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China United Travel Co Ltd (600358) fair value: what the stock is really worth

As of Nov 10, 2026: fair value (intrinsic value) of China United Travel Co Ltd stock ¥2.78, price ¥5.26, that is 47.1% below the price, quality 53 out of 100. Rating: strongly overvalued. The value is an estimate: none of our valuation models currently carries, it draws on revenue and assets compared with similar companies. Updated daily.

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Consumer Cyclical CN · ISIN CNE0000014T3

CU China United Travel Co Ltd logo Thin data Nov 10, 2026

China United Travel Co Ltd

600358 · SHG
Solid, but very expensive

Our calculation puts a fair price 47% below what the stock costs today.

Low debt
Quality 53/100
Fair value ¥2.78 · Strongly overvalued
Weak Growth (revenue 5y −3.9 %/yr in CNY)
Loss-making · -5.8% net margin (TTM)
Negative free cash flow
Trails peers (0/11)
Narrow moat 10/100 · thin data
Thin data
Estimate
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What runs behind every stock

26 valuation models 8 families, DCF to NCAV 37 quality factors margins, balance sheet, cashflow, debt 6 AI factors moat, what no ratio measures 2,000+ data points verified, per stock, median

69 individual criteria per stock, every one traceable See the method →

Price vs Fair Value

¥8.25 ¥2.26 Fair Value ¥2.78 Jun 2021 Nov 2026

White line = price, green steps = our fair value per fiscal year. As of Nov 10, 2026.

How to read this chart

60‑month range ¥2.26 – ¥8.25 · fair‑value band ¥2.08 – ¥3.47 · the ¥5.26 price screens above the ¥2.78 fair value. Green steps = our fair value per fiscal year (point-in-time, no hindsight). 3 fiscal years are left out: there the valuation rested on only a fraction of the usual models. As of Nov 10, 2026.

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Company profile

China Tourism And Culture Investment Group Co.,Ltd engages in the investment and operation of cultural and sports projects in China.

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Its also involved in the internet digital marketing business; investment, development, and operation of tourist destination; advertising, investment, and investment management consulting businesses; and provision of other travel services.

The company was formerly known as China United Travel Co.,Ltd. China Tourism And Culture Investment Group Co.,Ltd was founded in 1998 and is based in Nanchang, China.

Stock analysis

China United Travel Co Ltd (600358) currently trades at ¥5.26, while our estimate is ¥2.78, 47% below the price, so the stock looks overvalued today.

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Valuation

None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Scenario range: ¥2.08 (bear) to ¥3.47 (bull), the price of ¥5.26 sits above it. Bear and bull are the same models on cautious and optimistic assumptions, a range, not a price target.

Quality & growth

The Quality Score stands at 53/100 (solid quality), in the Consumer Cyclical sector.

Weak Growth: Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.

China United Travel Co Ltd reported revenue of 427M CNY in FY2025 versus 824M CNY in FY2021, a compound −15.1%/yr. Reported net income was −37.5M CNY in FY2025.

Key figures

Market cap 5.9B CNY (≈ $884M) Small · P/S ratio 12.4 · EPS (TTM) ¥−0.0500 · Dividend yield 0.2% · Net margin −5.8% · Return on equity −50.1% · Return on assets (EBIT) −6.9% (5-year average) · Operating margin 4.0%.

Competitive moat

Our AI-assisted moat analysis scores the competitive advantage at 10 out of 100 (low confidence).

What moves the price

The share trades about 24% below its 52-week high and 10% above its 52-week low, currently below its 200-day average.

For context, the median of 10 Consumer Cyclical peers we cover trades at 14% fair-value upside, at −47%, 600358 screens richer than that median.

Fair Value

Bear ¥2.08 Fair Value ¥2.78 Bull ¥3.47
Price ¥5.26 · Downside -47.1%
Estimate. None of our valuation models currently carries for this company, usually because of losses or heavy investment. The estimate draws on revenue and assets compared with similar companies and is less precise than a model-based fair value.

Quality Score breakdown

Overall quality 53/100

It rates the business: profits, how they develop, real cash, balance sheet, investing and share count.

