11, while our estimate is ¥3.99, 44% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: ¥2.99 (bear) to ¥4.98 (bull), the price of ¥7.11 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 47/100 (below-average quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

Goldlok Toys Holdings Guangdong Co Ltd reported revenue of 322M CNY in FY2025 versus 440M CNY in FY2021, a compound −7.5%/yr. Reported net income was −43.2M CNY in FY2025.

Key figures

Market cap 7.5B CNY (≈ $1.1B) Small · P/S ratio 13.1 · EPS (TTM) ¥−0.0400 · Dividend yield 0.1% · Net margin −13.4% · Return on equity −23.3% · Return on assets (EBIT) −8.9% (5-year average) · Operating margin −11.3%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 16 out of 100 (medium confidence).

What moves the price

The share trades about 54% below its 52-week high and 63% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 14% fair-value upside, at −44%, 002348 screens richer than that median.

Fair Value

Bear ¥2.99 Fair Value ¥3.99 Bull ¥4.98
Price ¥7.11 · Downside -43.9%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 47/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 9
How much profit the company makes from its sales and capital
Quality Growth 63
Are margins and returns getting better?
Cashflow 1
Do the profits arrive as real cash?
Financial strength 72
Debt, balance sheet and risk of trouble
Investment 98
Does it invest with discipline instead of growing at any price?
Low Volatility 6
How calm the share price moves, does not count
Price momentum 33
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 63
Distance to the 52-week high, does not count
New shares 82
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 6/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+2.2%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.7%
Start year 2020 (pandemic). Over 10 years: −2.5% a year
Revenue growth 19 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+2.9%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−48.2% (2020) → −11.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

002348 screens overvalued: fair value 44% below the price. Compare with Pop Mart International Group →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 182 stocks

Beats the industry median on 2/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 47 · Below median
Fair Value upside −43.9% · Bottom 25%
Profitability
Return on assets −6.1% · Bottom 25%
Net margin (12 months) −22.3% · Bottom 25%
Operating margin (12 months) −11.3% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) 245.6% · Top 25%
Dividend yield (12 months) 0.1% · Bottom 25%
Balance sheet
Debt / equity 0.04× · Below median

Valuation Multiplesvs Leisure median · lower = cheaper

P/B 18.06× · Priciest 25%
P/S (12 months) 12.70× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 33
FUTURE (revenue growth)100 · sector 26
PAST (return on equity)0 · sector 24
HEALTH (low debt)98 · sector 94
DIVIDEND (yield)1 · sector 48

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Leisure stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Li Ning Company 2331 HK$15.38 HK$29.34 +91% vs 002348
Ninebot Limited 689009 ¥34.66 ¥52.88 +53% vs 002348
Pop Mart International Group 9992 HK$146.60 HK$207.44 +42% vs 002348
Mattel, Inc MAT $16.00 $22.25 +39% vs 002348
Benefit Systems S.A BFT 5,915 PLN 6,771 PLN +14% vs 002348
Planet Fitness, Inc PLNT $61.34 $66.34 +8% vs 002348
Amer Sports, Inc AS $31.86 $19.17 −40% vs 002348
Acushnet Holdings GOLF $85.03 $44.21 −48% vs 002348
Life Time Group LTH $47.42 $16.00 −66% vs 002348
Hasbro, Inc HAS $121.82 $32.71 −73% vs 002348

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Goldlok Toys Holdings Guangdong Co Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "Goldlok Toys Holdings Guangdong Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002348

