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Amer Sports, Inc. (AS) fair value: what the stock is really worth

We calculate from audited financials what Amer Sports, Inc. is really worth. The fair value tells you whether the price is too high or too low, the quality score (0 to 100) how solid the business behind it is. 26 models, 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
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Consumer Cyclical · US · ISIN KYG0260P1028

AS Amer Sports, Inc. logo Some data Sep 18, 2026

Amer Sports, Inc.

AS · US

Stretched ValuationStrong overvaluation with only moderate quality.

!Fair value $14.26 · Strongly overvalued (−48%)
!Quality 55/100
✓Healthy Growth (revenue 5y +21.8 %/yr)
!Thin margins · 6.5% net margin (TTM)
✓Low debt · generates free cash flow
!Mixed vs. peers (7/14)
!Moderate moat 53/100
!Insider activity 42/100
!Evidence only medium, so the estimate is less certain
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

$41.96 $10.47 Fair Value $14.26 Feb 2024 Sep 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 18, 2026.

How to read this chart

32‑month range $10.47 – $41.96 · fair‑value band $9.33 – $24.31 · the $27.45 price screens above the $14.26 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 18, 2026.

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Company profile

Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports.

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Amer Sports, Inc. designs, manufactures, markets, distributes, and sells sports equipment, apparel, footwear, and accessories in Europe, the Middle East, Africa, the Americas, Mainland China, Hong Kong, Macau, Taiwan, and the Asia Pacific. It operates through three segments: Technical Apparel, Outdoor Performance, and Ball & Racquet Sports. The Technical Apparel segment offers outdoor apparel, footwear, and accessories, which include climbing gear. The Outdoor Performance segment provides hiking and running footwear, functional apparel, skiing and snowboarding gear, and lifestyle footwear products. The Ball & Racquet Sports segment offers sports equipment for tennis, baseball, American football, basketball, golf, and various other professional and recreational sports, as well as functional athletic apparel. This segment provides custom-fitting protective gear and apparel for baseball, softball, football, and lacrosse. The company sells its products under the Arc'teryx, PeakPerformance, Salomon, Atomic, Armada, Wilson, Louisville Slugger, DeMarini, EvoShield, and Atec brands. It distributes its products through retail stores, general sporting goods retailers, specialty stores, independently operated partner stores, and distributors, as well as retailer-owned and third-party e-commerce websites. The company was formerly known as Amer Sports Management Holding (Cayman) Limited and changed its name to Amer Sports, Inc. in August 2023. Amer Sports, Inc. was founded in 1950 and is based in Helsinki, Finland.

Stock analysis

Amer Sports, Inc. (AS) currently trades at $27.45, while our model-based Fair Value estimate is $14.26, implying the stock looks roughly 92.6% overvalued today.

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Valuation

Bull case: the DCF Models group reads highest at a median of $26.78 per share, and 4 of the 24 models we run sit above the $27.45 price.

Bear case: the Asset-Based group reads lowest at $6.68, and 20 of the 24 models stay below the price. Evidence for this calculation is medium.

Scenario range: $9.33 (bear) to $24.31 (bull), the price of $27.45 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 55/100 (solid quality), in the Consumer Cyclical sector.

Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.

Amer Sports, Inc. reported revenue of $6.6B in FY2025 versus $3.1B in FY2021, a compound +21.0%/yr. Reported net income was $427M in FY2025.

Key figures

Market cap $21.2B · P/E ratio 34.3 · P/S ratio 2.23 · EPS (TTM) $0.8000 · Net margin 6.5% · Return on equity 7.9% · Return on assets (EBIT) 3.9% · Operating margin 16.5%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 52 out of 100 (medium confidence).

What moves the price

The last reported earnings sit well below what analysts expect (earnings in transition, for example after write-downs or an earnings dip); whether the stock is cheap or expensive hinges on the expected recovery actually arriving. Read the fair value with that caveat.

The share trades about 36% below its 52-week high, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 10% fair-value upside, at −48%, AS screens richer than that median.