Profitability 16
How much profit the company makes from its sales and capital
Quality Growth 85
Are margins and returns getting better?
Cashflow 33
Do the profits arrive as real cash?
Financial strength 42
Debt, balance sheet and risk of trouble
Investment 100
Does it invest with discipline instead of growing at any price?
Low Volatility 71
How calm the share price moves, does not count
Price momentum 34
Price momentum of the last 3 to 12 months, does not count
Near the 52-week high 25
Distance to the 52-week high, does not count
New shares 83
Buys back shares or issues new ones?

Open the full quality analysis →

Revenue & earnings trend

Growth Quality ⓘGrowth is valuable only when reinvestment earns attractive returns (Aswath Damodaran): sustainable growth depends on return on capital, reinvestment and efficiency. Basis: total company revenue over the periods shown on the cards (3Y/5Y/all years), not per share, so a merger can show up as a growth jump; per-share earnings growth is in the value-creation card. 6/100
Revenue growth is inconsistent: the periods point in different directions, so there is no trend to rely on.
Revenue growth 1 year
+17.1%
Revenue growth 3 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−8.9%
Revenue growth 5 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
−3.9%
Start year 2020 (pandemic). Over 10 years: +17.1% a year
Revenue growth 28 years ⓘMeasures the company's TOTAL revenue from reported annual statements: compound average growth per year (CAGR) from the fiscal year 3, 5 or N years back to the most recent comparable fiscal year. Not per share: buybacks do not change this number, and a merger can appear as a growth jump. Per-share growth (which does include buybacks) is in the value-creation card.
+4.6%
Profit margin (trend) ⓘOperating margin then vs now, from reported annual statements. A falling margin after a boom year is the classic peak-earnings signal: the growth rate then leans on an inflated base.
−1.8% (2020) → −9.6% (2025)
What shareholders gained per year ⓘWe only publish this rate when it is defensible. Reason: fiscal 2025 is a loss year, no rate is defined from a loss
not computed

600358 screens overvalued: fair value 47% below the price. Compare with Pop Mart International Group →

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Peer GroupⓘHow this stock ranks against its industry: the green marker is this stock, the band is the typical 25–75% peer range, and the tick is the median.Leisure · 182 stocks

Beats the industry median on 0/10 measures
Overall it trails its industry peers.
Valuation
Quality Score 53 · Below median
Fair Value upside −47.1% · Bottom 25%
Profitability
Return on assets −8.7% · Bottom 25%
Net margin (12 months) −5.8% · Bottom 25%
Operating margin (12 months) 4.0% · Below median
Growth and dividend
Revenue growth (quarter YoY) −0.5% · Below median
Dividend yield (12 months) 0.2% · Bottom 25%
Balance sheet
Debt / equity 0.47× · Highest 25%

Valuation Multiplesvs Leisure median · lower = cheaper

P/S (12 months) 12.34× · Priciest 25%
PEG 1.63× · Pricier than median

Strength profile in five axes (Snowflake)

VALUEFUTUREPASTHEALTHDIVIDEND
This stock
VALUEFUTUREPASTHEALTHDIVIDEND
Sector peers
VALUE (fair-value potential)0 · sector 33
FUTURE (revenue growth)0 · sector 26
PAST (return on equity)0 · sector 24
HEALTH (low debt)76 · sector 94
DIVIDEND (yield)5 · sector 48

VALUE 0: the price sits above our fair-value range.

Context: sector, industry, market

Values & ESG

Does this company touch areas you may want to avoid? The classification is inferred from sector and industry.

None of the checked exposures detected

Similar stocks

10 more Leisure stocks, each showing price versus our Fair Value estimate.

Stock Price Fair Value vs Fair Value Compare
Li Ning Company 2331 HK$15.38 HK$29.34 +91% vs 600358
Ninebot Limited 689009 ¥34.66 ¥52.88 +53% vs 600358
Pop Mart International Group 9992 HK$146.60 HK$207.44 +42% vs 600358
Mattel, Inc MAT $16.00 $22.25 +39% vs 600358
Benefit Systems S.A BFT 5,915 PLN 6,771 PLN +14% vs 600358
Planet Fitness, Inc PLNT $61.34 $66.34 +8% vs 600358
Amer Sports, Inc AS $31.86 $19.17 −40% vs 600358
Acushnet Holdings GOLF $85.03 $44.21 −48% vs 600358
Life Time Group LTH $47.42 $16.00 −66% vs 600358
Hasbro, Inc HAS $121.82 $32.71 −73% vs 600358

