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Jiajia Food Group Co Ltd (002650) fair value: what the stock is really worth

As of Oct 23, 2026: fair value (intrinsic value) of Jiajia Food Group Co Ltd stock ¥3.20, price ¥6.05, upside -47.1%, quality 57 out of 100. Rating: strongly overvalued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.

  1. Fair value above price? No
  2. Good quality? Yes
  3. Keep an eye on it?Free in your watchlist: 5 stocks without an account, 10 with one Yes, for free

Consumer Defensive · CN · ISIN CNE100001B64

JF Jiajia Food Group Co Ltd logo Thin data Oct 26, 2026

Jiajia Food Group Co Ltd

002650 · SHE

Stretched ValuationStrong overvaluation with only moderate quality.

Our calculation puts a fair price 47% below what the stock costs today.

Low debt
Quality 57/100
Fair value ¥3.20 · Strongly overvalued (−47.1%)
Weak Growth (revenue 5y −10.1 %/yr in CNY)
Loss-making · -9.5% net margin (TTM)
Negative free cash flow
Trails peers (2/11)
Narrow moat 11/100
Thin data

What runs behind every stock

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

¥8.40 ¥1.61 Fair Value ¥3.20 Apr 2021 Oct 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 26, 2026.

How to read this chart

60‑month range ¥1.61 – ¥8.40 · fair‑value band ¥2.47 – ¥3.94 · the ¥6.05 price screens above the ¥3.20 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Oct 26, 2026.

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Company profile

Jiajia Food Group Co.,Ltd engages in the research, development, production, and marketing of condiment food products in China.

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The company offers soy sauces, vinegar, chicken essence, monosodium glutamate, oyster sauce, cooking wine, edible vegetable oils, compound seasonings, noodles, and other condiments. It also exports its products. Jiajia Food Group Co., Ltd. was founded in 1996 and is based in Changsha, China.

Stock analysis

Jiajia Food Group Co Ltd (002650) currently trades at ¥6.05, while our model-based Fair Value estimate is ¥3.20, 47.1% below the price, so the stock looks overvalued today.

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Valuation

Bull case: the Multiples group reads highest at a median of ¥0.4800 per share, and 0 of the 4 models we run sit above the ¥6.05 price.

Bear case: the Asset-Based group reads lowest at ¥0.3300, and 4 of the 4 models stay below the price. Data coverage for this calculation is low.

Scenario range: ¥2.47 (bear) to ¥3.94 (bull), the price of ¥6.05 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 57/100 (solid quality), in the Consumer Defensive sector.

Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.

Jiajia Food Group Co Ltd reported revenue of 1.2B CNY in FY2025 versus 1.8B CNY in FY2021, a compound −8.8%/yr. Reported net income was −147M CNY in FY2025.

Key figures

Market cap 6.7B CNY (≈ $1.0B) Small · P/S ratio 5.93 · EPS (TTM) ¥−0.1000 · Dividend yield 0.0% · Net margin −9.5% · Return on equity −6.2% · Return on assets (EBIT) −5.4% · Operating margin −0.1%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 11 out of 100 (medium confidence).

What moves the price

The share trades about 28% below its 52-week high and 13% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Defensive peers we cover trades at −19% fair-value upside, at −47%, 002650 screens richer than that median.

Fair Value models

Bear ¥2.47 Fair Value ¥3.20 Bull ¥3.94
Price ¥6.05 · Upside -47.1%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds. Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Best data coverage
Gordon GGM ¥0.0200 ¥0.0200 ¥0.0300 69
DDM Multi-Stage ¥0.0200 ¥0.0300 ¥0.0300 67
EV/EBITDA ¥0.3700 ¥0.4800 ¥0.5900 67
All 4 models by family
Dividend Discount
Gordon GGM ¥0.0200 ¥0.0200 ¥0.0300 69
DDM Multi-Stage ¥0.0200 ¥0.0300 ¥0.0300 67
Multiples
EV/EBITDA ¥0.3700 ¥0.4800 ¥0.5900 67
Asset-Based
NCAV (Graham) ¥0.2200 ¥0.3300 ¥0.4100 55

