Dirui Industrial Co Ltd (300396) fair value: what the stock is really worth
As of Nov 6, 2026: fair value (intrinsic value) of Dirui Industrial Co Ltd stock ¥1.66, price ¥7.30, that is 77.3% below the price, quality 42 out of 100. Rating: strongly overvalued. Calculated from audited financials with 7 of our 26 valuation models and 37 quality factors, updated daily.
69 individual criteria per stock, every one traceableSee the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year. As of Nov 5, 2026.
How to read this chart
60‑month range ¥5.99 – ¥36.25 · fair‑value band ¥1.34 – ¥2.04 · the ¥7.30 price screens above the ¥1.66 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). As of Nov 5, 2026.
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Dirui Industrial Co., Ltd. engages in the research and development, production, and sale of medical inspection products in the People's Republic of China. The company provides medical instruments and supporting test strip reagents.
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It also offers urine and biochemical analysis, chemiluminescence immunoassay, gynecological secretion analysis, blood cell analysis, coagulation analysis, and integrated laboratory products. In addition, the company provides molecular diagnostics, veterinary, hematology, and SARS-CoV-2 products.
Dirui Industrial Co.,Ltd. was founded in 1992 and is headquartered in Changchun, the People's Republic of China.
Stock analysis
Dirui Industrial Co Ltd (300396) currently trades at ¥7.30, while our model-based Fair Value estimate is ¥1.66, 77% below the price, so the stock looks overvalued today.
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Valuation
Bull case: the Growth DCF group reads highest at a median of ¥1.88 per share, and 0 of the 7 models we run sit above the ¥7.30 price.
Bear case: the Multiples group reads lowest at ¥0.7200, and 7 of the 7 models stay below the price. Data coverage for this calculation is low.
Scenario range: ¥1.34 (bear) to ¥2.04 (bull), the price of ¥7.30 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 42/100 (below-average quality), in the Healthcare sector.
Weak Growth: Revenue is shrinking: the last year, the last three and the last five years are all negative.
Dirui Industrial Co Ltd reported revenue of 807M CNY in FY2025 versus 906M CNY in FY2021, a compound −2.8%/yr. Reported net income was −246M CNY in FY2025.
Key figures
Market cap 2.0B CNY (≈ $298M) Micro · P/S ratio 2.34 · EPS (TTM) ¥−0.7800 · Dividend yield 4.1% · Net margin −24.3% · Return on equity −12.0% · Return on assets (EBIT) 6.0% (5-year average) · Operating margin 4.6%.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 16 out of 100 (medium confidence).
What moves the price
The share trades about 48% below its 52-week high and 22% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Healthcare peers we cover trades at −15% fair-value upside, at −77%, 300396 screens richer than that median.
Fair Value models
Bear¥1.34Fair Value ¥1.66Bull¥2.04
Price ¥7.30 · Downside -77.3%
Model ⓘEach model values the company its own way (discounted cash flow, earnings, assets, dividends). The fair value above starts from their evidence-weighted blend, not from a single model. In cyclical trough or peak years, after dilution or a stock split it is adjusted afterwards, so it can sit above or below the models.Bear ⓘBear = the cautious scenario: the same model computed with conservative anchors (lower growth, margins and valuation multiples). Together with Bull it frames a plausible valuation range, not a price target.BaseBull ⓘBull = the optimistic scenario: the same model computed with favourable anchors (higher growth, margins and valuation multiples). Together with Bear it frames a plausible valuation range, not a price target. If a model's bull case is above four times its base value, the table shows that limit with a > sign (like the overall Bull above): beyond it no assumption holds.Coverage ⓘCoverage = how well-backed THIS model's estimate is for this stock (0–100): how complete and reliable its input data are, and how well the model fits the company. The final Fair Value is an evidence-weighted blend, so better-evidenced models count more. Green ≥70, amber 50–69, grey below 50.
Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card.18/100
Revenue is shrinking: the last year, the last three and the last five years are all negative.
Revenue growth 1 year
−33.7%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−12.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−2.9%
Start year 2020 (pandemic). Over 10 years: +3.6% a year
Revenue growth 16 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+10.0%
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Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
33.0% (2020) → −10.8% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed
Growth Forecast
A lot of optimism in the price
The price assumes more growth than the company has delivered so far.
What the price assumes ⓘThis turns our valuation around: instead of asking what the share is worth, it asks what growth the current price requires. It uses the cash the company keeps after all spending (free cash flow), the same discount rate as our models, five years of growth, then slowing evenly to 2 % a year by year ten. Compared with the analysts' sales forecasts extended to the same five years (at least three analysts, for context only, it does not enter the Fair Value): within 3 percentage points counts as "in line" (amber), below that little optimism (green), above that a lot of optimism (red).
+44.9%
Yearly growth needed for the next five years to justify today's price.
What forecasts expect
n/a
No analyst forecast available.
Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain.
After inflation (China: IMF forecast 1.7% a year to 2030, 1.4% from 2016 to 2025) that is about +42.5% a year for the price.
Compare Dirui Industrial Co Ltd with another stock
Price, fair value, quality and upside side by side.