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China United Travel Co Ltd: fair value per Fair Value Calculator

Cite: Fair Value Calculator (2026). "China United Travel Co Ltd Fair Value". https://www.fairvalue-calculator.com/stock/600358

Frequently asked questions

Is China United Travel Co Ltd (600358) overvalued or undervalued?
As of Nov 10, 2026, our estimate of fair value is ¥2.78 versus a price of ¥5.26, about 47% lower (overvalued).
What is the fair value of 600358?
Our estimate for China United Travel Co Ltd is ¥2.78 (as of Nov 10, 2026), built from audited fundamentals. The current price: ¥5.26.
What is the quality score of 600358?
China United Travel Co Ltd has a Quality Score of 53/100. It measures business quality (profitability, growth, cash flow, balance-sheet strength, investment discipline, share issuance). Market factors such as price momentum and volatility do not enter the number; they are shown separately in the detail view.
What is the price target for China United Travel Co Ltd (600358)?
Our calculated price target is the estimate of ¥2.78 (as of Nov 10, 2026). Cautious scenario ¥2.08, optimistic scenario ¥3.47. It is an estimate from revenue and assets compared with similar companies, because none of our valuation models currently carries, not an analyst target.
What is the China United Travel Co Ltd stock forecast for 2026?
Our estimate puts fair value at ¥2.78, about 47% lower versus a price of ¥5.26 (overvalued). Cautious scenario ¥2.08, optimistic scenario ¥3.47. The calculation is refreshed regularly with new filings.
What is the revenue of China United Travel Co Ltd (600358)?
China United Travel Co Ltd reported trailing-twelve-month revenue of about 478M CNY (latest available figure, as of Nov 10, 2026).
Does China United Travel Co Ltd pay a dividend?
China United Travel Co Ltd currently shows a dividend yield of 0.24% relative to its recent price (as of Nov 10, 2026).
How much is the dividend of China United Travel Co Ltd (600358)?
China United Travel Co Ltd has a dividend yield of 0.2%.
What is the intrinsic value of China United Travel Co Ltd (600358)?
Intrinsic value and fair value mean the same thing: what the business is worth on its numbers, independent of the share price. For China United Travel Co Ltd it is ¥2.78 per share (as of Nov 10, 2026), against a price of ¥5.26.
Is China United Travel Co Ltd stock overvalued or undervalued in 2026?
As of Nov 10, 2026, 600358 trades above its calculated fair value: price ¥5.26, fair value ¥2.78, a gap of about −47% (overvalued). The calculation is refreshed with each new quarterly report, so the verdict can change during the year.
Is fair value the same as the market price of 600358?
No. The price is what the market pays today (¥5.26); the fair value is what the company's own numbers justify (¥2.78). For China United Travel Co Ltd the two are ¥2.48 per share apart. That gap is exactly why we show both numbers side by side.
How much is China United Travel Co Ltd worth?
The market values China United Travel Co Ltd at about 5.9B CNY (market capitalisation, as of Nov 10, 2026). Per share that is ¥5.26; our models calculate a fair value of ¥2.78 per share.
What do the bullish and bearish scenarios say about 600358?
Our models span a range for China United Travel Co Ltd: cautious scenario ¥2.08, base ¥2.78, optimistic ¥3.47 per share (as of Nov 10, 2026, price ¥5.26). The range comes from different growth and margin assumptions, not from analyst opinions.
What is the PEG ratio of 600358?
The PEG ratio of China United Travel Co Ltd is 1.63 (P/E divided by earnings growth, as of Nov 10, 2026). That is above 1, so the growth is already paid for in the price.
How solid is the balance sheet of China United Travel Co Ltd (600358)?
Balance-sheet figures for China United Travel Co Ltd (as of Nov 10, 2026): return on equity −50.1%, debt of 0.47 per unit of equity. They feed the Quality Score of 53/100, which measures business quality independently of the share price.
How far is 600358 from its 52-week high?
China United Travel Co Ltd trades at ¥5.26, about 24% below its 52-week high of ¥6.90 and 10% above the low of ¥4.77 (as of Nov 10, 2026). Distance from the high says nothing about value: that is what the fair value of ¥2.78 is for.
Which stocks are comparable to China United Travel Co Ltd?
From the same area (Consumer Cyclical) we also value Pop Mart International Group, Amer Sports, Inc, Hasbro, Inc, Life Time Group, among others. Each of them has its own fair-value calculation on this site using the same models, so the comparison is like for like.
Is China United Travel Co Ltd stock attractive at the current price?
The data as of Nov 10, 2026: price ¥5.26, calculated fair value ¥2.78 (−47%), Quality Score 53/100. Whether that fits your horizon and risk tolerance is your call. We provide the calculation, not investment advice.
Is it still worth investing in stocks now?
The global stock market currently sits 15.1% above its aggregate fair value. China United Travel Co Ltd itself currently trades above fair value. An expensive market is no reason to stay out and no reason to buy everything at once: keep a broad savings plan running, buy single stocks only with money you can do without, and hold part of your money liquid while the market is high. The full picture including sectors is on is it worth investing now.
What is the share price of China United Travel Co Ltd (600358)?
The closing price on Nov 10, 2026 was ¥5.26. Our estimate is ¥2.78, about 47% lower (overvalued). We carry closing prices from our data provider, not a live tick.
What should I pay attention to with China United Travel Co Ltd right now?
The price sits above even our optimistic bull case (¥3.47). The favourable scenario is already priced in. The large gap to fair value rests on thin data (low evidence): fewer applicable models and a shorter history. Read it with extra caution. Solid but not exceptional quality (53/100) and above fair value, neither a clear bargain nor a standout compounder.