Fair Value models

Bear $9.33 Fair Value $14.26 Bull $24.31
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model. Based on fiscal year 2025 figures (about 12 months old). Earnings retained since then ($0.7803 per share) are deliberately not added. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Highest evidence
FCF DCF $14.20 $22.69 $49.30 75
EPV $7.87 $9.22 $10.41 74
Growth DCF $13.37 $25.25 $49.08 74
All 24 models by family
DCF Models
FCF DCF $14.20 $22.69 $49.30 75
Owner Earnings $15.57 $35.74 $78.09 70
5Y Revenue Exit $11.07 $19.97 $37.87 69
5Y EBITDA Exit $15.67 $29.59 $55.93 71
5Y P/E Exit $12.50 $26.78 $45.60 68
10Y Revenue Exit $11.56 $24.56 $36.21 65
10Y EBITDA Exit $15.26 $33.82 $69.17 63
10Y P/E Exit $12.99 $27.45 $53.02 60
Earnings-Based
Graham-Dodd $5.00 $34.84 $48.89 63
Lynch FV $11.56 $16.52 $21.48 61
PEG = 1.0 $11.56 $16.52 $21.48 57
EPV $7.87 $9.22 $10.41 74
Multiples
P/E Multiple $12.12 $16.16 $20.20 63
P/S Multiple $9.37 $12.49 $15.61 58
P/B Multiple $9.37 $12.49 $15.61 55
EV/EBIT $15.53 $20.79 $26.04 66
EV/EBITDA $16.22 $21.70 $27.19 67
EV/Revenue $9.24 $13.30 $17.36 53
Asset-Based
NCAV (Graham) $4.99 $6.68 $9.97 54
Growth DCF
Growth DCF $13.37 $25.25 $49.08 74
Rev-Margin DCF $11.07 $22.53 $40.26 69
Economic Profit
Residual Income $8.16 $8.65 $9.45 71
ROIC Compounder $7.87 $9.22 $11.10 72
Growth Earnings
Growth-Adj P/E $15.58 $22.26 $28.94 67

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Quality Score breakdown

Overall quality 55/100

Of which business quality 55 · Market factors (momentum, volatility) 16

Profitability 44
Margins and returns on capital today
Quality Growth 83
Are margins and returns improving?
Cashflow 56
Earnings quality: real cash, not paper profit
Fin. Strength 64
Balance sheet, leverage, solvency risk
Investment 69
Disciplined investing over empire-building
Low Volatility 22
Calm price path (market factor)
Momentum 21
Price trend over the last 3–12 months (market factor)
52W Momentum 1
Distance to the 52-week high (market factor)
Net Issuance 17
Share count: buybacks or dilution?

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Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 85/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Revenue growth 1 year
+26.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+22.5%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+21.8%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
5.1% (2020) → 10.4% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no profitable base year
not computed

Growth Forecast

A lot of optimism in the price
The price assumes about as much growth as the company has delivered so far and more than analysts expect.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+22.2%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect ⓘAnalysts publish sales forecasts for the next two fiscal years. For the years after that, growth slows evenly to 2 % a year by year ten (2 % is the long-run rate our models use). Projected years are marked as such.
+13.8%
Yearly sales growth analysts expect, extended to five years.
Forecast 2026 (sales)+22.0%
Forecast 2027 (sales)+14.2%
Projected 2028 (sales)+12.6%
Projected 2029 (sales)+11.1%
Projected 2030 (sales)+9.6%

AS screens 93% overvalued. Compare with ANTA Sports Products Limited →

Recent news

News mood ⓘNews mood, the average tone of recent news (98 articles), rated against how stocks are usually covered. 🚀 Hype = unusually upbeat · 🙂 Positive = above average · 😐 Neutral = typical · 🙁 Negative = below average · 😨 Very negative = unusually downbeat. It reflects the tone of coverage, not our valuation. Positive
Recent news coverage is more positive than average.

