Hasbro Inc (HAS) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Hasbro Inc stock $32.71, price $120, that is 72.6% below the price, quality 62 out of 100. Rating: strongly overvalued. Calculated from audited financials with 8 of our 26 valuation models and 37 quality factors, updated daily.
- Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free
Hasbro Inc
HAS · USOur calculation puts a fair price 73% below what the stock costs today.
Risks from the AI analysis
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 3, 2026.
How to read this chart
60‑month range $38.76 – $121.58 · fair‑value band $27.98 – $36.97 · the $119.54 price screens above the $32.71 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 1 fiscal year is left out: there the valuation rested on only a fraction of the usual models. As of Nov 3, 2026.
Every Wednesday you see whether Hasbro is on track or worth a review, plus price against fair value. Free, up to 3 stocks.
We send you a confirmation link. Unsubscribe with one click.
Company profile
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong.
Show moreShow less
The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products.
It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel.
In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences.
Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment.
The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands.
Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Stock analysis
Hasbro Inc (HAS) currently trades at $119.54, while our model-based Fair Value estimate is $32.71, 73% below the price, so the stock looks overvalued today.
Show more
Valuation
Bull case: the DCF Models group reads highest at a median of $32.71 per share, and 0 of the 7 models we run sit above the $119.54 price.
Bear case: the Growth DCF group reads lowest at $15.25, and 7 of the 7 models stay below the price. Data coverage for this calculation is medium.
Scenario range: $27.98 (bear) to $36.97 (bull), the price of $119.54 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Hasbro Inc reported revenue of $4.7B in FY2025 versus $6.4B in FY2021, a compound −7.5%/yr. Reported net income was −$322M in FY2025.
Key figures
Market cap $17.1B Large · P/E ratio 20.8 · P/S ratio 3.44 · EPS (TTM) $5.75 · Dividend yield 2.3% · Net margin 16.0% · Return on equity 160% · Return on assets (EBIT) −0.1%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 65 out of 100 (medium confidence).
What moves the price
The share trades about 2% below its 52-week high and 61% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 17% fair-value upside, at −73%, HAS screens richer than that median.
Fair Value models
All 8 models by family
Quality Score breakdown
It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.
Insider trades
In the last 6 months, 5 officers or directors sold shares worth $7.8M and none bought.
- SaleGina M GoetterEVP & CFO4× since Feb 12, 2026: 38,956 shares, avg. $102.08$4.0MNov 2, 2026
- SaleHolly BarbacoviChief People Officer2× since Feb 20, 2026: 9,394 shares, avg. $97.33$914,320Aug 31, 2026
- SaleJohn HightPresident, WOTC3× since Jul 30, 2026: 26,008 shares, avg. $95.23$2.5MAug 19, 2026
- SaleElizabeth HamrenDirector2,964 shares at $92.03$272,784Aug 7, 2026
- SaleTimothy J. KilpinPresident, Toy, Lic & Ent2× since Feb 13, 2026: 27,773 shares, avg. $95.89$2.7MJul 28, 2026
- SaleChristian P CocksChief Executive Officer, Director2× since Feb 12, 2026: 377,992 shares, avg. $102.03$38.6MFeb 26, 2026
- SaleTarrant L. SibleyEVP, CLO and Corp Secretary15,148 shares at $104.98$1.6MFeb 12, 2026
- SaleJason M BungeChief Marketing Officer2,380 shares at $106.03$252,351Feb 12, 2026
- SaleHope F CochranDirector4,000 shares at $77.24$308,960Nov 10, 2025
Plus 17 other filings such as grants, option exercises or tax withholding. They are not market purchases or sales.
Sales are often planned (taxes, diversification, 10b5-1 plans). Purchases with their own money are seen as the stronger sign. For information only: not part of the quality score or Fair Value.
