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WOOREE E&L Haroutine Co (153490) Fair Value & Analysis

Industrials · KR · Market cap 22.2B KRW

WE WOOREE E&L Haroutine Co 153490 · KQ
Price405.00 KRW
Fair Value504.01 KRW
Upside+24.5%
Quality45/100
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Weak Growth
Loss-making · -3.4% net margin
Low debt · generates free cash flow
4.55% dividend yield
Mixed vs. peers (4/10)
Narrow moat 17/100
Evidence: Medium Range 498.58 KRW – 508.90 KRW Share as image

Fair value as of: Jul 22, 2026

From 13 valuation models · updated 19 days ago

Fair value updated Jul 22, 2026, revised from 504.50 KRW to 504.01 KRW (−0.1%) since Jul 7, 2026. Share price −20.7% over the past month.

Below-average quality, screening 24% undervalued on our models.

What matters now

  • The price is below even our cautious bear case (498.58 KRW). The market is more pessimistic than our downside scenario.
  • Solid quality (45/100) at a price below fair value, the discount is the argument here, not the business quality.
  • The models converge in a tight band (498.58 KRW to 508.90 KRW), unusually little disagreement for a valuation.
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Price vs Fair Value (5 years)

1,812 KRW 405.00 KRW Fair Value 504.01 KRW Mar 2021 Jul 2026

White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Jul 22, 2026.

How to read this chart

60‑month range 405.00 KRW – 1,812 KRW · fair‑value band 498.58 KRW – 508.90 KRW · the 405.00 KRW price screens below the 504.01 KRW fair value. Dashed = 300-day average. As of Jul 22, 2026.

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Analysis

WOOREE E&L Haroutine Co (153490) currently trades at 405.00 KRW, while our model-based Fair Value estimate is 504.01 KRW, implying the stock looks roughly 24.5% undervalued today. The Quality Score stands at 45/100 (below-average quality), in the Industrials sector. Bull case: trading below our estimate, it may offer upside if the fundamentals hold. Bear case: a low price can be a value trap when quality is weak or the data is thin (evidence: medium), always confirm before acting.

Over the trailing twelve months, WOOREE E&L Haroutine Co generated revenue of 112B KRW at a net margin of -3.4%. Revenue declined 28.4% year over year. It earns a return on equity of -5.5%. Net debt stands at 1.4B KRW. Fundamentals as of Jul 22, 2026

Our scenario range runs from 498.58 KRW (bear case) to 508.90 KRW (bull case); at 405.00 KRW, the current price sits below that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 58% below its 52-week high, currently below its 200-day average. For context, the median of 10 Industrials peers we cover trades at -48% fair-value upside, at 24%, 153490 screens cheaper than that median.

Fair Value models

Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.

Model Bear Bear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull Bull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. Evidence
Highest evidence
Growth DCF 1,535 KRW 1,924 KRW 2,588 KRW 80
Rev-Margin DCF 890.74 KRW 963.09 KRW 1,067 KRW 74
ROIC Compounder 496.19 KRW 500.71 KRW 504.67 KRW 72
All 13 models by family
DCF Models
FCF DCF 1,488 KRW 1,888 KRW 2,629 KRW 38
5Y Revenue Exit 890.74 KRW 939.20 KRW 1,007 KRW 39
5Y EBITDA Exit 1,264 KRW 1,586 KRW 2,012 KRW 41
10Y Revenue Exit 1,116 KRW 1,173 KRW 1,221 KRW 36
10Y EBITDA Exit 1,344 KRW 1,573 KRW 1,811 KRW 37
Earnings-Based
EPV 496.19 KRW 500.71 KRW 504.67 KRW 59
Multiples
EV/EBIT 546.01 KRW 571.67 KRW 597.33 KRW 53
EV/EBITDA 1,235 KRW 1,490 KRW 1,745 KRW 54
EV/Revenue 520.92 KRW 543.16 KRW 565.40 KRW 43
Asset-Based
NCAV (Graham) 874.84 KRW 1,172 KRW 1,750 KRW 50
Growth DCF
Growth DCF 1,535 KRW 1,924 KRW 2,588 KRW 80
Rev-Margin DCF 890.74 KRW 963.09 KRW 1,067 KRW 74
Economic Profit
ROIC Compounder 496.19 KRW 500.71 KRW 504.67 KRW 72

Widest divergence: DCF Models (1,573 KRW) versus Earnings-Based (500.71 KRW). Highest evidence: Growth DCF (80).

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Key figures & financial health

Revenue (TTM) 112B KRW
Revenue growth (YoY) -28.4%
Net margin -3.4%
Return on equity -5.5%
Free cash flow 5.3B KRW FY2025
Operating margin -25.1%
More key figures
Dividend yield 2.9%
EPS growth (YoY) -100%
Net debt 1.4B KRW FY2022

Figures from reported company fundamentals · as of Jul 22, 2026. TTM = trailing twelve months.

Quality Score breakdown

Overall quality 45/100

Of which business quality 47 · Market factors (momentum, volatility) 23

Profitability 36
Margins and returns on capital today
Quality Growth 2
Are margins and returns improving?
Cashflow 33
Earnings quality: real cash, not paper profit
Fin. Strength 64
Balance sheet, leverage, solvency risk
Investment 81
Disciplined investing over empire-building
Low Volatility 67
Calm price path (market factor)
Momentum 7
Price trend over the last 3–12 months (market factor)
52W Momentum 0
Distance to the 52-week high (market factor)
Net Issuance 80
Buybacks instead of dilution

Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.