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 190 stocks

Beats the industry median on 7/14 measures
A mixed picture versus its industry peers.
Valuation
Quality Score 55 · Above median
Fair Value upside −54% · Bottom 25%
Profitability
Return on equity (TTM) 8% · Above median
Return on assets 6% · Above median
Net margin (TTM) 7% · Above median
Operating margin (TTM) 17% · Top 25%
Growth and dividend
Revenue growth 32% · Top 25%
Balance sheet
Debt / equity 0.14× · Above median

Valuation Multiplesvs Leisure median · lower = cheaper

P/E (TTM) 34.3× · Priciest 25%
P/B 3.65× · Priciest 25%
P/S (TTM) 3.01× · Priciest 25%
P/FCF 42.1× · Priciest 25%
EV/EBITDA 20.4× · Priciest 25%
PEG 0.82× · Cheaper than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 39
FUTURE (revenue growth)100 · sector 14
PAST (return on equity)32 · sector 18
HEALTH (low debt)93 · sector 94
DIVIDEND (yield)0 · sector 57

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Leisure stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value
ANTA Sports Products Limited 82020 HK$61.95 HK$97.55 +57%
Pop Mart International Group 9992 HK$153.20 HK$227.30 +48%
Hasbro, Inc HAS $89.30 $81.97 −8%
Life Time Group LTH $40.87 $15.61 −62%
Li Ning Company 82331 HK$11.14 HK$12.25 +10%
Acushnet Holdings GOLF $81.55 $36.89 −55%
Ninebot Limited 689009 ¥38.00 ¥111.10 +192%
Mattel, Inc MAT $13.31 $18.93 +42%
Planet Fitness, Inc PLNT $49.91 $54.90 +10%
Fluidra, S.A FDR €17.68 €19.47 +10%

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Amer Sports, Inc. · Fair Value
$14.26 −93%Fair Value
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Cite: Fair Value Calculator (2026). "Amer Sports, Inc. Fair Value". https://www.fairvalue-calculator.com/stock/AS