Open the full fair value analysis →

Quality Score breakdown

Overall quality 57/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 14
How much profit the company makes from its sales and capital
Quality Growth 64
Are margins and returns getting better?
Cashflow 10
Do the profits arrive as real cash?
Financial strength 81
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 72
How calm the share price moves, does not count
Momentum 36
Price trend of the last 3 to 12 months, does not count
Near the 52-week high 25
Distance to the 52-week high, does not count
New shares 98
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 0/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−6.5%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.3%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−10.1%
Start year 2020 (pandemic). Over 10 years: −3.6% a year
Revenue growth 17 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+0.5%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
10.8% (2020) → −6.2% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

002650 screens overvalued: fair value 47% below the price. Compare with Nestlé S.A →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Packaged Foods · 617 stocks

Beats the industry median on 2/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 57 · Above median
Fair Value upside −47.1% · Bottom 25%
Profitability
Return on assets −7.7% · Bottom 25%
Net margin (12 months) −9.5% · Bottom 25%
Operating margin (12 months) −0.1% · Bottom 25%
Growth and dividend
Revenue growth (quarter YoY) −9.1% · Bottom 25%
Dividend yield (12 months) 0.0% · Bottom 25%
Balance sheet
Debt / equity 0.05× · Below median

Valuation Multiplesvs Packaged Foods median · lower = cheaper

P/B 3.92× · Priciest 25%
P/S (12 months) 5.57× · Priciest 25%

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 38
FUTURE (revenue growth)0 · sector 23
PAST (return on equity)0 · sector 31
HEALTH (low debt)98 · sector 96
DIVIDEND (yield)1 · sector 57

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Packaged Foods stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Wilmar International Limited F34 3.31 SGD 5.87 SGD +77% vs 002650
Inner Mongolia Yili Industrial Group 600887 ¥27.60 ¥41.84 +52% vs 002650
The Kraft Heinz Company KHC $24.80 $29.20 +18% vs 002650
Foshan Haitian Flavouring and Food Company 603288 ¥33.46 ¥36.81 +10% vs 002650
Danone S.A BN €62.24 €50.65 −19% vs 002650
Nestlé S.A NESN CHF 84.37 CHF 59.51 −29% vs 002650
Kerry Group KRZ €99.60 €60.33 −39% vs 002650
Nestlé India Limited NESTLEIND ₹1,224 ₹724.74 −41% vs 002650
General Mills, Inc GIS $34.39 $19.61 −43% vs 002650
Yihai Kerry Arawana Holdings 300999 ¥25.61 ¥12.21 −52% vs 002650

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Cite: Fair Value Calculator (2026). "Jiajia Food Group Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/002650