About the company

WOOREE E&L Haroutine Co.,LTD., together with its subsidiaries, develops, manufactures, and sells light emitting diode (LED) products in South Korea and internationally.

Full company description

WOOREE E&L Haroutine Co.,LTD., together with its subsidiaries, develops, manufactures, and sells light emitting diode (LED) products in South Korea and internationally. It offers LED BLU package and lighting package products, and LED modules for mobile, tablet PC, laptop, monitor, notebook, and TV display, as well as engages in the health functional food business. The company was formerly known as Wooree E&L Co., Ltd., and change its name to WOOREE E&L Haroutine Co.,LTD. in April 2026. WOOREE E&L Haroutine Co.,LTD. was incorporated in 2008 and is headquartered in Ansan-si, South Korea.

Company description, as reported by the company or data provider.

Revenue & earnings trend

FY2021 – FY2025 · reported fiscal years

WOOREE E&L Haroutine Co reported revenue of 121B KRW in FY2025 versus 156B KRW in FY2021, a compound −6.1%/yr. Reported net income was −639M KRW in FY2025.

Growth Quality 22/100
Revenue growth is weak, negative or inconsistent.
Latest Revenue (FY 2025)
121B KRW
Latest YoY
−17.5%
Avg. growth/yr (3Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−3.8%
Avg. growth/yr (5Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−0.2%
Avg. growth/yr (13Y) Measures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump.
−10.4%
Revenue −6.1%/yr
FY21 156B KRW
FY22 136B KRW
FY23 142B KRW
FY24 147B KRW
FY25 121B KRW
Net income
FY21 17.9B KRW
FY22 5.3B KRW
FY23 5.4B KRW
FY24 5.5B KRW
FY25 −639M KRW

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Cite: Fair Value Calculator (2026). "WOOREE E&L Haroutine Co Fair Value". https://www.fairvalue-calculator.com/stock/153490

Peer Group

Electrical Equipment & Parts · 528 stocks

How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.

Quality Score 45 · Below median
Fair Value upside +24% · Top 25%
Return on assets -3% · Bottom 25%
Net margin (TTM) -3% · Bottom 25%
Operating margin (TTM) -25% · Bottom 25%
Revenue growth -28% · Bottom 25%
Dividend yield (TTM) 4.6% · Top 25%

Valuation Multiples vs Electrical Equipment & Parts median · lower = cheaper

P/FCF 0.0× · Cheaper than 75% of peers

Snowflake

Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.

VALUE 66 · sector 0
FUTURE 0 · sector 57
PAST 0 · sector 26
HEALTH 100 · sector 97
DIVIDEND 91 · sector 18

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

ESG scores are not available for this stock yet. Values and ESG data are contextual and can differ between providers.

Similar stocks

10 more Electrical Equipment & Parts stocks, each showing price versus our Fair Value estimate (as of Jul 22, 2026).

Stock Price Fair Value vs Fair Value
Contemporary Amperex Technology Co 3750 HK$675.50 HK$391.44 -42%
ABB Ltd ABBN CHF 83.82 CHF 35.46 -58%
Delta Electronics (Thailand) Public Company TDED 10.16 SGD 1.47 SGD -86%
LG Energy Solution, Ltd 373220 334,000 KRW 201,455 KRW -40%
WEG S.A WEGE3 13,210 ARS 7,948 ARS -40%
Sungrow Power Supply Co 300274 ¥114.79 ¥123.83 +8%
Shenzhen Inovance Technology Co 300124 ¥63.43 ¥33.04 -48%
HD Hyundai Electric Co 267260 823,000 KRW 371,133 KRW -55%
LS ELECTRIC Co 010120 190,000 KRW 31,517 KRW -83%
Sieyuan Electric Co 002028 ¥151.73 ¥71.69 -53%

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Frequently asked questions

Is WOOREE E&L Haroutine Co (153490) overvalued or undervalued?
As of Jul 22, 2026, our model estimates a fair value of 504.01 KRW versus a price of 405.00 KRW, about +24% (undervalued).
What is the fair value of 153490?
Our model-based fair value for WOOREE E&L Haroutine Co is 504.01 KRW (as of Jul 22, 2026), built from audited fundamentals. The current price is 405.00 KRW.
What is the quality score of 153490?
WOOREE E&L Haroutine Co has a Quality Score of 45/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the revenue of WOOREE E&L Haroutine Co (153490)?
WOOREE E&L Haroutine Co reported trailing-twelve-month revenue of about 112B KRW (latest available figure, as of Jul 22, 2026).
What is the net profit margin of 153490?
The net profit margin of WOOREE E&L Haroutine Co is about -3.4%, meaning it is currently running at a net loss. Based on the latest reported figures.
Does WOOREE E&L Haroutine Co pay a dividend?
WOOREE E&L Haroutine Co currently shows a dividend yield of about 2.88% relative to its recent price (as of Jul 22, 2026).

How we calculate Fair Value

Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.

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