Frequently asked questions

Is Goldlok Toys Holdings Guangdong Co Ltd (002348) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is ¥3.99 versus a price of ¥7.11, about 44% lower (overvalued).
What is the fair value of 002348?
Our estimate for Goldlok Toys Holdings Guangdong Co Ltd is ¥3.99 (as of Nov 10, 2026), built from audited fundamentals. The current price: ¥7.11.
What is the quality score of 002348?
Goldlok Toys Holdings Guangdong Co Ltd has a Quality Score of 47/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Goldlok Toys Holdings Guangdong Co Ltd (002348)?
Our calculated price target is the estimate of ¥3.99 (as of Nov 10, 2026). Cautious scenario ¥2.99, optimistic scenario ¥4.98. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the Goldlok Toys Holdings Guangdong Co Ltd stock forecast for 2026?
Our estimate puts fair value at ¥3.99, about 44% lower versus a price of ¥7.11 (overvalued). Cautious scenario ¥2.99, optimistic scenario ¥4.98. The calculation is refreshed regularly with new filings.
What is the revenue of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
Goldlok Toys Holdings Guangdong Co Ltd reported trailing-twelve-month revenue of about 588M CNY (latest available figure, as of Nov 10, 2026).
Does Goldlok Toys Holdings Guangdong Co Ltd pay a dividend?
Goldlok Toys Holdings Guangdong Co Ltd currently shows a dividend yield of 0.05% relative to its recent price (as of Nov 10, 2026).
How much is the dividend of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
Goldlok Toys Holdings Guangdong Co Ltd has a dividend yield of 0.1%.
What is the intrinsic value of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Goldlok Toys Holdings Guangdong Co Ltd it is ¥3.99 per share (as of Nov 10, 2026), against a price of ¥7.11.
Is Goldlok Toys Holdings Guangdong Co Ltd stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 002348 trades above its calculated fair value: price ¥7.11, fair value ¥3.99, a gap of about −44% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002348?
No. The price is what the market pays today (¥7.11); the fair value is what the company's own numbers justify (¥3.99). For Goldlok Toys Holdings Guangdong Co Ltd the two are ¥3.12 per share apart. That gap is exactly why we show both numbers side by side.
How much is Goldlok Toys Holdings Guangdong Co Ltd worth?
The market values Goldlok Toys Holdings Guangdong Co Ltd at about 7.5B CNY (market capitalisation, as of Nov 10, 2026). Per share that is ¥7.11; our models calculate a fair value of ¥3.99 per share.
What do the bullish and bearish scenarios say about 002348?
Our models span a range for Goldlok Toys Holdings Guangdong Co Ltd: cautious scenario ¥2.99, base ¥3.99, optimistic ¥4.98 per share (as of Nov 10, 2026, price ¥7.11). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
Balance-sheet figures for Goldlok Toys Holdings Guangdong Co Ltd (as of Nov 10, 2026): return on equity −23.3%, debt of 0.04 per unit of equity. They feed the Quality Score of 47/100, which measures business quality independently of the share price.
How far is 002348 from its 52-week high?
Goldlok Toys Holdings Guangdong Co Ltd trades at ¥7.11, about 54% below its 52-week high of ¥15.37 and 63% above the low of ¥4.37 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of ¥3.99 is for.
Which stocks are comparable to Goldlok Toys Holdings Guangdong Co Ltd?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Goldlok Toys Holdings Guangdong Co Ltd stock attractive at the current price?
The data as of Nov 10, 2026: price ¥7.11, calculated fair value ¥3.99 (−44%), Quality Score 47/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. Goldlok Toys Holdings Guangdong Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
The closing price on Nov 10, 2026 was ¥7.11. Our estimate is ¥3.99, about 44% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Goldlok Toys Holdings Guangdong Co Ltd right now?
The price sits above even our optimistic bull case (¥4.98). The favourable scenario is already priced in. Weak quality (47/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.

Key figures of Goldlok Toys Holdings Guangdong Co Ltd

How large is the market capitalisation of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
The market capitalisation of Goldlok Toys Holdings Guangdong Co Ltd is 7.5B CNY (≈ $1.1B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
The price-to-sales ratio of Goldlok Toys Holdings Guangdong Co Ltd is 13.1 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
Earnings per share at Goldlok Toys Holdings Guangdong Co Ltd are ¥−0.0400. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
The dividend yield of Goldlok Toys Holdings Guangdong Co Ltd is 0.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
The net margin of Goldlok Toys Holdings Guangdong Co Ltd is −13.4% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
The return on equity (ROE) of Goldlok Toys Holdings Guangdong Co Ltd is −23.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
On an EBIT basis the return on assets of Goldlok Toys Holdings Guangdong Co Ltd is −8.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Goldlok Toys Holdings Guangdong Co Ltd (002348)?
The operating margin of Goldlok Toys Holdings Guangdong Co Ltd is −11.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Goldlok Toys Holdings Guangdong Co Ltd (002348)?
Revenue at Goldlok Toys Holdings Guangdong Co Ltd is growing +246% versus a year earlier (3y avg +0.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Goldlok Toys Holdings Guangdong Co Ltd (002348)?
Earnings per share at Goldlok Toys Holdings Guangdong Co Ltd are growing +927% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Goldlok Toys Holdings Guangdong Co Ltd (002348) generate?
The free cash flow of Goldlok Toys Holdings Guangdong Co Ltd is −21.5M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does Goldlok Toys Holdings Guangdong Co Ltd (002348) carry?
The net debt of Goldlok Toys Holdings Guangdong Co Ltd is 75.9M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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