Hotai Motor Co Ltd (2207) fair value: what the stock is really worth
As of Nov 5, 2026: fair value (intrinsic value) of Hotai Motor Co Ltd stock TWD 577, price TWD 537, upside +7.4%, quality 49 out of 100. Rating: fairly valued. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
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Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 1, 2026.
How to read this chart
60‑month range 453.67 TWD – 862.59 TWD · fair‑value band 432.56 TWD – 720.93 TWD · the 537.00 TWD price screens below the 576.75 TWD fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 1, 2026.
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Hotai Motor Co.,Ltd., together with its subsidiaries, exports and imports, trades, and sells vehicles, automobile air conditioners, and related parts in Taiwan and Mainland China.
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It is also involved in the installment sales and vehicle leasing, used vehicles selling, property and casualty insurance, trading of vehicle products/accessories, solar power, energy storage, and vehicle repairing activities, electronic parts and components manufacturing, as well as property management business.
In addition, the company provides e-commerce platform services, decision making, capital using and financial management, information, taxi, employee training, consulting, factoring, freight forwarding, transportation and storage, and other services; and designs and produces advertisement.
It provides products under the TOYOTA, LEXUS, and HINO brands. Hotai Motor Co.,Ltd. was incorporated in 1947 and is headquartered in Taipei, Taiwan.
Stock analysis
Hotai Motor Co Ltd (2207) currently trades at 537.00 TWD, while our model-based Fair Value estimate is 576.75 TWD, so the stock looks roughly fairly valued today (gap 6.9%).
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Valuation
Bull case: the DCF Models group reads highest at a median of 853.42 TWD per share, and 16 of the 26 models we run sit above the 537.00 TWD price.
Bear case: the Asset-Based group reads lowest at 100.40 TWD, and 10 of the 26 models stay below the price. Data coverage for this calculation is high.
Scenario range: 432.56 TWD (bear) to 720.93 TWD (bull), the price of 537.00 TWD sits inside it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 49/100 (below-average quality), in the Consumer Cyclical sector.
Healthy Growth: Revenue growth appears healthy and is supported by profitability and cash-flow quality.
Hotai Motor Co Ltd reported revenue of 278B TWD in FY2025 versus 228B TWD in FY2021, a compound +5.1%/yr. Reported net income was 18.9B TWD in FY2025, compounding +3.9%/yr from FY2021.
Key figures
Market cap 299B TWD (≈ $9.1B) Mid · P/E ratio 16.0 · P/S ratio 1.00 · EPS (TTM) 33.52 TWD · Dividend yield 3.7% · Net margin 7.6% · Return on equity 23.0% · Return on assets (EBIT) 4.7%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 54 out of 100 (medium confidence).
What moves the price
The share trades about 14% below its 52-week high and 18% above its 52-week low, currently above its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −20% fair-value upside, at 7%, 2207 screens cheaper than that median.
Fair Value models
Bear432.56 TWDFair Value 576.75 TWDBull720.93 TWD
Price 537.00 TWD · Upside +7.4%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models. Based on fiscal year 2025 figures (about 10 months old). Earnings retained since then (11.45 TWD per share) are deliberately not added.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.82/100
Revenue growth appears healthy and is supported by profitability and cash-flow quality.
What shareholders gained per year (last 5 years), in TWD ⓘWhat the business itself delivers per year: earnings growth per share plus the dividend yield. This is what you get IF the market keeps valuing the stock the same way: it contains no assumption about the market changing its mind. Computed per share, so buybacks count and a merger does not pass as growth. For a company that pays no dividend it is pure earnings growth per share. Period: earnings growth per share as CAGR over the last 5 reported fiscal years (annual statements), plus the current dividend yield. The start value is the median of the three years around the start, so a single crisis year (a pandemic or a write-down) does not distort the rate. Measured in TWD: this currency has depreciated against the euro and dollar over the long run, so part of the nominal rate is currency erosion that never reaches a EUR/USD investor.
+6.9%
Earnings growth per share plus dividend.
Earnings per share, growth per year+3.2%
Dividend (yield on the price)3.7%
Per share before 2023divided by the spin-off factor 1.02
Pace: 5 vs 10 years ⓘTwo data points, not a trend model: earnings growth per share over the last 5 fiscal years against the last 10. Labelled "steady" when both rates are within 3 percentage points of each other, otherwise picking up or flattening. Shown only when ten years of history exist.3.2% vs 5.2%, steady
Profit margin 2020 to 2025 ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.10% → 11%
Pace: the 5-year rate starts in 2020 (pandemic)
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+11.5%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
After inflation (Taiwan: IMF forecast 1.6% a year to 2030, 1.5% from 2016 to 2025) that is about +9.8% a year for the price.