Source: SEC Form 4, as of Nov 5, 2026. All filings at the SEC ↗
Revenue & earnings trend
Growth Forecast
HAS screens overvalued: fair value 73% below the price. Compare with Pop Mart International Group →
Recent news
- Zacks.com featured highlights include Healthcare Services, CarMax, Hasbro, FormFactor and MaxLinear
- Hasbro leads consumer discretionary sector in October as Booking Holdings slumps amid antitrust heat
Compare Hasbro Inc with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 167 stocks
Valuation Multiplesvs Leisure median · lower = cheaper
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- Is the Consumer Discretionary sector expensive or cheap?
- P/E, EV/EBITDA and margins by industry (reference tables)
- P/B ratio by industry
- Net margin by industry
- Stock screener with 62 metrics
- Undervalued stocks: US Stocks
- Valuation of the USA market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Leisure stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Li Ning Company 2331 | HK$14.72 | HK$29.46 | +100% | vs HAS |
| Ninebot Limited 689009 | ¥34.79 | ¥52.88 | +52% | vs HAS |
| Mattel, Inc MAT | $14.97 | $21.77 | +45% | vs HAS |
| Pop Mart International Group 9992 | HK$144.50 | HK$207.44 | +44% | vs HAS |
| YETI Holdings YETI | $46.95 | $54.92 | +17% | vs HAS |
| Planet Fitness, Inc PLNT | $60.07 | $65.18 | +9% | vs HAS |
| Amer Sports, Inc AS | $31.32 | $19.17 | −39% | vs HAS |
| OneSpaWorld Holdings OSW | $30.72 | $18.13 | −41% | vs HAS |
| Acushnet Holdings GOLF | $83.62 | $43.30 | −48% | vs HAS |
| Life Time Group LTH | $47.75 | $16.00 | −66% | vs HAS |
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Try a ready-made strategy
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is Hasbro Inc (HAS) overvalued or undervalued?
What is the fair value of HAS?
What is the quality score of HAS?
What is the price target for Hasbro Inc (HAS)?
What is the Hasbro Inc stock forecast for 2026?
What is the revenue of Hasbro Inc (HAS)?
Does Hasbro Inc pay a dividend?
What growth is priced into Hasbro Inc (HAS)?
What discount rate (WACC) does the fair value of HAS use?
What is a reverse DCF?
How much growth has Hasbro Inc (HAS) delivered so far?
How fast is the sector of Hasbro Inc (HAS) growing?
What is the free cash flow yield of Hasbro Inc (HAS)?
What is the intrinsic value of Hasbro Inc (HAS)?
Is Hasbro Inc stock overvalued or undervalued in 2026?
Is fair value the same as the market price of HAS?
How much is Hasbro Inc worth?
What do the bullish and bearish scenarios say about HAS?
What is the P/E ratio of HAS?
What is the PEG ratio of HAS?
How solid is the balance sheet of Hasbro Inc (HAS)?
How far is HAS from its 52-week high?
Which stocks are comparable to Hasbro Inc?
Is Hasbro Inc stock attractive at the current price?
How is the fair value of HAS calculated?
Is it still worth investing in stocks now?
What is the share price of Hasbro Inc (HAS)?
What should I pay attention to with Hasbro Inc right now?
Key figures of Hasbro Inc
How large is the market capitalisation of Hasbro Inc (HAS)?
What is the P/S ratio of Hasbro Inc (HAS)?
What are the earnings per share of Hasbro Inc (HAS)?
What is the dividend yield of Hasbro Inc (HAS)?
What is the net margin of Hasbro Inc (HAS)?
What is the return on equity of Hasbro Inc (HAS)?
What is the EBIT return on assets of Hasbro Inc (HAS)?
What is the operating margin of Hasbro Inc (HAS)?
How fast is revenue growing at Hasbro Inc (HAS)?
How fast are earnings growing at Hasbro Inc (HAS)?
How much net debt does Hasbro Inc (HAS) carry?
Watch Hasbro Inc in the live analysis
One click puts Hasbro Inc on your watchlist: fair value and trend at a glance, plus comparison, the diversification check and the 27,000+ stock screener.
Watch for free →Zero risk: nothing is ever charged. Your watchlist is yours, with or without an account.