Frequently asked questions

Is Amer Sports, Inc. (AS) overvalued or undervalued?
As of Sep 18, 2026, our model estimates a fair value of $14.26 versus a price of $27.45, about −48% upside (overvalued).
What is the fair value of AS?
Our model-based fair value for Amer Sports, Inc. is $14.26 (as of Sep 18, 2026), built from audited fundamentals. The current price: $27.45.
What is the quality score of AS?
Amer Sports, Inc. has a Quality Score of 55/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Amer Sports, Inc. (AS)?
Our model-based price target is the fair value of $14.26 (as of Sep 18, 2026) from 24 valuation models. Cautious scenario $9.33, optimistic scenario $24.31. It is a calculation from audited fundamentals, not an analyst target.
What is the Amer Sports, Inc. stock forecast for 2026?
Our models put fair value at $14.26, about −48% upside versus a price of $27.45 (overvalued). Cautious scenario $9.33, optimistic scenario $24.31. The calculation is refreshed regularly with new filings.
What is the revenue of Amer Sports, Inc. (AS)?
Amer Sports, Inc. reported trailing-twelve-month revenue of about $7.0B (latest available figure, as of Sep 18, 2026).
What growth is priced into Amer Sports, Inc. (AS)?
For today's price to be fair in a discounted-cash-flow model, Amer Sports, Inc. would have to grow free cash flow by +22.2 % per year for five years (discount rate 11.5 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +21.8 % per year. As of Sep 18, 2026.
What discount rate (WACC) does the fair value of AS use?
Our models discount Amer Sports, Inc. at 11.5 %: a base by market capitalisation (large), damped by beta 2.15, country premium for USA. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Amer Sports, Inc. that is +22.2 % per year a year over ten years, using the same discount rate (11.5 %) and the same formula as our fair value.
How much growth has Amer Sports, Inc. (AS) delivered so far?
Over the past 5 years revenue at Amer Sports, Inc. grew +21.8 % a year. The price currently implies +22.2 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Amer Sports, Inc. (AS) growing?
The median revenue growth in the sector is +2.6 % a year. That is the yardstick for the growth priced into Amer Sports, Inc. (+22.2 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Amer Sports, Inc. (AS)?
The free-cash-flow yield on the price is 3.35 %: that much free cash flow Amer Sports, Inc. produces per unit of market value. When it exceeds the discount rate of our models (11.5 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Amer Sports, Inc. (AS)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Amer Sports, Inc. it is $14.26 per share (as of Sep 18, 2026), against a price of $27.45. It is the blended result of 24 valuation models (cash flow, earnings, asset, dividend).
Is Amer Sports, Inc. stock overvalued or undervalued in 2026?
As of Sep 18, 2026, AS trades above its calculated fair value: price $27.45, fair value $14.26, a gap of about −48% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of AS?
No. The price is what the market pays today ($27.45); the fair value is what the company's own numbers justify ($14.26). For Amer Sports, Inc. the two are $13.20 per share apart. That gap is exactly why we show both numbers side by side.
How much is Amer Sports, Inc. worth?
The market values Amer Sports, Inc. at about $21.2B (market capitalisation, as of Sep 18, 2026). Per share that is $27.45; our models calculate a fair value of $14.26 per share.
What do the bullish and bearish scenarios say about AS?
Our models span a range for Amer Sports, Inc.: cautious scenario $9.33, base $14.26, optimistic $24.31 per share (as of Sep 18, 2026, price $27.45). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of AS?
Amer Sports, Inc. trades at a price-to-earnings ratio of 34.3 (as of Sep 18, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of $14.26 is built from several models across several years. Other multiples: PEG 0.8, P/B 3.7, P/S 3.0, EV/EBITDA 20.4.
What is the PEG ratio of AS?
The PEG ratio of Amer Sports, Inc. is 0.82 (P/E divided by earnings growth, as of Sep 18, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Amer Sports, Inc. (AS)?
Balance-sheet figures for Amer Sports, Inc. (as of Sep 18, 2026): return on equity 7.9%, debt of 0.14 per unit of equity. They feed the Quality Score of 55/100, which measures business quality independently of the share price.
How far is AS from its 52-week high?
Amer Sports, Inc. trades at $27.45, about 36% below its 52-week high of $42.76 (as of Sep 18, 2026). Distance from the high says nothing about value: that is what the fair value of $14.26 is for.
Which stocks are comparable to Amer Sports, Inc.?
From the same area (Consumer Cyclical) we also value ANTA Sports Products Limited, Pop Mart International Group, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Amer Sports, Inc. stock attractive at the current price?
The data as of Sep 18, 2026: price $27.45, calculated fair value $14.26 (−48%), Quality Score 55/100, from 24 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of AS calculated?
We run Amer Sports, Inc. through 24 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of $14.26, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 16.1 % above its aggregate fair value. Amer Sports, Inc. itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Amer Sports, Inc. (AS)?
The closing price on Sep 21, 2026 was $27.45. Our model-based fair value is $14.26, about −48% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Amer Sports, Inc. right now?
The price sits above even our optimistic bull case ($24.31). The favourable scenario is already priced in. The model range is unusually wide ($9.33 to $24.31). The outcome hinges heavily on assumptions, so read the point estimate with caution. Solid but not exceptional quality (55/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Amer Sports, Inc.

How large is the market capitalisation of Amer Sports, Inc. (AS)?
The market capitalisation of Amer Sports, Inc. is $21.2B. The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Amer Sports, Inc. (AS)?
The price-to-sales ratio of Amer Sports, Inc. is 2.23 (P/E × margin). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Amer Sports, Inc. (AS)?
Earnings per share at Amer Sports, Inc. are $0.8000 (price ÷ EPS = P/E 34.3). Earnings per share over the last twelve months: total profit spread across every single share.
What is the net margin of Amer Sports, Inc. (AS)?
The net margin of Amer Sports, Inc. is 6.5% (fiscal year 2025). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Amer Sports, Inc. (AS)?
The return on equity (ROE) of Amer Sports, Inc. is 7.9% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Amer Sports, Inc. (AS)?
On an EBIT basis the return on assets of Amer Sports, Inc. is 3.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Amer Sports, Inc. (AS)?
The operating margin of Amer Sports, Inc. is 16.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Amer Sports, Inc. (AS)?
Revenue at Amer Sports, Inc. is growing +32.1% versus a year earlier (3y avg +22.5%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Amer Sports, Inc. (AS)?
Earnings per share at Amer Sports, Inc. are growing +20.8% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Amer Sports, Inc. (AS) carry?
The net debt of Amer Sports, Inc. is $1.8B (fiscal year 2025, ≈ 3.5 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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