Key figures of China United Travel Co Ltd

How large is the market capitalisation of China United Travel Co Ltd (600358)?
The market capitalisation of China United Travel Co Ltd is 5.9B CNY (≈ $884M). The stock-market value of the whole company: share price times number of shares. It is what the market asks for the entire business today.
What is the P/S ratio of China United Travel Co Ltd (600358)?
The price-to-sales ratio of China United Travel Co Ltd is 12.4 (last twelve months). Price to sales: market value relative to yearly revenue. Useful when profit is thin or distorted.
What are the earnings per share of China United Travel Co Ltd (600358)?
Earnings per share at China United Travel Co Ltd are ¥−0.0500. Earnings per share over the last twelve months: total profit spread across every single share.
What is the dividend yield of China United Travel Co Ltd (600358)?
The dividend yield of China United Travel Co Ltd is 0.2%. Yearly dividend relative to the share price. 3% pays 3 per 100 invested. Below: how much of profit is used for it.
What is the net margin of China United Travel Co Ltd (600358)?
The net margin of China United Travel Co Ltd is −5.8% (last twelve months). How much of every unit of revenue ends up as profit. 10% means 10 cents of profit per dollar of sales.
What is the return on equity of China United Travel Co Ltd (600358)?
The return on equity (ROE) of China United Travel Co Ltd is −50.1% (last twelve months). Profit relative to shareholders' equity, how efficiently the company works with its owners' money.
What is the EBIT return on assets of China United Travel Co Ltd (600358)?
On an EBIT basis the return on assets of China United Travel Co Ltd is −6.9% (avg 5y). Operating profit (EBIT) relative to everything the company owns, as a multi-year average. It describes the business model rather than one good or bad year.
What is the operating margin of China United Travel Co Ltd (600358)?
The operating margin of China United Travel Co Ltd is 4.0% (last twelve months). Profit from the core business (before interest and taxes) relative to revenue.
How fast is revenue growing at China United Travel Co Ltd (600358)?
Revenue at China United Travel Co Ltd is growing −0.5% versus a year earlier (3y avg −8.9%). How much revenue grew versus a year earlier (YoY). The 3-year average next to it puts the single year in context.
How fast are earnings growing at China United Travel Co Ltd (600358)?
Earnings per share at China United Travel Co Ltd are growing +402% versus a year earlier. How much earnings per share grew versus a year earlier.
How much free cash flow does China United Travel Co Ltd (600358) generate?
The free cash flow of China United Travel Co Ltd is −75.9M CNY (fiscal year 2025). The cash truly left after running and investing in the business, this is what pays dividends and buybacks.
How much net debt does China United Travel Co Ltd (600358) carry?
The net debt of China United Travel Co Ltd is 246M CNY (fiscal year 2025). Debt minus cash on hand. The note shows how many years of free cash flow could in theory pay it off.
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