Midsona AB (0GSE) fair value: what the stock is really worth
As of Sep 25, 2026: fair value of Midsona AB SEK 34.09, price SEK 10.45, upside +226.2%, quality 42 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Sep 24, 2026.
How to read this chart
60‑month range kr 6.38 – kr 83.14 · fair‑value band kr 20.32 – kr 46.95 · the kr 10.45 price screens below the kr 34.09 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). Dashed = 300-day average. As of Sep 24, 2026.
Midsona AB (publ), a consumer goods company, provides organic and consumer health products and health food products in Sweden, Denmark, Finland, Norway, France, Spain, Germany, the rest of Europe, and internationally.
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Midsona AB (publ), a consumer goods company, provides organic and consumer health products and health food products in Sweden, Denmark, Finland, Norway, France, Spain, Germany, the rest of Europe, and internationally. The company offers seeds, breakfast, flours, meal side dishes, oil and vinegar, muesli cereals, dried fruit, nuts, nut butter, spreads, snacks, baking, beans, seeds, lentils, rice, grains, pasta, broth, sauces, oatmeal, drinks, glass and canned goods, kernels, seeds, flakes and flour, crispbread, bread and rice cakes, spices, oils and vinegar, pasta, rice and grains, pasta sauce, toppings, tofu, coconut, tomato, flours and milling, toasted seeds or seed mixes, snowflakes, and savory groceries. It also provides neutral and flavored cookies; tea and beverages; dietary supplements; hair, body, and skin care products; macrobiotics; prepared meals; bakery and sweets; veggieburgers; condiments and spices; and prepared meal products. The company offers its products under the Happy Bio, Helios, Vegetalia, Kung Markatta, Urtekram Kung Markatta, Celnat, Davert, Urtekram Beauty, Friggs, and Earth Control brands. It sells its products through pharmacies, grocery stores, trade, food service, health food stores, and other specialist retailers, as well as operators in the food service and food industries; and online. Midsona AB (publ) was founded in 1892 and is headquartered in Malmö, Sweden.
Stock analysis
Midsona AB (0GSE) currently trades at kr 10.45, while our model-based Fair Value estimate is kr 34.09, implying the stock looks roughly 69.3% undervalued today.
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Valuation
Bull case: the Asset-Based group reads highest at a median of kr 41.87 per share, and 23 of the 23 models we run sit above the kr 10.45 price.
Bear case: the Earnings-Based group reads lowest at kr 19.96, and 0 of the 23 models stay below the price. Evidence for this calculation is high.
Scenario range: kr 20.32 (bear) to kr 46.95 (bull), the price of kr 10.45 sits below it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 42/100 (below-average quality), in the Consumer Defensive sector.
Mixed Growth: Revenue is growing, but margins or cash flow do not fully confirm the trend.
Midsona AB reported revenue of 3.8B SEK in FY2021 versus 2.1B SEK in FY2017, a compound +15.2%/yr. Reported net income was 89.0M SEK in FY2021, compounding +1.5%/yr from FY2017.
Key figures
Market cap 540M SEK (≈ $53.8M) · P/E ratio 0.1 · EPS (TTM) kr 0.9750 · Dividend yield 2.1% · Net margin 2.4% · Return on equity 3.7% · Return on assets (EBIT) 4.2% · Operating margin 2.3%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 42 out of 100 (low confidence).
What moves the price
The share trades about 31% below its 52-week high and 31% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Defensive peers we cover trades at 9% fair-value upside, at 226%, 0GSE screens cheaper than that median.
Fair Value models
Bear kr 20.32Fair Value kr 34.09Bull kr 46.95
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above is their evidence-weighted blend, not the output of a single model.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Evidence ⓘEvidence = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.67/100
Revenue is growing, but margins or cash flow do not fully confirm the trend.
Revenue growth 1 year
+1.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+9.8%
’17
’18
’19
’20
’21
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
6.2% (2017) → 4.3% (2021)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: no share-count history
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Midsona AB Fair Value". https://www.fairvalue-calculator.com/stock/0GSE
Frequently asked questions
Is Midsona AB (0GSE) overvalued or undervalued?
As of Sep 24, 2026, our model estimates a fair value of kr 34.09 versus the last price from Sep 25, 2026 of kr 10.45, about +226% upside (undervalued).
What is the fair value of 0GSE?
Our model-based fair value for Midsona AB is kr 34.09 (as of Sep 24, 2026), built from audited fundamentals. Last price (from Sep 25, 2026): kr 10.45.
What is the quality score of 0GSE?
Midsona AB has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Midsona AB (0GSE)?