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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Medical Devices · 318 stocks
Beats the industry median on 4/11 measures
Overall it trails its industry peers.
Valuation
Quality Score42 · Below median
Fair Value upside−77.3% · Bottom 25%
Profitability
Return on assets−8.9% · Below median
Net margin (12 months)−24.3% · Bottom 25%
Operating margin (12 months)4.6% · Below median
Growth and dividend
Revenue growth (quarter YoY)37.1% · Top 25%
Dividend yield (12 months)4.1% · Top 25%
Balance sheet
Debt / equity0.16× · Above median
Valuation Multiplesvs Medical Devices median · lower = cheaper
For bloggers, editors and developers: paste this into your site or blog (a “Custom HTML” block in WordPress), it shows the current fair value and links back here. Free, plain HTML, and welcome. Full data streams (CSV/JSON) at /developers.
Cite: Fair Value Calculator (2026). "Dirui Industrial Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/300396
Frequently asked questions
Is Dirui Industrial Co Ltd (300396) overvalued or undervalued?
As of Nov 5, 2026, our model estimates a fair value of ¥1.66 versus a price of ¥7.30, about 77% lower (overvalued).
What is the fair value of 300396?
Our model-based fair value for Dirui Industrial Co Ltd is ¥1.66 (as of Nov 5, 2026), built from audited fundamentals. The current price: ¥7.30.
What is the quality score of 300396?
Dirui Industrial Co Ltd has a Quality Score of 42/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for Dirui Industrial Co Ltd (300396)?
Our model-based price target is the fair value of ¥1.66 (as of Nov 5, 2026) from 7 valuation models. Cautious scenario ¥1.34, optimistic scenario ¥2.04. It is a calculation from audited fundamentals, not an analyst target.
What is the Dirui Industrial Co Ltd stock forecast for 2026?
Our models put fair value at ¥1.66, about 77% lower versus a price of ¥7.30 (overvalued). Cautious scenario ¥1.34, optimistic scenario ¥2.04. The calculation is refreshed regularly with new filings.
What is the revenue of Dirui Industrial Co Ltd (300396)?
Dirui Industrial Co Ltd reported trailing-twelve-month revenue of about 865M CNY (latest available figure, as of Nov 5, 2026).
Does Dirui Industrial Co Ltd pay a dividend?
Dirui Industrial Co Ltd currently shows a dividend yield of 4.06% relative to its recent price (as of Nov 5, 2026).
How much is the dividend of Dirui Industrial Co Ltd (300396)?
Dirui Industrial Co Ltd has a dividend yield of 4.1%.
What growth is priced into Dirui Industrial Co Ltd (300396)?
For today's price to be fair in a discounted-cash-flow model, Dirui Industrial Co Ltd would have to grow free cash flow by +44.9 % per year for five years (discount rate 10.4 %, then slowing evenly to 2 % perpetual growth by year ten). Over the last 5 years revenue grew -3.0 % per year. Calculated on free cash flow for fiscal year 2025. Over the last twelve months it was negative, so the figure above is uncertain. As of Nov 5, 2026.
What discount rate (WACC) does the fair value of 300396 use?
Our models discount Dirui Industrial Co Ltd at 10.4 %: a base by market capitalisation (small), damped by beta 0.18, country premium for China. The same rate applies in all 26 models.
What is a reverse DCF?
A reverse DCF turns the usual calculation around. Instead of deriving a value from assumptions, it takes today's price as given and asks: what free-cash-flow growth would a company have to deliver for exactly this price to be fair? The result is not a forecast but the expectation already priced in. For Dirui Industrial Co Ltd that is +44.9 % per year for five years, then slowing evenly to 2 % by year ten, using the same discount rate (10.4 %) and the same formula as our fair value.
How much growth has Dirui Industrial Co Ltd (300396) delivered so far?
Over the past 5 years revenue at Dirui Industrial Co Ltd grew -3.0 % a year. The price currently implies free-cash-flow growth of +44.9 % per year. Comparing the two shows how much confidence is in the price: if it demands more than has been delivered, the business has to accelerate for the maths to work.
How fast is the sector of Dirui Industrial Co Ltd (300396) growing?
The median revenue growth in the sector is +6.2 % a year. That is the yardstick for the growth priced into Dirui Industrial Co Ltd (+44.9 % per year): it shows whether the expectation is within the usual range or beyond it.
What is the free cash flow yield of Dirui Industrial Co Ltd (300396)?
The free-cash-flow yield on the price is 0.81 % in the last fiscal year (free cash flow was negative over the last twelve months): that much free cash flow Dirui Industrial Co Ltd produces per unit of market value. When it exceeds the discount rate of our models (10.4 %), the business already earns more than its cost of capital demands, and the price needs little additional growth.
What is the intrinsic value of Dirui Industrial Co Ltd (300396)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For Dirui Industrial Co Ltd it is ¥1.66 per share (as of Nov 5, 2026), against a price of ¥7.30. It is the blended result of 7 valuation models in 4 families (DCF Models, Multiples, Asset-Based, Growth DCF).
