Hotai Motor Co (2207) Fair Value & Analysis
Consumer Cyclical · TW · Market cap 265B TWD
Fair value as of: Jul 11, 2026
From 26 valuation models · updated 27 days ago
Share price +7.4% over the past month.
Below-average quality, currently priced close to our fair value.
What matters now
- The price sits close to our fair value, market and models broadly agree here, little valuation tension.
- A fairly wide model range (367.68 TWD to 730.27 TWD) leaves room in how you read the outcome.
Price vs Fair Value (5 years)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 11, 2026.
How to read this chart
60‑month range 453.67 TWD – 862.59 TWD · fair‑value band 367.68 TWD – 730.27 TWD · the 516.00 TWD price screens above the 490.24 TWD fair value. Dashed = 300-day average. As of Jul 11, 2026.
Analysis
Hotai Motor Co (2207) currently trades at 516.00 TWD, while our model-based Fair Value estimate is 490.24 TWD, implying the stock looks roughly 5.0% fairly valued today. We read business quality at 40/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: medium).
Over the trailing twelve months, Hotai Motor Co generated revenue of 280B TWD at a net margin of 6.9%. Revenue declined 2.4% year over year. It earns a return on equity of 20.7%. Net debt stands at 291B TWD. Fundamentals as of Jul 11, 2026
Our scenario range runs from 367.68 TWD (bear case) to 730.27 TWD (bull case); at 516.00 TWD, the current price sits within that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 18% below its 52-week high and 13% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -14% fair-value upside, at -5%, 2207 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 26 models by family
Widest divergence: Growth DCF (807.17 TWD) versus Asset-Based (103.62 TWD). Highest evidence: Growth DCF (80).
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Jul 11, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 36 · Market factors (momentum, volatility) 47
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
About the company
Hotai Motor Co.,Ltd., together with its subsidiaries, exports and imports, trades, and sells vehicles, automobile air conditioners, and related parts in Taiwan and Mainland China.
Full company description
Hotai Motor Co.,Ltd., together with its subsidiaries, exports and imports, trades, and sells vehicles, automobile air conditioners, and related parts in Taiwan and Mainland China. It is also involved in the installment sales and vehicle leasing, used vehicles selling, property and casualty insurance, trading of vehicle products/accessories, solar power, energy storage, and vehicle repairing activities, electronic parts and components manufacturing, as well as property management business. In addition, the company provides e-commerce platform services, decision making, capital using and financial management, information, taxi, employee training, consulting, factoring, freight forwarding, transportation and storage, and other services; and designs and produces advertisement. It provides products under the TOYOTA, LEXUS, and HINO brands. Hotai Motor Co.,Ltd. was incorporated in 1947 and is headquartered in Taipei, Taiwan.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
Hotai Motor Co reported revenue of 278B TWD in FY2025 versus 228B TWD in FY2021, a compound +5.1%/yr. Reported net income was 18.9B TWD in FY2025, compounding +3.9%/yr from FY2021.
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Peer Group
Auto & Truck Dealerships · 103 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Valuation Multiples vs Auto & Truck Dealerships median · lower = cheaper
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.
Similar stocks
10 more Auto & Truck Dealerships stocks, each showing price versus our Fair Value estimate (as of Jul 11, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| Carvana Co CVNA | $70.38 | $24.58 | -65% |
| Penske Automotive Group PAG | $202.66 | $241.86 | +19% |
| CarMax, Inc KMX | $58.47 | $29.62 | -49% |
| Lithia Motors, Inc LAD | $339.16 | $610.95 | +80% |
| AutoNation, Inc AN | $205.72 | $329.77 | +60% |
| Rush Enterprises, Inc RUSHA | $76.89 | $66.27 | -14% |
| Valvoline Inc VVV | $38.64 | $24.57 | -36% |
| OPENLANE, Inc OPLN | $39.46 | $33.81 | -14% |
| Eagers Automotive Limited APE | A$20.83 | A$17.66 | -15% |
| Asbury Automotive Group ABG | $211.97 | $449.22 | +112% |
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Frequently asked questions
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
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