Hasbro Inc (HAS) fair value: what the stock is really worth
We calculate from audited financials what Hasbro Inc is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 18, 2026.
How to read this chart
60‑month range $38.76 – $104.36 · fair‑value band $52.72 – $111.77 · the $87.57 price screens above the $81.97 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 18, 2026.
Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong.
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Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.
Stock analysis
Hasbro Inc (HAS) currently trades at $87.57, while our model-based Fair Value estimate is $81.97, implying the stock looks roughly 6.8% fairly valued today.
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Valuation
Bull case: the Multiples group reads highest at a median of $90.18 per share, and 2 of the 15 models we run sit above the $87.57 price.
Bear case: the Dividend Discount group reads lowest at $35.80, and 13 of the 15 models stay below the price. Evidence for this calculation is medium.
Scenario range: $52.72 (bear) to $111.77 (bull), the price of $87.57 sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 62/100 (solid quality), in the Consumer Cyclical sector.
Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Hasbro Inc reported revenue of $4.7B in FY2025 versus $6.4B in FY2021, a compound −7.5%/yr. Reported net income was −$322M in FY2025.
Key figures
Market cap $12.3B · P/S ratio 2.40 · EPS (TTM) $−1.61 · Dividend yield 3.2% · Net margin −6.9% · Return on equity −23.3% · Return on assets (EBIT) 3.7% · Operating margin 27.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 46 out of 100 (low confidence).
What moves the price
The share trades about 17% below its 52-week high and 39% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −6%, HAS screens richer than that median.
Fair Value models
Bear $52.72Fair Value $81.97Bull $111.77
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.29/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+13.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−7.1%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.0%
Revenue growth 40 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+3.4%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
13.8% (2019) → 16.7% (2024)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
Price in line with expectations
The price assumes more growth than the company has delivered so far and about what analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+2.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+5.8%
Yearly sales growth analysts expect, extended to five years.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 190 stocks
Beats the industry median on 5/13 measures
Overall it trails its industry peers.
Valuation
Quality Score63 · Top 25%
Fair Value upside−11% · Below median
Profitability
Return on assets12% · Top 25%
Net margin (TTM)−5% · Bottom 25%
Operating margin (TTM)28% · Top 25%
Growth and dividend
Revenue growth13% · Top 25%
Dividend yield (TTM)3.2% · Above median
Balance sheet
Debt / equity5.14× · Highest 25%
Valuation Multiplesvs Leisure median · lower = cheaper
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Cite: Fair Value Calculator (2026). "Hasbro Inc Fair Value". https://www.fairvalue-calculator.com/stock/HAS
Frequently asked questions
Is Hasbro Inc (HAS) overvalued or undervalued?
As of Sep 18, 2026, our model estimates a fair value of $81.97 versus a price of $87.57, about −6% upside (fairly valued).
What is the fair value of HAS?
Our model-based fair value for Hasbro Inc is $81.97 (as of Sep 18, 2026), built from audited fundamentals. The current price: $87.57.
What is the quality score of HAS?
Hasbro Inc has a Quality Score of 62/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hasbro Inc (HAS)?
Our model-based price target is the fair value of $81.97 (as of Sep 18, 2026) from 15 valuation models. Cautious scenario $52.72, optimistic scenario $111.77. It is a calculation from audited fundamentals, not an analyst target.
What is the Hasbro Inc stock forecast for 2026?
Our models put fair value at $81.97, about −6% upside versus a price of $87.57 (fairly valued). Cautious scenario $52.72, optimistic scenario $111.77. The calculation is refreshed regularly with new filings.
What is the revenue of Hasbro Inc (HAS)?
Hasbro Inc reported trailing-twelve-month revenue of about $4.8B (latest available figure, as of Sep 18, 2026).
Does Hasbro Inc pay a dividend?
Hasbro Inc currently shows a dividend yield of about 3.20% relative to its recent price (as of Sep 18, 2026).
What growth is priced into Hasbro Inc (HAS)?
For today's price to be fair in a discounted-cash-flow model, Hasbro Inc would have to grow free cash flow by +2.9 % per year for five years (discount rate 8.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.0 % per year. As of Sep 18, 2026.