Is Dirui Industrial Co Ltd stock overvalued or undervalued in 2026?
As of Nov 5, 2026, 300396 trades above its calculated fair value: price ¥7.30, fair value ¥1.66, a gap of about −77% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 300396?
No. The price is what the market pays today (¥7.30); the fair value is what the company's own numbers justify (¥1.66). For Dirui Industrial Co Ltd the two are ¥5.64 per share apart. That gap is exactly why we show both numbers side by side.
How much is Dirui Industrial Co Ltd worth?
The market values Dirui Industrial Co Ltd at about 2.0B CNY (market capitalisation, as of Nov 5, 2026). Per share that is ¥7.30; our models calculate a fair value of ¥1.66 per share.
What do the bullish and bearish scenarios say about 300396?
Our models span a range for Dirui Industrial Co Ltd: cautious scenario ¥1.34, base ¥1.66, optimistic ¥2.04 per share (as of Nov 5, 2026, price ¥7.30). The range comes from different growth and margin assumptions, not from analyst opinions.
How solid is the balance sheet of Dirui Industrial Co Ltd (300396)?
Balance-sheet figures for Dirui Industrial Co Ltd (as of Nov 5, 2026): return on equity −12.0%, debt of 0.16 per unit of equity. They feed the Quality Score of 42/100, which measures business quality independently of the share price.
How far is 300396 from its 52-week high?
Dirui Industrial Co Ltd trades at ¥7.30, about 48% below its 52-week high of ¥14.16 and 22% above the low of ¥5.99 (as of Nov 6, 2026). Distance from the high says nothing about value: that is what the fair value of ¥1.66 is for.
Which stocks are comparable to Dirui Industrial Co Ltd?
From the same area (Healthcare) we also value Abbott Laboratories,, Medtronic plc, Stryker Corporation, Boston Scientific Corporation, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is Dirui Industrial Co Ltd stock attractive at the current price?
The data as of Nov 5, 2026: price ¥7.30, calculated fair value ¥1.66 (−77%), Quality Score 42/100, from 7 models. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
How is the fair value of 300396 calculated?
We run Dirui Industrial Co Ltd through 7 models from 4 families: DCF Models, Multiples, Asset-Based, Growth DCF. Every model gets the same audited fundamentals; the fair value of ¥1.66 builds on their evidence-weighted average, with the spread shown as a cautious and an optimistic scenario.
Is it still worth investing in stocks now?
The global stock market currently sits 13.3% above its aggregate fair value. Dirui Industrial Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of Dirui Industrial Co Ltd (300396)?
The closing price on Nov 6, 2026 was ¥7.30. Our model-based fair value is ¥1.66, about 77% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with Dirui Industrial Co Ltd right now?
The price sits above even our optimistic bull case (¥2.04). The favourable scenario is already priced in. Weak quality (42/100) and above fair value at the same time, the margin of safety is missing on both counts. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
Where does the earnings growth of Dirui Industrial Co Ltd (300396) come from?
Earnings per share at Dirui Industrial Co Ltd grew +7.6 % a year from 2013 to 2024. Broken into its drivers: revenue per share +9.0 %, EBIT margin −0.3 %, tax rate +0.6 %, residual (interest, one-offs) −1.5 %. The four rates multiply to the earnings growth rate, they do not add up. Start and end are three-year averages so a single exceptional year does not distort the result.
Key figures of Dirui Industrial Co Ltd
How large is the market capitalisation of Dirui Industrial Co Ltd (300396)?
The market capitalisation of Dirui Industrial Co Ltd is 2.0B CNY (≈ $298M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of Dirui Industrial Co Ltd (300396)?
The price-to-sales ratio of Dirui Industrial Co Ltd is 2.34 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of Dirui Industrial Co Ltd (300396)?
Earnings per share at Dirui Industrial Co Ltd are ¥−0.7800. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of Dirui Industrial Co Ltd (300396)?
The dividend yield of Dirui Industrial Co Ltd is 4.1%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of Dirui Industrial Co Ltd (300396)?
The net margin of Dirui Industrial Co Ltd is −24.3% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of Dirui Industrial Co Ltd (300396)?
The return on equity (ROE) of Dirui Industrial Co Ltd is −12.0% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of Dirui Industrial Co Ltd (300396)?
On an EBIT basis the return on assets of Dirui Industrial Co Ltd is 6.0% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of Dirui Industrial Co Ltd (300396)?
The operating margin of Dirui Industrial Co Ltd is 4.6% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at Dirui Industrial Co Ltd (300396)?
Revenue at Dirui Industrial Co Ltd is growing +37.1% versus a year earlier (3y avg −12.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at Dirui Industrial Co Ltd (300396)?
Earnings per share at Dirui Industrial Co Ltd are growing −87.1% versus a year earlier. How much earnings per share grew versus a year earlier.
How much net debt does Dirui Industrial Co Ltd (300396) carry?
The net debt of Dirui Industrial Co Ltd is 13.9M CNY (fiscal year 2025, ≈ 0.9 yrs of FCF). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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Thin data
Nov 5, 2026