The BORN Korea (475560) fair value: what the stock is really worth
As of Oct 8, 2026: fair value of The BORN Korea KRW 10,108, price KRW 14,100, upside -28.3%, quality 41 out of 100. Calculated from audited financials with 26 valuation models and 37 quality factors, updated daily.
- Fair value above price? No
- Good quality? No
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The BORN Korea
475560 · KOWeak valuationQuality is weak on top of the rich price.
What runs behind every stock
69 individual criteria per stock, every one traceable See the method →
Price vs Fair Value
White line = price, green steps = our fair value per fiscal year, dashed = 300-day average. As of Oct 2, 2026.
How to read this chart
23‑month range 12,700 KRW – 50,009 KRW · fair‑value band 6,671 KRW – 12,635 KRW · the 14,100 KRW price screens above the 10,108 KRW fair value. Dashed = 300-day average. As of Oct 2, 2026.
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Company profile
The Born Korea engages in the restaurant business. It operates direct and franchise restaurants in South Korea, the United States, China, Japan, Singapore, Indonesia, Malaysia, the Philippines, and Vietnam. The company was founded in 1993 and is headquartered in Seoul, South Korea.
Stock analysis
The BORN Korea (475560) currently trades at 14,100 KRW, while our model-based Fair Value estimate is 10,108 KRW, 28.3% below the price, so the stock looks overvalued today.
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Valuation
How firm this estimate is: it rests on 1 models at a data quality of 95/100, which puts the evidence level at low.
Scenario range: 6,671 KRW (bear) to 12,635 KRW (bull), the price of 14,100 KRW sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.
Quality & growth
The Quality Score stands at 41/100 (below-average quality), in the Consumer Cyclical sector.
Expensive Growth: The company is growing, but growth may require heavy reinvestment or weak cash conversion.
The BORN Korea reported revenue of 361B KRW in FY2025 versus 194B KRW in FY2021, a compound +16.8%/yr. Reported net income was −17.4B KRW in FY2025.
Key figures
Market cap 208B KRW (≈ $155M) · P/S ratio 0.63 · Dividend yield 3.5% · Net margin −4.8% · Return on equity −2.7% · Return on assets (EBIT) 8.6% · Operating margin −6.7% · Revenue (TTM) 339B KRW.
Competitive moat
Our AI-assisted moat analysis scores the competitive advantage at 38 out of 100 (medium confidence).
What moves the price
The share trades about 46% below its 52-week high and 11% above its 52-week low, currently below its 200-day average.
For context, the median of 10 Consumer Cyclical peers we cover trades at −18% fair-value upside, at −28%, 475560 screens richer than that median.
Fair Value models
All 1 models by family
Quality Score breakdown
Of which business quality 41 · Market factors (momentum, volatility) 22
Revenue & earnings trend
475560 screens overvalued: fair value 28% below the price. Compare with McDonald's Corporation →
Compare The BORN Korea with another stock
Price, fair value, quality and upside side by side.
Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Restaurants · 210 stocks
Strength profile in five axes (Snowflake)
VALUE 0: the price sits above our fair-value range.
Context: sector, industry, market
- P/E, EV/EBITDA and margins by industry (reference tables)
- Undervalued stocks: Consumer Cyclical
- Undervalued stocks: South Korean Stocks
- Valuation of the Korea market
Values & ESG
Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.
Similar stocks
10 more Restaurants stocks, each showing price versus our Fair Value estimate.
| Stock | Price | Fair Value | vs Fair Value | Compare |
|---|---|---|---|---|
| Yum China Holdings YUMC | $39.98 | $50.76 | +27% | vs 475560 |
| Chipotle Mexican Grill, Inc CMG | $30.77 | $33.85 | +10% | vs 475560 |
| Restaurant Brands International Inc QSR | $69.91 | $73.34 | +5% | vs 475560 |
| Darden Restaurants, Inc DRI | $199.75 | $175.20 | −12% | vs 475560 |
| Texas Roadhouse, Inc TXRH | $156.14 | $128.55 | −18% | vs 475560 |
| Domino's Pizza, Inc DPZ | $297.62 | $233.22 | −22% | vs 475560 |
| McDonald's Corporation MCD | $231.89 | $162.81 | −30% | vs 475560 |
| Yum! Brands, Inc YUM | $136.12 | $76.78 | −44% | vs 475560 |
| Starbucks Corporation SBUX | $94.43 | $35.83 | −62% | vs 475560 |
| Dutch Bros Inc BROS | $37.89 | $10.27 | −73% | vs 475560 |
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Frequently asked questions
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Key figures of The BORN Korea
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