The BORN Korea (475560) Fair Value & Analysis
Consumer Cyclical · KR · Market cap 207B KRW
Risks
Fair value as of: Aug 22, 2026
From 1 valuation models · updated 3 days ago
Share price +37.3% over the past month.
Below-average quality, and trading another 90% above our fair value.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
What matters now
- The price sits above even our optimistic bull case (12,635 KRW). The favourable scenario is already priced in.
- Weak quality (35/100) and above fair value at the same time, the margin of safety is missing on both counts.
- The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution.
- A fairly wide model range (6,671 KRW to 12,635 KRW) leaves room in how you read the outcome.
Price vs Fair Value (22 months)
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Aug 22, 2026.
How to read this chart
22‑month range 12,700 KRW – 50,009 KRW · fair‑value band 6,671 KRW – 12,635 KRW · the 19,200 KRW price screens above the 10,108 KRW fair value. Dashed = 300-day average. As of Aug 22, 2026.
Analysis
The BORN Korea (475560) currently trades at 19,200 KRW, while our model-based Fair Value estimate is 10,108 KRW, implying the stock looks roughly 47.4% overvalued today. The Quality Score stands at 35/100 (below-average quality), in the Consumer Cyclical sector. Bear case: priced above our estimate, the market already discounts strong expectations. Bull case: above-average quality can justify a premium, the entry price still matters most (evidence: low).
Over the trailing twelve months, The BORN Korea generated revenue of 330B KRW at a net margin of -7.9%. Revenue declined 28.1% year over year. It earns a return on equity of -10.2%. Fundamentals as of Aug 22, 2026
Our scenario range runs from 6,671 KRW (bear case) to 12,635 KRW (bull case); at 19,200 KRW, the current price sits above that range. Bear and bull are the same models run on conservative and optimistic assumptions (margins, growth, valuation multiples), so a plausible valuation range, not a price target. The share trades about 34% below its 52-week high and 26% above its 52-week low, currently below its 200-day average. For context, the median of 10 Consumer Cyclical peers we cover trades at -48% fair-value upside, at -47%, 475560 screens cheaper than that median.
Fair Value models
Each model estimates fair value its own way; the Fair Value above is the evidence-weighted blend. Evidence (0–100) measures how completely this model’s inputs are available: well-fed models carry more weight in the blend. The spread across models is intentional, each one stresses a different value driver; dividend models, for instance, come out structurally low when payout is small.
All 1 models by family
Notify me when 475560 reaches fair value
Free. You confirm by email (double opt-in) and can unsubscribe anytime in one click.
Key figures & financial health
More key figures
Figures from reported company fundamentals · as of Aug 22, 2026. TTM = trailing twelve months.
Quality Score breakdown
Of which business quality 41 · Market factors (momentum, volatility) 30
Non-valuation factor families (profitability, growth, cashflow, financial strength, momentum …), each academically grounded. Valuation itself sits in the Fair Value and is deliberately excluded here to avoid double-counting.
All values are scores from 0 to 100 (100 = best against fixed, research-based bands), not percentages. The three market factors (momentum, 52-week proximity, low volatility) are displayed but carry zero weight in the headline number: market sentiment is not a business property.
About the company
The Born Korea engages in the restaurant business. It operates direct and franchise restaurants in South Korea, the United States, China, Japan, Singapore, Indonesia, Malaysia, the Philippines, and Vietnam. The company was founded in 1993 and is headquartered in Seoul, South Korea.
Company description, as reported by the company or data provider.
Revenue & earnings trend
FY2021 – FY2025 · reported fiscal years
The BORN Korea reported revenue of 361B KRW in FY2025 versus 194B KRW in FY2021, a compound +16.8%/yr. Reported net income was −17.4B KRW in FY2025.
475560 screens 47% overvalued. Compare with McDonald's Corporation →
Peer Group
Restaurants · 230 stocks
How this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.
Snowflake
Five quick dimensions, each 0 to 100: VALUE (fair-value potential), FUTURE (revenue growth), PAST (return on equity), HEALTH (low debt), DIVIDEND (yield). Green = this stock, grey = typical sector peer.
VALUE 0: the price sits above our fair-value range.
Insider activity: 45/100
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Restaurants stocks, each showing price versus our Fair Value estimate (as of Aug 22, 2026).
| Stock | Price | Fair Value | vs Fair Value |
|---|---|---|---|
| McDonald's Corporation MCD | $265.53 | $149.03 | -44% |
| Starbucks Corporation SBUX | $108.49 | $35.83 | -67% |
| Chipotle Mexican Grill, Inc CMG | $34.66 | $17.92 | -48% |
| Yum! Brands, Inc YUM | $150.34 | $58.17 | -61% |
| Restaurant Brands International Inc QSR | C$104.50 | C$36.37 | -65% |
| Darden Restaurants, Inc DRI | $218.86 | $173.68 | -21% |
| Yum China Holdings YUMC | $47.90 | $54.27 | +13% |
| Texas Roadhouse, Inc TXRH | $214.28 | $104.89 | -51% |
| Dutch Bros Inc BROS | $51.02 | $12.80 | -75% |
| Domino's Pizza, Inc DPZ | $336.52 | $227.31 | -32% |
Compare The BORN Korea with another stock
Price, fair value, quality and upside side by side.
Explore undervalued stocks
More undervalued Consumer Cyclical stocks →
Discover undervalued stocks
Pick a strategy and jump into the live analysis with that exact screen applied.
Discover tools
Frequently asked questions
Is The BORN Korea (475560) overvalued or undervalued?
What is the fair value of 475560?
What is the quality score of 475560?
What is the revenue of The BORN Korea (475560)?
What is the net profit margin of 475560?
Does The BORN Korea pay a dividend?
How we calculate Fair Value
Each company is valued through a stack of independent intrinsic-value models (DCF variants, residual-income, multiples and more), blended into one family-balanced consensus and weighted by how much trustworthy data backs it. A separate quality layer scores the fundamentals. Every input is real reported data, nothing guessed.
Track The BORN Korea and try Pro for 14 days
One email gets you 14 days of full Pro (review alerts, the 35,000+ stock screener, the diversification check) plus the monthly Top-25 report of the most undervalued quality stocks. No card, cancel anytime.
Zero risk: nothing is ever charged. After 14 days you decide whether to stay.