The Born Korea (475560) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 239B KRW
Fair value as of: Jul 11, 2026
From 1 valuation models · updated today
Fair value updated Jul 11, 2026 — revised from 49,943 KRW to 10,143 KRW (−79.7%) since Jun 24, 2026. Share price −6.9% over the past month.
Price vs Fair Value (12 months)
12‑month range 14,169 KRW – 28,596 KRW · fair‑value band 6,694 KRW – 12,679 KRW · the 14,650 KRW price screens above the 10,143 KRW fair value. As of Jul 11, 2026.
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The Born Korea (475560) currently trades at 14,650 KRW, while our model-based Fair Value estimate is 10,143 KRW — implying the stock looks roughly 30.8% overvalued today. We read business quality at 31/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium — the entry price still matters most (evidence: low).
Over the trailing twelve months, The Born Korea generated revenue of 330B KRW at a net margin of -7.9%. Revenue declined 28.1% year over year. It earns a return on equity of -10.2%. Fundamentals as of Jul 11, 2026
Our scenario range runs from 6,694 KRW (bear case) to 12,679 KRW (bull case); at 14,650 KRW, the current price sits above that range. The share trades about 50% below its 52-week high, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -41% fair-value upside — at -31%, 475560 screens cheaper than that median.
Key figures & financial health
More key figures
Figures from reported company fundamentals (EODHD) · as of Jul 11, 2026. TTM = trailing twelve months.
About the company
The Born Korea engages in the restaurant business. It operates direct and franchise restaurants in South Korea, the United States, China, Japan, Singapore, Indonesia, Malaysia, the Philippines, and Vietnam. The company was founded in 1993 and is headquartered in Seoul, South Korea.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
The Born Korea reported revenue of 361B KRW in FY2025 versus 194B KRW in FY2021, a compound +16.8%/yr. Reported net income was −17.4B KRW in FY2025.
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Similar stocks
10 more Restaurants stocks, each showing price versus our Fair Value estimate (as of Jul 11, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| McDonald's Corporation MCD | 4,928 MXN | 2,811 MXN | -43% |
| Starbucks Corporation SBUX | C$27.68 | C$7.44 | -73% |
| Compass Group CMPGF | $32.84 | $18.80 | -43% |
| Chipotle Mexican Grill, Inc CMGS | C$12.49 | C$9.29 | -26% |
| Yum! Brands, Inc YUM | $150.74 | $59.42 | -61% |
| Restaurant Brands International Inc QSR | $73.20 | $42.90 | -41% |
| Restaurant Brands International Limited RSTRF | $77.57 | $49.50 | -36% |
| Darden Restaurants, Inc D1RI34 | R$265.92 | R$41.43 | -84% |
| Yum China Holdings YUMC | $43.79 | $46.60 | +6% |
| Texas Roadhouse, Inc TXRH | $170.46 | $101.50 | -40% |
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How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data — nothing guessed.
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Not financial advice · no buy/sell recommendation. Model-based estimates are not certainties; their reliability depends on data quality and assumptions.