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Auto & Truck Dealerships · 84 stocks
Beats the industry median on 10/15 measures
Overall it ranks above its industry peers.
Valuation
Quality Score49 · Below median
Fair Value upside+7.4% · Above median
Profitability
Return on equity (12 months)23.0% · Top 25%
Return on assets3.6% · Above median
Net margin (12 months)7.6% · Top 25%
Operating margin (12 months)15.5% · Top 25%
Growth and dividend
Revenue growth (quarter YoY)30.2% · Top 25%
Dividend yield (12 months)3.7% · Above median
Balance sheet
Debt / equity0.10× · Lowest 25%
Valuation Multiplesvs Auto & Truck Dealerships median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Hotai Motor Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/2207
Frequently asked questions
Is Hotai Motor Co Ltd (2207) overvalued or undervalued?
As of Nov 1, 2026, our model estimates a fair value of 576.75 TWD versus a price of 537.00 TWD, about +7% upside (fairly valued).
What is the fair value of 2207?
Our model-based fair value for Hotai Motor Co Ltd is 576.75 TWD (as of Nov 1, 2026), built from audited fundamentals. The current price: 537.00 TWD.
What is the quality score of 2207?
Hotai Motor Co Ltd has a Quality Score of 49/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Hotai Motor Co Ltd (2207)?
Our model-based price target is the fair value of 576.75 TWD (as of Nov 1, 2026) from 26 valuation models. Cautious scenario 432.56 TWD, optimistic scenario 720.93 TWD. It is a calculation from audited fundamentals, not an analyst target.
What is the Hotai Motor Co Ltd stock forecast for 2026?
Our models put fair value at 576.75 TWD, about +7% upside versus a price of 537.00 TWD (fairly valued). Cautious scenario 432.56 TWD, optimistic scenario 720.93 TWD. The calculation is refreshed regularly with new filings.
What is the revenue of Hotai Motor Co Ltd (2207)?
Hotai Motor Co Ltd reported trailing-twelve-month revenue of about 301B TWD (latest available figure, as of Nov 1, 2026).
Does Hotai Motor Co Ltd pay a dividend?
Hotai Motor Co Ltd currently shows a dividend yield of 3.72% relative to its recent price (as of Nov 1, 2026).
What growth is priced into Hotai Motor Co Ltd (2207)?
For today's price to be fair in a discounted-cash-flow model, Hotai Motor Co Ltd would have to grow free cash flow by +11.5 % per year for five years (discount rate 9.1 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew +3.7 % per year. As of Nov 1, 2026.
What discount rate (WACC) does the fair value of 2207 use?
Our models discount Hotai Motor Co Ltd at 9.1 %: a base by market capitalisation (mid), damped by beta 0.54, country premium for Taiwan. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Hotai Motor Co Ltd that is +11.5 % per year a year over ten years, using the same discount rate (9.1 %) and the same formula as our fair value.
How much growth has Hotai Motor Co Ltd (2207) delivered so far?
Over the past 5 years revenue at Hotai Motor Co Ltd grew +3.7 % a year. The price currently implies +11.5 % per year free-cash-flow growth a year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Hotai Motor Co Ltd (2207) growing?
The median revenue growth in the sector is +4.6 % a year. That is the yardstick for the growth priced into Hotai Motor Co Ltd (+11.5 % per year a year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Hotai Motor Co Ltd (2207)?
The free-cash-flow yield on the price is 7.91 %: that much free cash flow Hotai Motor Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (9.1 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Hotai Motor Co Ltd (2207)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Hotai Motor Co Ltd it is 576.75 TWD per share (as of Nov 1, 2026), against a price of 537.00 TWD. It is the blended result of 26 valuation models (cash flow, earnings, asset, dividend).
Is Hotai Motor Co Ltd stock overvalued or undervalued in 2026?
As of Nov 1, 2026, 2207 trades below its calculated fair value: price 537.00 TWD, fair value 576.75 TWD, a gap of about +7% (fairly valued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 2207?
No. The price is what the market pays today (537.00 TWD); the fair value is what the company's own numbers justify (576.75 TWD). For Hotai Motor Co Ltd the two are 39.75 TWD per share apart. That gap is exactly why we show both numbers side by side.
How much is Hotai Motor Co Ltd worth?
The market values Hotai Motor Co Ltd at about 299B TWD (market capitalisation, as of Nov 1, 2026). Per share that is 537.00 TWD; our models calculate a fair value of 576.75 TWD per share.
What do the bullish and bearish scenarios say about 2207?
