1268 (1268) Fair Value & Analysis

Consumer Cyclical · Market cap HK$687M

1 1268 1268 · HK

PriceHK$0.5100

Fair ValueHK$1.16

Upside+127.5%

Quality41/100

Evidence: Low Range HK$0.8700 – HK$1.73

Fair value as of: Jul 2, 2026

From 1 valuation models · updated today

Share price −22.7% over the past month.

Price vs Fair Value (12 months)

12‑month range HK$0.5100 – HK$2.30 · fair‑value band HK$0.8700 – HK$1.73 · the HK$0.5100 price screens below the HK$1.16 fair value. As of Jul 2, 2026.

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Analysis

1268 (1268) currently trades at HK$0.5100, while our model-based Fair Value estimate is HK$1.16 — implying the stock looks roughly 127.5% undervalued today. We read business quality at 41/100 (below-average quality), in the Consumer Cyclical sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: low) — always confirm before acting.

Over the trailing twelve months, 1268 generated revenue of HK$20.0B at a net margin of -3.8%. Revenue declined 14.0% year over year. It earns a return on equity of -29.6%. Net debt stands at HK$2.2B. Fundamentals as of Jul 2, 2026

Key figures & financial health

Revenue (TTM) HK$20.0B

Revenue growth (YoY) -14.0%

Net margin -3.8%

Return on equity -29.6%

Free cash flow −HK$666M FY2025

Operating margin 2.1%

More key figures

EPS (TTM) HK$-0.6100

EPS growth (YoY) -45.9%

Net debt HK$2.2B FY2025

Figures from reported company fundamentals (EODHD) · as of Jul 2, 2026. TTM = trailing twelve months.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

1268 reported revenue of HK$20.0B in FY2025 versus HK$23.6B in FY2021, a compound −4.0%/yr. Reported net income was −HK$755M in FY2025.

Revenue −4.0%/yr

FY21 HK$23.6B

FY22 HK$28.7B

FY23 HK$28.6B

FY24 HK$22.2B

FY25 HK$20.0B

Net income

FY21 HK$1.2B

FY22 HK$521M

FY23 HK$140M

FY24 −HK$2.3B

FY25 −HK$755M

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Similar stocks

6 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Jul 2, 2026).

Stock	Price	Fair Value	vs Fair Value
Carvana Co CVNA	$67.25	$44.45	-34%
Penske Automotive Group PAG	$175.00	$229.60	+31%
D'Ieteren Group SIEVF	$193.00	$125.79	-35%
Hotai Motor Co 2207	485.00 TWD	621.31 TWD	+28%
CarMax, Inc KMX	$52.40	$28.37	-46%
Lithia Motors, Inc LAD	$304.83	$305.51	+0%

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Frequently asked questions

Is 1268 (1268) undervalued?

As of Jul 2, 2026, our model estimates a fair value of HK$1.16 versus a price of HK$0.5100 — about +127% (undervalued). Model-based estimate, not financial advice.

What is the fair value of 1268?

Our model-based fair value for 1268 is HK$1.16 (as of Jul 2, 2026), built from audited fundamentals. The current price is HK$0.5100.

What is the quality score of 1268?

1268 has a Quality Score of 41/100, measuring profitability, growth and balance-sheet strength from non-valuation factors.

What is the revenue of 1268 (1268)?

1268 reported trailing-twelve-month revenue of about HK$20.0B (latest available figure, as of Jul 2, 2026).

What is the net profit margin of 1268?

The net profit margin of 1268 is about -3.8%, meaning it is currently running at a net loss. Based on the latest reported figures.

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.

Educational research only · not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.