Frequently asked questions

Is Jiajia Food Group Co Ltd (002650) overvalued or undervalued?
As of Oct 26, 2026, our model estimates a fair value of ¥3.20 versus a price of ¥6.05, about −47% upside (overvalued).
What is the fair value of 002650?
Our model-based fair value for Jiajia Food Group Co Ltd is ¥3.20 (as of Oct 26, 2026), built from audited fundamentals. The current price: ¥6.05.
What is the quality score of 002650?
Jiajia Food Group Co Ltd has a Quality Score of 57/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Jiajia Food Group Co Ltd (002650)?
Our model-based price target is the fair value of ¥3.20 (as of Oct 26, 2026) from 4 valuation models. Cautious scenario ¥2.47, optimistic scenario ¥3.94. It is a calculation from audited fundamentals, not an analyst target.
What is the Jiajia Food Group Co Ltd stock forecast for 2026?
Our models put fair value at ¥3.20, about −47% upside versus a price of ¥6.05 (overvalued). Cautious scenario ¥2.47, optimistic scenario ¥3.94. The calculation is refreshed regularly with new filings.
What is the revenue of Jiajia Food Group Co Ltd (002650)?
Jiajia Food Group Co Ltd reported trailing-twelve-month revenue of about 1.2B CNY (latest available figure, as of Oct 26, 2026).
Does Jiajia Food Group Co Ltd pay a dividend?
Jiajia Food Group Co Ltd currently shows a dividend yield of 0.04% relative to its recent price (as of Oct 26, 2026).
What is the intrinsic value of Jiajia Food Group Co Ltd (002650)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Jiajia Food Group Co Ltd it is ¥3.20 per share (as of Oct 26, 2026), against a price of ¥6.05. It is the blended result of 4 valuation models (cash flow, earnings, asset, dividend).
Is Jiajia Food Group Co Ltd stock overvalued or undervalued in 2026?
As of Oct 26, 2026, 002650 trades above its calculated fair value: price ¥6.05, fair value ¥3.20, a gap of about −47% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 002650?
No. The price is what the market pays today (¥6.05); the fair value is what the company's own numbers justify (¥3.20). For Jiajia Food Group Co Ltd the two are ¥2.85 per share apart. That gap is exactly why we show both numbers side by side.
How much is Jiajia Food Group Co Ltd worth?
The market values Jiajia Food Group Co Ltd at about 6.7B CNY (market capitalisation, as of Oct 26, 2026). Per share that is ¥6.05; our models calculate a fair value of ¥3.20 per share.
What do the bullish and bearish scenarios say about 002650?
Our models span a range for Jiajia Food Group Co Ltd: cautious scenario ¥2.47, base ¥3.20, optimistic ¥3.94 per share (as of Oct 26, 2026, price ¥6.05). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Jiajia Food Group Co Ltd (002650)?
Balance-sheet figures for Jiajia Food Group Co Ltd (as of Oct 26, 2026): return on equity −6.2%, debt of 0.05 per unit of equity. They feed the Quality Score of 57/100, which measures business quality independently of the share price.
How far is 002650 from its 52-week high?
Jiajia Food Group Co Ltd trades at ¥6.05, about 28% below its 52-week high of ¥8.40 and 13% above the low of ¥5.36 (as of Oct 23, 2026). Distance from the high says nothing about value: that is what the fair value of ¥3.20 is for.
Which stocks are comparable to Jiajia Food Group Co Ltd?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Jiajia Food Group Co Ltd stock attractive at the current price?
The data as of Oct 26, 2026: price ¥6.05, calculated fair value ¥3.20 (−47%), Quality Score 57/100, from 4 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 002650 calculated?
We run Jiajia Food Group Co Ltd through 4 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of ¥3.20, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 12.5 % above its aggregate fair value. Jiajia Food Group Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Jiajia Food Group Co Ltd (002650)?
The closing price on Oct 23, 2026 was ¥6.05. Our model-based fair value is ¥3.20, about −47% upside (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Jiajia Food Group Co Ltd right now?
The price sits above even our optimistic bull case (¥3.94). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (57/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of Jiajia Food Group Co Ltd

How large is the market capitalisation of Jiajia Food Group Co Ltd (002650)?
The market capitalisation of Jiajia Food Group Co Ltd is 6.7B CNY (≈ $1.0B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Jiajia Food Group Co Ltd (002650)?
The price-to-sales ratio of Jiajia Food Group Co Ltd is 5.93 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Jiajia Food Group Co Ltd (002650)?
Earnings per share at Jiajia Food Group Co Ltd are ¥−0.1000. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Jiajia Food Group Co Ltd (002650)?
The dividend yield of Jiajia Food Group Co Ltd is 0.0%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Jiajia Food Group Co Ltd (002650)?
The net margin of Jiajia Food Group Co Ltd is −9.5% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Jiajia Food Group Co Ltd (002650)?
The return on equity (ROE) of Jiajia Food Group Co Ltd is −6.2% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Jiajia Food Group Co Ltd (002650)?
On an EBIT basis the return on assets of Jiajia Food Group Co Ltd is −5.4% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Jiajia Food Group Co Ltd (002650)?
The operating margin of Jiajia Food Group Co Ltd is −0.1% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Jiajia Food Group Co Ltd (002650)?
Revenue at Jiajia Food Group Co Ltd is growing −9.1% versus a year earlier (3y avg −10.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Jiajia Food Group Co Ltd (002650)?
Earnings per share at Jiajia Food Group Co Ltd are growing +121% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does Jiajia Food Group Co Ltd (002650) generate?
The free cash flow of Jiajia Food Group Co Ltd is −9.8M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net cash does Jiajia Food Group Co Ltd (002650) hold?
Jiajia Food Group Co Ltd holds more cash than debt, 64.0M CNY net (fiscal year 2024). The company holds more cash than debt, a safety cushion.
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