Our models span a range for Hotai Motor Co Ltd: cautious scenario 432.56 TWD, base 576.75 TWD, optimistic 720.93 TWD per share (as of Nov 1, 2026, price 537.00 TWD). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the P/E ratio of 2207?
Hotai Motor Co Ltd trades at a price-to-earnings ratio of 16.0 (as of Nov 1, 2026). A P/E on its own says little: it compares the price with ONE year of profit, while our fair value of 576.75 TWD is built from several models across several years. Other multiples: PEG 0.8, P/B 3.5, P/S 1.0, EV/EBITDA 5.3.
What is the PEG ratio of 2207?
The PEG ratio of Hotai Motor Co Ltd is 0.80 (P/E divided by earnings growth, as of Nov 1, 2026). That is below 1, so growth is priced more cheaply than the earnings multiple alone suggests.
How solid is the balance sheet of Hotai Motor Co Ltd (2207)?
Balance-sheet figures for Hotai Motor Co Ltd (as of Nov 1, 2026): return on equity 23.0%, debt of 0.10 per unit of equity. They feed the Quality Score of 49/100, which measures business quality independently of the share price.
How far is 2207 from its 52-week high?
Hotai Motor Co Ltd trades at 537.00 TWD, about 14% below its 52-week high of 621.00 TWD and 18% above the low of 453.67 TWD (as of Nov 5, 2026). Distance from the high says nothing about value: that is what the fair value of 576.75 TWD is for.
Which stocks are comparable to Hotai Motor Co Ltd?
From the same area (Consumer Cyclical) we also value Carvana Co, Penske Automotive Group, D'Ieteren Group, CarMax, Inc, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Hotai Motor Co Ltd stock attractive at the current price?
The data as of Nov 1, 2026: price 537.00 TWD, calculated fair value 576.75 TWD (+7%), Quality Score 49/100, from 26 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 2207 calculated?
We run Hotai Motor Co Ltd through 26 models from four families: discounted cash flow, earnings models, asset and balance-sheet models, and dividend models. Every model gets the same audited fundamentals; the result is the weighted average of 576.75 TWD, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 15.6% above its aggregate fair value. Hotai Motor Co Ltd currently trades 7% below its own fair value, and the market average says nothing about that. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Hotai Motor Co Ltd (2207)?
The closing price on Nov 5, 2026 was 537.00 TWD. Our model-based fair value is 576.75 TWD, about +7% upside (fairly valued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Hotai Motor Co Ltd right now?
The price sits close to our fair value, market and models broadly agree here, little valuation tension. The price sits in the lower half of our model range, the side with the larger margin of safety. The data supports the verdict: every model runs on fully documented inputs.
Where does the earnings growth of Hotai Motor Co Ltd (2207) come from?
Earnings per share at Hotai Motor Co Ltd grew +7.8 % a year from 2014 to 2025. Broken into its drivers: revenue per share +4.9 %, EBIT margin +7.6 %, tax rate +0.3 %, residual (interest, one-offs) −4.8 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Hotai Motor Co Ltd
How large is the market capitalisation of Hotai Motor Co Ltd (2207)?
The market capitalisation of Hotai Motor Co Ltd is 299B TWD (≈ $9.1B). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Hotai Motor Co Ltd (2207)?
The price-to-sales ratio of Hotai Motor Co Ltd is 1.00 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Hotai Motor Co Ltd (2207)?
Earnings per share at Hotai Motor Co Ltd are 33.52 TWD (price ÷ EPS = P/E 16.0). Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Hotai Motor Co Ltd (2207)?
The dividend yield of Hotai Motor Co Ltd is 3.7% (payout 59.7%). Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Hotai Motor Co Ltd (2207)?
The net margin of Hotai Motor Co Ltd is 7.6% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Hotai Motor Co Ltd (2207)?
The return on equity (ROE) of Hotai Motor Co Ltd is 23.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Hotai Motor Co Ltd (2207)?
On an EBIT basis the return on assets of Hotai Motor Co Ltd is 4.7% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Hotai Motor Co Ltd (2207)?
The operating margin of Hotai Motor Co Ltd is 15.5% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Hotai Motor Co Ltd (2207)?
Revenue at Hotai Motor Co Ltd is growing +30.2% versus a year earlier (3y avg +7.3%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Hotai Motor Co Ltd (2207)?
Earnings per share at Hotai Motor Co Ltd are growing +85.2% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Hotai Motor Co Ltd (2207) carry?
The net debt of Hotai Motor Co Ltd is 291B TWD (fiscal year 2025, ≈ 12.3 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Broad data
Nov 1, 2026