What discount rate (WACC) does the fair value of HAS use?
Our models discount Hasbro Inc at 8.1 %: a base by market capitalisation (large), damped by beta 0.48, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hasbro Inc that is +2.9 % per year a year over ten years, using the same discount rate (8.1 %) and the same formula as our fair value.
How much growth has Hasbro Inc (HAS) delivered so far?
Over the past 5 years revenue at Hasbro Inc grew -3.0 % a year. The price currently implies +2.9 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hasbro Inc (HAS) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Hasbro Inc (+2.9 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hasbro Inc (HAS)?
The free-cash-flow yield on the price is 6.76 %: that much free cash flow Hasbro Inc produces per unit of market value. When it exceeds the discount rate of our models (8.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hasbro Inc (HAS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hasbro Inc it is $81.97 per share (as of Sep 18, 2026), against a price of $87.57. It is the blended result of 15 valuation models (cash flow, earnings, asset, dividend).
Is Hasbro Inc stock overvalued or undervalued in 2026?
As of Sep 18, 2026, HAS trades above its calculated fair value: price $87.57, fair value $81.97, a gap of about −6% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of HAS?
No. The price is what the market pays today ($87.57); the fair value is what the company's own numbers justify ($81.97). For Hasbro Inc the two are $5.60 per share apart. That gap is exactly why we show both numbers side by side.
How much is Hasbro Inc worth?
The market values Hasbro Inc at about $12.3B (market capitalisation, as of Sep 18, 2026). Per share that is $87.57; our models calculate a fair value of $81.97 per share.
What do the bullish and bearish scenarios say about HAS?
Our models span a range for Hasbro Inc: cautious scenario $52.72, base $81.97, optimistic $111.77 per share (as of Sep 18, 2026, price $87.57). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of HAS?
The PEG ratio of Hasbro Inc is 1.76 (P/E divided by earnings growth, as of Sep 18, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of Hasbro Inc (HAS)?
Balance-sheet figures for Hasbro Inc (as of Sep 18, 2026): return on equity −23.3%, debt of 5.14 per unit of equity. They feed the Quality Score of 62/100, which measures business quality independently of the share price.
How far is HAS from its 52-week high?
Hasbro Inc trades at $87.57, about 17% below its 52-week high of $105.38 and 39% above the low of $62.94 (as of Sep 18, 2026). Distance from the high says nothing about value: that is what the fair value of $81.97 is for.
Which stocks are comparable to Hasbro Inc?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Amer Sports, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hasbro Inc stock attractive at the current price?
The data as of Sep 18, 2026: price $87.57, calculated fair value $81.97 (−6%), Quality Score 62/100, from 15 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of HAS calculated?
We run Hasbro Inc through 15 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $81.97, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Hasbro Inc itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hasbro Inc (HAS)?
The closing price on Sep 18, 2026 was $87.57. Our model-based fair value is $81.97, about −6% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hasbro Inc right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. A fairly wide model range ($52.72 to $111.77) leaves room in how you read the outcome.
Key figures of Hasbro Inc
How large is the market capitalisation of Hasbro Inc (HAS)?
The market capitalisation of Hasbro Inc is $12.3B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hasbro Inc (HAS)?
The price-to-sales ratio of Hasbro Inc is 2.40 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hasbro Inc (HAS)?
Earnings per share at Hasbro Inc are $−1.61. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hasbro Inc (HAS)?
The dividend yield of Hasbro Inc is 3.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hasbro Inc (HAS)?
The net margin of Hasbro Inc is −6.9% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hasbro Inc (HAS)?
The return on equity (ROE) of Hasbro Inc is −23.3% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hasbro Inc (HAS)?
On an EBIT basis the return on assets of Hasbro Inc is 3.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hasbro Inc (HAS)?
The operating margin of Hasbro Inc is 27.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hasbro Inc (HAS)?
Revenue at Hasbro Inc is growing +12.7% versus a year earlier (3y avg −7.1%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hasbro Inc (HAS)?
Earnings per share at Hasbro Inc are growing +98.6% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hasbro Inc (HAS) carry?
The net debt of Hasbro Inc is $2.6B (fiscal year 2025, ≈ 3.2 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Some data
Sep 18, 2026