Our model-based price target is the fair value of kr 34.09 (as of Sep 24, 2026) from 23 valuation models. Cautious scenario kr 20.32, optimistic scenario kr 46.95. It is a calculation from audited fundamentals, not an analyst target.
What is the Midsona AB stock forecast for 2026?
Our models put fair value at kr 34.09, about +226% upside versus the last price from Sep 25, 2026 of kr 10.45 (undervalued). Cautious scenario kr 20.32, optimistic scenario kr 46.95. The calculation is refreshed regularly with new filings.
What is the revenue of Midsona AB (0GSE)?
Midsona AB reported trailing-twelve-month revenue of about 3.6B SEK (latest available figure, as of Sep 24, 2026).
Does Midsona AB pay a dividend?
Midsona AB currently shows a dividend yield of about 2.11% relative to its recent price (as of Sep 24, 2026).
What is the intrinsic value of Midsona AB (0GSE)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Midsona AB it is kr 34.09 per share (as of Sep 24, 2026), against a price of kr 10.45. It is the blended result of 23 valuation models (cash flow, earnings, asset, dividend).
Is Midsona AB stock overvalued or undervalued in 2026?
As of Sep 24, 2026, 0GSE trades below its calculated fair value: price kr 10.45, fair value kr 34.09, a gap of about +226% (undervalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 0GSE?
No. The price is what the market pays today (kr 10.45); the fair value is what the company's own numbers justify (kr 34.09). For Midsona AB the two are kr 23.64 per share apart. That gap is exactly why we show both numbers side by side.
How much is Midsona AB worth?
The market values Midsona AB at about 540M SEK (market capitalisation, as of Sep 24, 2026). Per share that is kr 10.45; our models calculate a fair value of kr 34.09 per share.
What do the bullish and bearish scenarios say about 0GSE?
Our models span a range for Midsona AB: cautious scenario kr 20.32, base kr 34.09, optimistic kr 46.95 per share (as of Sep 24, 2026, price kr 10.45). The range comes from different growth and margin assumptions, not from analyst opinions.
How far is 0GSE from its 52-week high?
Midsona AB trades at kr 10.45, about 31% below its 52-week high of kr 15.25 and 31% above the low of kr 8.00 (as of Sep 25, 2026). Distance from the high says nothing about value: that is what the fair value of kr 34.09 is for.
Which stocks are comparable to Midsona AB?
From the same area (Consumer Defensive) we also value Nestlé S.A, Danone S.A, Foshan Haitian Flavouring and Food Company, The Kraft Heinz Company, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Midsona AB stock attractive at the current price?
The data as of Sep 24, 2026: price kr 10.45, calculated fair value kr 34.09 (+226%), Quality Score 42/100, from 23 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 0GSE calculated?
We run Midsona AB through 23 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of kr 34.09, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 14.5 % above its aggregate fair value. Midsona AB currently trades 69 % below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Midsona AB (0GSE)?
The latest price we hold is from Sep 25, 2026 and stands at kr 10.45. Our model-based fair value is kr 34.09, about +226% upside (undervalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Midsona AB right now?
The large discount to fair value meets weak quality (42/100). That raises the risk this is a value trap rather than a bargain. The price is below even our cautious bear case (kr 20.32). The market is more pessimistic than our downside scenario. A fairly wide model range (kr 20.32 to kr 46.95) leaves room in how you read the outcome.
Key figures of Midsona AB
How large is the market capitalisation of Midsona AB (0GSE)?
The market capitalisation of Midsona AB is 540M SEK (≈ $53.8M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/E ratio of Midsona AB (0GSE)?
The price-to-earnings ratio of Midsona AB is 0.1 (as of Jul 24, 2026). Price to earnings: how many years of current profit you pay for the stock. A P/E of 10 means ten years of profit.
What are the earnings per share of Midsona AB (0GSE)?
Earnings per share at Midsona AB are kr 0.9750 (price ÷ EPS = P/E 0.1). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Midsona AB (0GSE)?
The dividend yield of Midsona AB is 2.1% (payout 22.6%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Midsona AB (0GSE)?
The net margin of Midsona AB is 2.4% (fiscal year 2021). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Midsona AB (0GSE)?
The return on equity (ROE) of Midsona AB is 3.7% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Midsona AB (0GSE)?
On an EBIT basis the return on assets of Midsona AB is 4.2% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Midsona AB (0GSE)?
The operating margin of Midsona AB is 2.3% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Midsona AB (0GSE)?
Revenue at Midsona AB is growing +0.6% versus a year earlier (3y avg +9.8%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Midsona AB (0GSE)?
Earnings per share at Midsona AB are growing +10.7% versus a year earlier. How much earnings per share grew versus a year earlier.
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